Adventure Audience in France
Adventure has an estimated audience of 8,405,324 people in France. 43.7% are female, 56.3% are male, average age 42.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Sex and the City, TikTok, Fine-art photography, Recreation, Google News.
The average Adventure fan in France is 42.0 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Sex and the City, TikTok, Fine-art photography, with strongest over-indexing on Sex and the City (12.54× the country average). Demographically, the Adventure audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Adventure fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 42.0 |
| Estimated audience size | 8,405,324 |
Audience persona
The typical Adventure fan in France is more male, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Sex and the City.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,739,391 | 1.16× |
| Auvergne-Rhône-Alpes | 1,112,177 | 1.12× |
| Grand Est | 1,012,414 | 1.49× |
| Provence-Alpes-Côte d'Azur | 836,888 | 1.34× |
| Nouvelle-Aquitaine | 808,504 | 1.09× |
| Hauts-de-France | 754,335 | 1.02× |
| Occitanie | 719,033 | 0.99× |
| Pays de la Loire | 314,680 | 0.67× |
| Normandy | 302,251 | 0.74× |
| Bourgogne-Franche-Comté | 284,180 | 0.84× |
| Brittany | 283,527 | 0.69× |
| Centre-Val de Loire | 208,079 | 0.66× |
| Corsica | 49,629 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 12.54× | Movies & TV |
| TikTok | 1.86× | Internet & Social Media |
| Fine-art photography | 4.07× | Technology & Electronics |
| Recreation | 2.01× | Travel & Leisure |
| Google News | 1.88× | News |
| Travel photography | 3.13× | Technology & Electronics |
| Wildlife photography | 3.61× | Technology & Electronics |
| Hormone | 5.87× | Health |
| Crédit Mutuel | 1.94× | Business & Career |
| Starbucks | 2.91× | Food & Beverages |
| Happiness | 1.57× | Health |
| Spas | 1.63× | Beauty & Wellness |
| Improvisation | 3.84× | Music & Radio |
| Chess.com | 4.19× | Sports |
| Livemusic | 2.59× | Music & Radio |
| Tinder | 3.36× | Internet & Social Media |
| Slacklining | 17× | Sports |
| Real property | 1.52× | Home & Garden |
| Gossip Girl | 5.05× | Movies & TV |
| Batman | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.88 |
| Design Affinity | PREMIUM | 1.54 |
| Mindfulness | BALANCE | 1.52 |
| Patriotism | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.44 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Adventure audiences in other countries
More Travel & Leisure audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Adventure have in France?
Adventure has an estimated audience of 8,405,324 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Adventure fans?
43.7% of Adventure fans are female, 56.3% are male, with an average age of 42.0 years.
Which brands do Adventure fans like most?
Adventure fans show strongest brand affinity for Sex and the City (12.54×), TikTok (1.86×), and Fine-art photography (4.07×) over the country average.
Where do Adventure fans live in France?
Adventure fans in France are most concentrated in Île-de-France (reach 1,739,391), Auvergne-Rhône-Alpes (reach 1,112,177), and Grand Est (reach 1,012,414). These three regions account for the largest share of the active audience.
What other brands do Adventure fans also like?
Beyond Adventure itself, the audience over-indexes on TikTok (1.86×), Fine-art photography (4.07×), Recreation (2.01×), and Google News (1.88×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.