A data profile of the people who buy, follow and care about Adventure in France — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 8,405,324 people in France.
The average Adventure fan in France is 42.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (251.12× the country average).
Demographically, the Adventure audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Adventure fan in France is more male, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Adventure profile in France.
43.7% are female, 56.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 42.0 |
| Estimated audience size | 8,405,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Adventure audience comes from France.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~1M | 1.46× | |
| 02 | Provence-Alpes-Côte d'Azur | ~800K | 1.32× | |
| 03 | Île-de-France | ~1.5M | 1.15× | |
| 04 | Auvergne-Rhône-Alpes | ~1M | 1.12× | |
| 05 | Corsica | ~50K | 1.10× | |
| 06 | Nouvelle-Aquitaine | ~800K | 1.09× | |
| 07 | Hauts-de-France | ~800K | 1.02× | |
| 08 | Occitanie | ~700K | 0.99× | |
| 09 | Bourgogne-Franche-Comté | ~300K | 0.87× | |
| 10 | Normandy | ~300K | 0.79× | |
| 11 | Centre-Val de Loire | ~200K | 0.75× | |
| 12 | Brittany | ~300K | 0.74× | |
| 13 | Pays de la Loire | ~300K | 0.73× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 251.12× | ||
| 02 | Selfridges | Shopping | 184.62× | ||
| 03 | Christmas Gift | Kids & Family | 27.97× | ||
| 04 | Christmas tree | Kids & Family | 23.61× | ||
| 05 | Hang gliding | Sports | 19.28× | ||
| 06 | Broadcasting of sports events | Movies & TV | 17.58× | ||
| 07 | Zoom lens | Technology & Electronics | 14.02× | ||
| 08 | Girl power | Politics & Society | 13.38× | ||
| 09 | Kitchen garden | Home & Garden | 13.08× | ||
| 10 | Breast Cancer awareness | Health | 12.32× | ||
| 11 | Dentistry | Business & Career | 11.96× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 11.20× | ||
| 13 | Sex and the City | Movies & TV | 9.08× | ||
| 14 | Hormone | Health | 9.05× | ||
| 15 | Sustainable products | Politics & Society | 8.54× | ||
| 16 | Improvisation | Music & Radio | 5.03× | ||
| 17 | Permanent residency | Business & Career | 4.49× | ||
| 18 | Wildlife photography | Technology & Electronics | 3.66× | ||
| 19 | BlaBlaCar | Cars & Mobility | 2.84× | ||
| 20 | Innovation | Business & Career | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.57× | |
| Patriotism | CONSERVATISM | 2.05× | |
| Travelling | THRILL | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| DIY Mentality | THRILL | 0.81× |
Adventure has an estimated audience of 8,405,324 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
43.7% of Adventure fans are female, 56.3% are male, with an average age of 42.0 years.
Adventure fans show strongest brand affinity for Love & Sex (251.12×), Christmas Gift (27.97×), and Broadcasting of sports events (17.58×) over the country average.
Adventure fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Grand Est (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Christmas Gift (27.97×), Broadcasting of sports events (17.58×), Christmas tree (23.61×), and Kitchen garden (13.08×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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