A data profile of the people who buy, follow and care about Adventure in Brazil — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 6,943,374 people in Brazil.
Adventure has an estimated audience of 6,943,374 people in Brazil. 45.5% are female, 54.5% are male, average age 41.4. Top brand affinities: Airbnb, WebMotors, Nonprofit organization, Innovation, TripAdvisor.
Top brand affinities include Airbnb, WebMotors, Nonprofit organization, with strongest over-indexing on Airbnb (1.52× the country average).
Demographically, the Adventure audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Travelling, Risk Appetite.
The typical Adventure fan in Brazil is balanced, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the Adventure profile in Brazil.
45.5% are female, 54.5% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 41.4 |
| Estimated audience size | 6,943,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Adventure audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpacking (travel) | Travel & Leisure | 3.05× | ||
| 02 | NASDAQ | Business & Career | 2.57× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.35× | ||
| 04 | H&M | Shopping | 2.31× | ||
| 05 | Ducati | Cars & Mobility | 2.29× | ||
| 06 | Skyscanner | Travel & Leisure | 2.10× | ||
| 07 | Malaysia Airlines | Travel & Leisure | 2.10× | ||
| 08 | Nonprofit organization | Politics & Society | 2.07× | ||
| 09 | CNN | Movies & TV | 2.04× | ||
| 10 | Mountains | Travel & Leisure | 1.95× | ||
| 11 | Reggaeton | Music & Radio | 1.94× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.77× | ||
| 13 | Ecotourism | Business & Career | 1.73× | ||
| 14 | Innovation | Business & Career | 1.69× | ||
| 15 | WebMotors | Cars & Mobility | 1.56× | ||
| 16 | Google Flights | Travel & Leisure | 1.56× | ||
| 17 | Museum | Arts & Culture | 1.56× | ||
| 18 | Charitable organization | Politics & Society | 1.53× | ||
| 19 | Airbnb | Travel & Leisure | 1.52× | ||
| 20 | Airline | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.98× | |
| Risk Appetite | THRILL | 1.72× | |
| Sustainability | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.61× | |
| Quality Awareness | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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