Adventure Audience in Spain
Adventure has an estimated audience of 7,930,268 people in Spain. 47.0% are female, 53.0% are male, average age 43.3. Top brand affinities: Singer-songwriter, Sports nutrition, TripAdvisor, Iberia (airline), Oncology.
Top brand affinities include Singer-songwriter, Sports nutrition, TripAdvisor, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Adventure audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Travel & Leisure · Type: Topic
Demographics of Adventure fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.3 |
| Estimated audience size | 7,930,268 |
Audience persona
The typical Adventure fan in Spain is balanced, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| TripAdvisor | 3.38× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| Livemusic | 3× | Music & Radio |
| Aldi | 2.02× | Shopping |
| Lunch | 2.97× | Food & Beverages |
| 1.65× | Internet & Social Media | |
| Coches.net | 1.64× | Cars & Mobility |
| Manchester City F.C. | 2.47× | Sports |
| Luxury yacht | 2.53× | Travel & Leisure |
| Local food | 1.97× | Food & Beverages |
| Google Maps | 1.69× | Internet & Social Media |
| 1.61× | Internet & Social Media | |
| Liam Neeson | 3.57× | Movies & TV |
| Paris Saint-Germain | 2.06× | Sports |
| Travel photography | 1.96× | Technology & Electronics |
| Cruises | 1.78× | Travel & Leisure |
| Motorcycle accessories | 2.11× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.5 |
| Quality Awareness | PREMIUM | 1.38 |
| Community Orientation | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Early Adopter Mentality | POWER | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Adventure audiences in other countries
More Travel & Leisure audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.