A data profile of the people who buy, follow and care about Adventure in Spain — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 7,930,268 people in Spain.
Adventure has an estimated audience of 7,930,268 people in Spain. 47.0% are female, 53.0% are male, average age 43.3. Top brand affinities: Iberia (airline), Renewable energy, WhatsApp, Innovation, Solar energy.
Top brand affinities include Iberia (airline), Renewable energy, WhatsApp, with strongest over-indexing on Iberia (airline) (1.58× the country average).
Demographically, the Adventure audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Adventure fan in Spain is balanced, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Adventure profile in Spain.
47.0% are female, 53.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.3 |
| Estimated audience size | 7,930,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Adventure audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryan Gosling | Movies & TV | 3.67× | ||
| 02 | Satire | Literature | 3.01× | ||
| 03 | Renewable energy | Business & Career | 2.83× | ||
| 04 | Automobile Dacia | Cars & Mobility | 2.72× | ||
| 05 | Iberia Express | Travel & Leisure | 2.67× | ||
| 06 | Solar energy | Home & Garden | 2.55× | ||
| 07 | Innovation | Business & Career | 2.38× | ||
| 08 | Internet celebrity | Internet & Social Media | 2.29× | ||
| 09 | Volunteering | Politics & Society | 2.25× | ||
| 10 | Sustainable energy | Home & Garden | 2.17× | ||
| 11 | Travel photography | Technology & Electronics | 2.07× | ||
| 12 | Pay television | Movies & TV | 2.07× | ||
| 13 | Extreme sport | Sports | 1.92× | ||
| 14 | Cruises | Travel & Leisure | 1.87× | ||
| 15 | Renault | Cars & Mobility | 1.80× | ||
| 16 | Mango | Shopping | 1.73× | ||
| 17 | Distilled beverage | Food & Beverages | 1.71× | ||
| 18 | Religion | Business & Career | 1.65× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | Iberia (airline) | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.67× | |
| Quality Awareness | PREMIUM | 1.59× | |
| Risk Appetite | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.83× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.