A data profile of the people who buy, follow and care about Adventure in Italy — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 11,768,117 people in Italy.
The average Adventure fan in Italy is 42.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Satire, Extreme sport, with strongest over-indexing on Wikipedia (2.89× the country average).
Demographically, the Adventure audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Adventure fan in Italy is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Adventure profile in Italy.
42.8% are female, 57.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 42.2 |
| Estimated audience size | 11,768,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Adventure audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 1.80× | |
| 02 | Lombardy | ~2.5M | 1.14× | |
| 03 | Lazio | ~1.5M | 1.12× | |
| 04 | Tuscany | ~900K | 1.10× | |
| 05 | Abruzzo | ~300K | 1.09× | |
| 06 | Sicilia | ~1M | 1.07× | |
| 07 | Aosta Valley | ~30K | 1.07× | |
| 08 | Veneto | ~1M | 1.04× | |
| 09 | Piedmont | ~900K | 1.03× | |
| 10 | Liguria | ~300K | 0.96× | |
| 11 | Friuli-Venezia Giulia | ~200K | 0.96× | |
| 12 | Campania | ~1.5M | 0.95× | |
| 13 | Molise | ~50K | 0.93× | |
| 14 | Puglia | ~700K | 0.92× | |
| 15 | Basilicata | ~90K | 0.88× | |
| 16 | Emilia-Romagna | ~800K | 0.87× | |
| 17 | Marche | ~300K | 0.87× | |
| 18 | Umbria | ~200K | 0.87× | |
| 19 | Calabria | ~300K | 0.84× | |
| 20 | Sardinia | ~300K | 0.84× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.89× | ||
| 02 | Scuba diving | Travel & Leisure | 2.46× | ||
| 03 | Satire | Literature | 2.41× | ||
| 04 | Extreme sport | Sports | 2.18× | ||
| 05 | DAZN | Movies & TV | 2.15× | ||
| 06 | Subscription business model | Shopping | 2.07× | ||
| 07 | Wildlife photography | Technology & Electronics | 2.04× | ||
| 08 | Robert Redford | Movies & TV | 1.96× | ||
| 09 | Champagne | Food & Beverages | 1.84× | ||
| 10 | Draught beer | Food & Beverages | 1.84× | ||
| 11 | Mediaset | Technology & Electronics | 1.76× | ||
| 12 | Rail transport | Travel & Leisure | 1.71× | ||
| 13 | Travel photography | Technology & Electronics | 1.70× | ||
| 14 | Travel website | Travel & Leisure | 1.62× | ||
| 15 | Public transport | Cars & Mobility | 1.61× | ||
| 16 | Innovation | Business & Career | 1.53× | ||
| 17 | Fine-art photography | Technology & Electronics | 1.53× | ||
| 18 | Lipstick | Beauty & Wellness | 1.53× | ||
| 19 | General practitioner | Health | 1.52× | ||
| 20 | Scooters | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.69× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Travelling | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.80× | |
| Extroversion | THRILL | 0.82× |
Adventure has an estimated audience of 11,768,117 people in Italy, concentrated in Lombardy and Lazio.
42.8% of Adventure fans are female, 57.2% are male, with an average age of 42.2 years.
Adventure fans show strongest brand affinity for Wikipedia (2.89×), Satire (2.41×), and Extreme sport (2.18×) over the country average.
Adventure fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Satire (2.41×), Extreme sport (2.18×), Subscription business model (2.07×), and Champagne (1.84×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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