Adventure Audience in Italy
Adventure has an estimated audience of 11,768,117 people in Italy. 42.8% are female, 57.2% are male, average age 42.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Progressive rock, Horoscope, University, Kawasaki, Do it yourself (DIY).
The average Adventure fan in Italy is 42.2 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Progressive rock, Horoscope, University, with strongest over-indexing on Progressive rock (4.87× the country average). Demographically, the Adventure audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Adventure fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 42.2 |
| Estimated audience size | 11,768,117 |
Audience persona
The typical Adventure fan in Italy is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,367,893 | 1.14× |
| Lazio | 1,617,911 | 1.12× |
| Campania | 1,249,601 | 0.95× |
| Sicilia | 1,106,597 | 1.08× |
| Veneto | 976,665 | 1.05× |
| Piedmont | 899,876 | 1.03× |
| Tuscany | 868,164 | 1.11× |
| Emilia-Romagna | 823,491 | 0.86× |
| Puglia | 733,480 | 0.9× |
| Trentino-Alto Adige/Südtirol | 440,527 | 1.98× |
| Liguria | 313,964 | 0.95× |
| Abruzzo | 292,278 | 1.13× |
| Calabria | 275,429 | 0.76× |
| Sardinia | 253,407 | 0.77× |
| Marche | 239,140 | 0.82× |
| Friuli-Venezia Giulia | 209,131 | 0.94× |
| Umbria | 145,507 | 0.76× |
| Basilicata | 71,562 | 0.67× |
| Molise | 41,168 | 0.74× |
| Aosta Valley | 36,972 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.87× | Music & Radio |
| Horoscope | 5.28× | Health |
| University | 2.29× | Business & Career |
| Kawasaki | 3.81× | Cars & Mobility |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Gazebo | 5.47× | Home & Garden |
| Robert Redford | 2.97× | Movies & TV |
| TikTok | 1.54× | Internet & Social Media |
| corriere dello sport | 1.91× | Sports |
| Meat | 1.75× | Food & Beverages |
| General practitioner | 2.57× | Health |
| Subito.it | 1.58× | Shopping |
| Dentistry | 2.62× | Business & Career |
| Pillow | 3.09× | Home & Garden |
| Tattoos | 1.51× | Fashion & Accessoires |
| Europcar | 4.85× | Cars & Mobility |
| Day trading | 4.94× | Business & Career |
| DAZN | 2.65× | Movies & TV |
| Indeed.com | 1.7× | Business & Career |
| Natural skin care | 2.03× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.88 |
| Travelling | THRILL | 1.55 |
| Community Orientation | OPEN | 1.49 |
| Sports Activity | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Adventure audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Adventure have in Italy?
Adventure has an estimated audience of 11,768,117 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Adventure fans?
42.8% of Adventure fans are female, 57.2% are male, with an average age of 42.2 years.
Which brands do Adventure fans like most?
Adventure fans show strongest brand affinity for Progressive rock (4.87×), Horoscope (5.28×), and University (2.29×) over the country average.
Where do Adventure fans live in Italy?
Adventure fans in Italy are most concentrated in Lombardy (reach 2,367,893), Lazio (reach 1,617,911), and Campania (reach 1,249,601). These three regions account for the largest share of the active audience.
What other brands do Adventure fans also like?
Beyond Adventure itself, the audience over-indexes on Horoscope (5.28×), University (2.29×), Kawasaki (3.81×), and Do it yourself (DIY) (1.63×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.