A data profile of the people who buy, follow and care about Champagne in Italy — modelled from more than twelve digital signal sources. Champagne has an estimated audience of 7,593,536 people in Italy.
The average Champagne fan in Italy is 41.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Wine tasting, Sparkling wine, White wine, with strongest over-indexing on Wine tasting (5.17× the country average).
Demographically, the Champagne audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Champagne fan in Italy is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.
The key figures that characterise the Champagne profile in Italy.
53.8% are female, 46.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.7 |
| Estimated audience size | 7,593,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Champagne audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 15.0% |
| United States | 13.7% |
| Italy | 9.1% |
Where the Champagne audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~300K | 1.28× | |
| 02 | Lombardy | ~1.5M | 1.27× | |
| 03 | Campania | ~1M | 1.25× | |
| 04 | Lazio | ~1M | 1.14× | |
| 05 | Puglia | ~600K | 1.14× | |
| 06 | Tuscany | ~600K | 1.12× | |
| 07 | Sicilia | ~700K | 1.10× | |
| 08 | Piedmont | ~600K | 1.04× | |
| 09 | Emilia-Romagna | ~600K | 1.02× | |
| 10 | Veneto | ~600K | 1.02× | |
| 11 | Aosta Valley | ~20K | 0.99× | |
| 12 | Liguria | ~200K | 0.96× | |
| 13 | Abruzzo | ~200K | 0.94× | |
| 14 | Basilicata | ~70K | 0.94× | |
| 15 | Marche | ~200K | 0.89× | |
| 16 | Umbria | ~100K | 0.87× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.81× | |
| 18 | Sardinia | ~200K | 0.80× | |
| 19 | Friuli-Venezia Giulia | ~100K | 0.78× | |
| 20 | Molise | ~30K | 0.78× |
The strongest cross-interests of the Champagne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vinitaly | Food & Beverages | 7.28× | ||
| 02 | White wine | Food & Beverages | 6.44× | ||
| 03 | Red wine | Food & Beverages | 6.07× | ||
| 04 | Sparkling wine | Food & Beverages | 5.87× | ||
| 05 | Wine & Spirits | Food & Beverages | 5.80× | ||
| 06 | Winery | Food & Beverages | 5.22× | ||
| 07 | Wine tasting | Food & Beverages | 5.17× | ||
| 08 | Wine cellar | Food & Beverages | 4.80× | ||
| 09 | Vineyard | Food & Beverages | 4.60× | ||
| 10 | UniCredit | Business & Career | 2.83× | ||
| 11 | Il Messaggero | News | 2.31× | ||
| 12 | Italian cuisine | Food & Beverages | 2.18× | ||
| 13 | Leisure | Travel & Leisure | 2.15× | ||
| 14 | Magazines | Literature | 2.11× | ||
| 15 | Milan | Travel & Leisure | 1.99× | ||
| 16 | Rome | Travel & Leisure | 1.97× | ||
| 17 | Mediterranean Sea | Travel & Leisure | 1.94× | ||
| 18 | Social network | Internet & Social Media | 1.91× | ||
| 19 | Video | Movies & TV | 1.89× | ||
| 20 | Photography | Arts & Culture | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.89× | |
| Spirituality | BALANCE | 1.82× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× |
Champagne has an estimated audience of 7,593,536 people in Italy, concentrated in Lombardy and Campania.
53.8% of Champagne fans are female, 46.2% are male, with an average age of 41.7 years.
Champagne fans show strongest brand affinity for Wine tasting (5.17×), Sparkling wine (5.87×), and White wine (6.44×) over the country average.
Champagne fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Champagne itself, the audience over-indexes on Sparkling wine (5.87×), White wine (6.44×), Red wine (6.07×), and Winery (5.22×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Champagne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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