A data profile of the people who buy, follow and care about Champagne in United Kingdom — modelled from more than twelve digital signal sources. Champagne has an estimated audience of 4,281,102 people in United Kingdom.
The average Champagne fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include London, Alcoholic beverages, Cooking, with strongest over-indexing on London (1.53× the country average).
Demographically, the Champagne audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Champagne fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for London.
The key figures that characterise the Champagne profile in United Kingdom.
62.8% are female, 37.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.3 |
| Estimated audience size | 4,281,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Champagne audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 15.0% |
| United States | 13.7% |
| Italy | 9.1% |
Where the Champagne audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.70× | |
| 02 | North West | ~600K | 1.27× | |
| 03 | Greater London | ~700K | 1.22× | |
| 04 | South West | ~400K | 1.05× | |
| 05 | South East | ~600K | 1.04× | |
| 06 | East of England | ~400K | 1.04× | |
| 07 | East Midlands | ~300K | 1.04× | |
| 08 | North East | ~200K | 0.91× | |
| 09 | Scotland | ~300K | 0.89× | |
| 10 | Wales | ~200K | 0.75× | |
| 11 | Yorkshire and the Humber | ~300K | 0.74× | |
| 12 | West Midlands | ~100K | 0.70× | |
| 13 | Northern Ireland | ~90K | 0.69× |
The strongest cross-interests of the Champagne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Majestic Wine | Food & Beverages | 5.93× | ||
| 02 | White wine | Food & Beverages | 4.13× | ||
| 03 | Wine tasting | Food & Beverages | 3.65× | ||
| 04 | Wine & Spirits | Food & Beverages | 3.60× | ||
| 05 | Red wine | Food & Beverages | 3.19× | ||
| 06 | Sparkling wine | Food & Beverages | 2.71× | ||
| 07 | Charlotte Tilbury | Beauty & Wellness | 1.80× | ||
| 08 | Cocktail | Food & Beverages | 1.79× | ||
| 09 | Alcoholic beverages | Food & Beverages | 1.64× | ||
| 10 | Holiday cottage | Travel & Leisure | 1.61× | ||
| 11 | River Island | Fashion & Accessoires | 1.56× | ||
| 12 | Staycation | Home & Garden | 1.55× | ||
| 13 | New Look | Fashion & Accessoires | 1.54× | ||
| 14 | London | Travel & Leisure | 1.53× | ||
| 15 | Cooking | Food & Beverages | 1.52× | ||
| 16 | Harrods | Shopping | 1.52× | ||
| 17 | Debenhams | Fashion & Accessoires | 1.52× | ||
| 18 | Resort | Travel & Leisure | 1.51× | ||
| 19 | Dinner | Food & Beverages | 1.51× | ||
| 20 | Local food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.79× | |
| Design Affinity | PREMIUM | 1.53× | |
| Luxury Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.93× |
Champagne has an estimated audience of 4,281,102 people in United Kingdom, concentrated in England and Greater London.
62.8% of Champagne fans are female, 37.2% are male, with an average age of 44.3 years.
Champagne fans show strongest brand affinity for London (1.53×), Alcoholic beverages (1.64×), and Cooking (1.52×) over the country average.
Champagne fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Champagne itself, the audience over-indexes on Alcoholic beverages (1.64×), Cooking (1.52×), Majestic Wine (5.93×), and Wine tasting (3.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Champagne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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