A data profile of the people who buy, follow and care about Prosecco in United Kingdom — modelled from more than twelve digital signal sources. Prosecco has an estimated audience of 3,026,842 people in United Kingdom.
The average Prosecco fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Matalan, Hotels, London, with strongest over-indexing on Matalan (2.3× the country average).
Demographically, the Prosecco audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Prosecco fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Matalan.
The key figures that characterise the Prosecco profile in United Kingdom.
74.0% are female, 26.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 44.3 |
| Estimated audience size | 3,026,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Prosecco audience comes from United Kingdom.
| Country | Share |
|---|---|
| Italy | 17.8% |
| United States | 15.6% |
| United Kingdom | 13.1% |
Where the Prosecco audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.31× | |
| 02 | Northern Ireland | ~100K | 1.11× | |
| 03 | Greater London | ~400K | 1.10× | |
| 04 | East Midlands | ~200K | 1.10× | |
| 05 | East of England | ~300K | 1.07× | |
| 06 | Scotland | ~300K | 1.04× | |
| 07 | South West | ~300K | 1.04× | |
| 08 | South East | ~400K | 1.01× | |
| 09 | England | ~2.5M | 0.98× | |
| 10 | North East | ~100K | 0.90× | |
| 11 | Wales | ~200K | 0.87× | |
| 12 | Yorkshire and the Humber | ~200K | 0.74× | |
| 13 | West Midlands | ~90K | 0.73× |
The strongest cross-interests of the Prosecco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matalan | Shopping | 2.30× | ||
| 02 | Debenhams | Fashion & Accessoires | 2.15× | ||
| 03 | Dunelm | Home & Garden | 1.81× | ||
| 04 | TUI | Travel & Leisure | 1.80× | ||
| 05 | Home Bargains | Shopping | 1.79× | ||
| 06 | Superdrug | Shopping | 1.78× | ||
| 07 | Cocktail | Food & Beverages | 1.78× | ||
| 08 | Hotels | Travel & Leisure | 1.72× | ||
| 09 | Bars | Travel & Leisure | 1.65× | ||
| 10 | Marks & Spencer | Shopping | 1.65× | ||
| 11 | Very (online retailer) | Website / Newspaper / Magazine | 1.63× | ||
| 12 | Christmas | Kids & Family | 1.62× | ||
| 13 | Alcoholic beverages | Food & Beverages | 1.59× | ||
| 14 | Spas | Beauty & Wellness | 1.59× | ||
| 15 | Asda | Shopping | 1.59× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 18 | Holiday | Travel & Leisure | 1.54× | ||
| 19 | London | Travel & Leisure | 1.53× | ||
| 20 | John Lewis (department store) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Design Affinity | PREMIUM | 1.30× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Risk Appetite | THRILL | 0.76× |
Prosecco has an estimated audience of 3,026,842 people in United Kingdom, concentrated in England and Greater London.
74.0% of Prosecco fans are female, 26.0% are male, with an average age of 44.3 years.
Prosecco fans show strongest brand affinity for Matalan (2.3×), Hotels (1.72×), and London (1.53×) over the country average.
Prosecco fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Prosecco itself, the audience over-indexes on Hotels (1.72×), London (1.53×), Alcoholic beverages (1.59×), and Debenhams (2.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Prosecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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