TUI Audience in United Kingdom
TUI has an estimated audience of 14,091,759 people in United Kingdom. 68.4% are female, 31.6% are male, average age 46.5. Top regions: England, North West, South East. Top brand affinities: National Lottery, British Gas, EasyJet, British Airways, Ryanair.
The average TUI fan in United Kingdom is 46.5 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include National Lottery, British Gas, EasyJet, with strongest over-indexing on National Lottery (3.11× the country average). Demographically, the TUI audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of TUI fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 46.5 |
| Estimated audience size | 14,091,759 |
Audience persona
The typical TUI fan in United Kingdom is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for National Lottery.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,568,820 | 0.92× |
| North West | 2,007,210 | 1.33× |
| South East | 1,557,521 | 0.82× |
| East Midlands | 1,399,057 | 1.41× |
| Wales | 1,366,043 | 1.7× |
| South West | 1,324,436 | 1.14× |
| Scotland | 1,129,022 | 0.89× |
| East of England | 1,106,142 | 0.86× |
| Yorkshire and the Humber | 970,574 | 0.86× |
| Greater London | 873,520 | 0.48× |
| North East | 687,210 | 1.25× |
| West Midlands | 510,711 | 0.85× |
| Northern Ireland | 213,497 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National Lottery | 3.11× | Games |
| British Gas | 2.21× | Home & Garden |
| EasyJet | 1.8× | Travel & Leisure |
| British Airways | 1.66× | Travel & Leisure |
| Ryanair | 1.62× | Travel & Leisure |
| National Lottery (United Kingdom) | 1.51× | Games |
| Octopus Energy | 1.57× | Home & Garden |
| Gibraltar | 1.93× | Travel & Leisure |
| NatWest | 1.63× | Business & Career |
| Tombola (bingo company) | 3.32× | Games |
| Google Flights | 1.72× | Travel & Leisure |
| Hoseasons | 1.96× | Travel & Leisure |
| Aviva | 2.03× | Business & Career |
| Trivago | 1.56× | Travel & Leisure |
| Skyscanner | 1.68× | Travel & Leisure |
| Emirates | 1.56× | Travel & Leisure |
| P&O Cruises | 1.64× | Travel & Leisure |
| On The Beach Holidays | 3.5× | Travel & Leisure |
| Virgin Atlantic | 1.64× | Travel & Leisure |
| Expedia | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.41 |
| Convenience Orientation | PREMIUM | 1.33 |
| Travelling | THRILL | 1.22 |
| Sports Activity | POWER | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 33.5% |
| Germany | 17.8% |
| Poland | 9.9% |
See TUI audiences in other countries
More Travel website audiences in United Kingdom
- Airbnb (15,758,883)
- Booking.com (9,599,519)
- Trivago (6,066,094)
- Skyscanner (4,561,520)
- Expedia (4,542,604)
Frequently asked questions
How many fans does TUI have in United Kingdom?
TUI has an estimated audience of 14,091,759 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of TUI fans?
68.4% of TUI fans are female, 31.6% are male, with an average age of 46.5 years.
Which brands do TUI fans like most?
TUI fans show strongest brand affinity for National Lottery (3.11×), British Gas (2.21×), and EasyJet (1.8×) over the country average.
Where do TUI fans live in United Kingdom?
TUI fans in United Kingdom are most concentrated in England (reach 10,568,820), North West (reach 2,007,210), and South East (reach 1,557,521). These three regions account for the largest share of the active audience.
What other brands do TUI fans also like?
Beyond TUI itself, the audience over-indexes on British Gas (2.21×), EasyJet (1.8×), British Airways (1.66×), and Ryanair (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for TUI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.