A data profile of the people who buy, follow and care about Emirates in United Kingdom — modelled from more than twelve digital signal sources. Emirates has an estimated audience of 4,525,467 people in United Kingdom.
The average Emirates fan in United Kingdom is 45.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Qatar Airways, British Airways, London, with strongest over-indexing on Qatar Airways (6.6× the country average).
Demographically, the Emirates audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Emirates fan in United Kingdom is balanced, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Qatar Airways.
The key figures that characterise the Emirates profile in United Kingdom.
55.0% are female, 45.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 45.1 |
| Estimated audience size | 4,525,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Emirates audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Arab Emirates | 11.7% |
| United Kingdom | 9.3% |
| United States | 7.1% |
Where the Emirates audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.61× | |
| 02 | North East | ~300K | 1.59× | |
| 03 | Scotland | ~600K | 1.44× | |
| 04 | Yorkshire and the Humber | ~500K | 1.35× | |
| 05 | South East | ~600K | 1.02× | |
| 06 | England | ~3.5M | 1.01× | |
| 07 | Northern Ireland | ~100K | 0.85× | |
| 08 | East of England | ~300K | 0.75× | |
| 09 | Wales | ~200K | 0.70× | |
| 10 | East Midlands | ~200K | 0.66× | |
| 11 | North West | ~300K | 0.52× | |
| 12 | South West | ~200K | 0.51× |
The strongest cross-interests of the Emirates audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finnair | Travel & Leisure | 10.39× | ||
| 02 | Malaysia Airlines | Travel & Leisure | 10.17× | ||
| 03 | Dubai International Airport | Travel & Leisure | 6.83× | ||
| 04 | Etihad Airways | Travel & Leisure | 6.75× | ||
| 05 | Qatar Airways | Travel & Leisure | 6.60× | ||
| 06 | Turkish Airlines | Travel & Leisure | 6.34× | ||
| 07 | Singapore Airlines | Travel & Leisure | 6.18× | ||
| 08 | Aer Lingus | Travel & Leisure | 4.57× | ||
| 09 | Virgin Atlantic | Travel & Leisure | 4.24× | ||
| 10 | Business class | Travel & Leisure | 3.19× | ||
| 11 | Eurostar | Cars & Mobility | 3.19× | ||
| 12 | British Airways | Travel & Leisure | 3.10× | ||
| 13 | P&O Cruises | Travel & Leisure | 2.99× | ||
| 14 | Trivago | Travel & Leisure | 2.40× | ||
| 15 | EasyJet | Travel & Leisure | 2.30× | ||
| 16 | TUI | Travel & Leisure | 2.07× | ||
| 17 | Ryanair | Travel & Leisure | 2.06× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.91× | ||
| 19 | London | Travel & Leisure | 1.73× | ||
| 20 | Airbnb | Travel & Leisure | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.80× | |
| Travelling | THRILL | 1.67× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.91× |
Emirates's target market in United Kingdom covers an estimated 4,525,467 people, concentrated in England and South East.
55.0% of the Emirates audience are female, 45.0% are male, with an average age of 45.1 years.
Emirates fans show strongest brand affinity for Qatar Airways (6.6×), British Airways (3.1×), and London (1.73×) over the country average.
Emirates fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Emirates itself, the audience over-indexes on British Airways (3.1×), London (1.73×), Dubai International Airport (6.83×), and Turkish Airlines (6.34×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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