A data profile of the people who buy, follow and care about Qatar Airways in United Kingdom — modelled from more than twelve digital signal sources. Qatar Airways has an estimated audience of 3,740,452 people in United Kingdom.
The average Qatar Airways fan in United Kingdom is 45.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Air France, Business class, Turkish Airlines, with strongest over-indexing on Air France (10.78× the country average).
Demographically, the Qatar Airways audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Qatar Airways fan in United Kingdom is balanced, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Air France.
The key figures that characterise the Qatar Airways profile in United Kingdom.
54.4% are female, 45.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.2 |
| Estimated audience size | 3,740,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Qatar Airways audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 8.8% |
| United States | 8.8% |
| India | 6.3% |
Where the Qatar Airways audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~800K | 1.57× | |
| 02 | North West | ~700K | 1.57× | |
| 03 | Scotland | ~500K | 1.38× | |
| 04 | South East | ~600K | 1.10× | |
| 05 | East of England | ~300K | 0.97× | |
| 06 | England | ~3M | 0.95× | |
| 07 | Northern Ireland | ~100K | 0.94× | |
| 08 | East Midlands | ~200K | 0.88× | |
| 09 | South West | ~300K | 0.83× | |
| 10 | Yorkshire and the Humber | ~200K | 0.80× | |
| 11 | West Midlands | ~100K | 0.80× | |
| 12 | Wales | ~200K | 0.74× | |
| 13 | North East | ~80K | 0.50× |
The strongest cross-interests of the Qatar Airways audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gulf Air | Travel & Leisure | 12.26× | ||
| 02 | Air France | Travel & Leisure | 10.78× | ||
| 03 | Malaysia Airlines | Travel & Leisure | 10.41× | ||
| 04 | Cathay Pacific | Travel & Leisure | 7.87× | ||
| 05 | Turkish Airlines | Travel & Leisure | 7.57× | ||
| 06 | Air India | Travel & Leisure | 7.20× | ||
| 07 | Emirates | Travel & Leisure | 4.78× | ||
| 08 | Business class | Travel & Leisure | 4.64× | ||
| 09 | Electronic funds transfer | Business & Career | 3.78× | ||
| 10 | Halfords | Cars & Mobility | 2.78× | ||
| 11 | Autotrader | Cars & Mobility | 2.47× | ||
| 12 | British Airways | Travel & Leisure | 2.16× | ||
| 13 | Companies House | Politics & Society | 2.05× | ||
| 14 | Instant messaging | Internet & Social Media | 2.05× | ||
| 15 | Training | Sports | 1.85× | ||
| 16 | EasyJet | Travel & Leisure | 1.83× | ||
| 17 | Nature | Home & Garden | 1.63× | ||
| 18 | BBC Sport | Sports | 1.63× | ||
| 19 | Transport | Cars & Mobility | 1.62× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.53× | |
| Travelling | THRILL | 2.24× | |
| Tradition | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Individualism | JOY | 0.83× | |
| Community Orientation | OPEN | 0.84× |
Qatar Airways's target market in United Kingdom covers an estimated 3,740,452 people, concentrated in England and Greater London.
54.4% of the Qatar Airways audience are female, 45.6% are male, with an average age of 45.2 years.
Qatar Airways fans show strongest brand affinity for Air France (10.78×), Business class (4.64×), and Turkish Airlines (7.57×) over the country average.
Qatar Airways fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~800K), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Qatar Airways itself, the audience over-indexes on Business class (4.64×), Turkish Airlines (7.57×), Halfords (2.78×), and Emirates (4.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Qatar Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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