Qatar Airways Audience in Germany
Qatar Airways has an estimated audience of 2,060,719 people in Germany. 40.8% are female, 59.2% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Ryanair, Germany, Sunexpress, Malaysia Airlines.
The average Qatar Airways fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Ryanair, Germany, with strongest over-indexing on Google Flights (12.33× the country average). Demographically, the Qatar Airways audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Qatar Airways fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 39.5 |
| Estimated audience size | 2,060,719 |
Audience persona
The typical Qatar Airways fan in Germany is more male, around 39.5 years old, with strong Travelling tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 445,514 | 0.99× |
| Bayern | 398,152 | 1.2× |
| Baden-Württemberg | 270,720 | 0.96× |
| Hessen | 217,295 | 1.38× |
| Berlin | 215,587 | 2.34× |
| Niedersachsen | 131,163 | 0.66× |
| Brandenburg | 92,602 | 1.45× |
| Sachsen | 78,392 | 0.78× |
| Schleswig-Holstein | 69,651 | 0.94× |
| Hamburg | 69,580 | 1.49× |
| Rheinland-Pfalz | 51,621 | 0.5× |
| Sachsen-Anhalt | 38,501 | 0.72× |
| Thüringen | 32,320 | 0.62× |
| Mecklenburg-Vorpommern | 25,562 | 0.65× |
| Saarland | 14,350 | 0.57× |
| Bremen | 13,307 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 12.33× | Travel & Leisure |
| Ryanair | 3.88× | Travel & Leisure |
| Germany | 2.13× | Travel & Leisure |
| Sunexpress | 5.52× | Travel & Leisure |
| Malaysia Airlines | 20.21× | Travel & Leisure |
| Samsung TV | 26× | Technology & Electronics |
| Trenitalia | 18.3× | Cars & Mobility |
| Spirit Airlines | 32.59× | Travel & Leisure |
| Jodie Foster | 11.85× | Movies & TV |
| Western Union | 4.49× | Business & Career |
| Emirates | 7.06× | Travel & Leisure |
| Etihad Airways | 11.88× | Travel & Leisure |
| Sabiha Gökçen International Airport | 49.08× | Travel & Leisure |
| Sports | 1.66× | Sports |
| Cambridge English Language Assessment | 48.42× | Politics & Society |
| Eurowings | 2.95× | Travel & Leisure |
| Lufthansa | 2.81× | Travel & Leisure |
| Flightradar24 | 5.55× | Travel & Leisure |
| Aeroflot | 32.09× | Travel & Leisure |
| Vietnam Airlines | 14.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.48 |
| Quality Awareness | PREMIUM | 2.18 |
| Indulgence | JOY | 1.55 |
| Luxury Orientation | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.47 |
| Career Orientation | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.2% |
| United Kingdom | 9.0% |
| India | 6.4% |
See Qatar Airways audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Qatar Airways have in Germany?
Qatar Airways has an estimated audience of 2,060,719 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Qatar Airways fans?
40.8% of Qatar Airways fans are female, 59.2% are male, with an average age of 39.5 years.
Which brands do Qatar Airways fans like most?
Qatar Airways fans show strongest brand affinity for Google Flights (12.33×), Ryanair (3.88×), and Germany (2.13×) over the country average.
Where do Qatar Airways fans live in Germany?
Qatar Airways fans in Germany are most concentrated in Nordrhein-Westfalen (reach 445,514), Bayern (reach 398,152), and Baden-Württemberg (reach 270,720). These three regions account for the largest share of the active audience.
What other brands do Qatar Airways fans also like?
Beyond Qatar Airways itself, the audience over-indexes on Ryanair (3.88×), Germany (2.13×), Sunexpress (5.52×), and Malaysia Airlines (20.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Qatar Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.