Rascasse Audience Intelligence

Etihad Airways Target Market in Germany

A data profile of the people who buy, follow and care about Etihad Airways in Germany — modelled from more than twelve digital signal sources. Etihad Airways has an estimated audience of 706,911 people in Germany.

#25among Airline in Germany#1155among Brand in Germany#698in Travel & Leisure

The average Etihad Airways fan in Germany is 39.4 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Spirit Airlines, Google Flights, Waistcoat, with strongest over-indexing on Spirit Airlines (110.69× the country average).

Demographically, the Etihad Airways audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Etihad Airways fan in Germany is more male, around 39.4 years old, with strong Travelling tendencies and a notable affinity for Spirit Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Etihad Airways profile in Germany.

Audience size
707K
in Germany
Gender
42.4%♀
57.6% male
Age
39.4
average years
Country rank
#8788
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Etihad Airways

42.4% are female, 57.6% are male, average age 39.4.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Etihad Airways audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age39.4
Estimated audience size706,911
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Etihad Airways audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3923%
40-4925%
50+17%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Etihad Airways audience comes from Germany.

Worldwide audience distribution share by country for Etihad Airways
CountryShare
United Arab Emirates11.6%
India11.2%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Etihad Airways audience in Germany is strongest.

Fig. 05

Top regions by affinity

Etihad Airways customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K2.13×
02Rheinland-Pfalz~60K1.75×
03Hessen~90K1.72×
04Bayern~200K1.61×
05Nordrhein-Westfalen~100K0.98×
06Thüringen~20K0.96×
07Berlin~30K0.93×
08Bremen~5K0.88×
09Saarland~7K0.83×
10Hamburg~10K0.82×
11Sachsen~30K0.75×
12Sachsen-Anhalt~10K0.72×
13Niedersachsen~40K0.65×
14Brandenburg~10K0.55×
15Schleswig-Holstein~10K0.52×
16Mecklenburg-Vorpommern~6K0.44×
Fig. 06

Affinity by region

Affinity by region — Etihad Airways, Germany
0.44×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Etihad Airways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Etihad Airways audience
#·InterestCategoryAffinity×
01Spirit AirlinesTravel & Leisure110.69×
02Abu Dhabi International AirportTravel & Leisure107.77×
03AeroflotTravel & Leisure57.96×
04Penhaligon'sBeauty & Wellness38.16×
05TrenitaliaCars & Mobility36.86×
06Malaysia AirlinesTravel & Leisure25.66×
07CEWE FOTOBUCHInternet & Social Media22.41×
08Cathay PacificTravel & Leisure21.58×
09Google FlightsTravel & Leisure20.00×
10Lucy LiuMovies & TV20.00×
11WaistcoatFashion & Accessoires19.42×
12Vietnam AirlinesTravel & Leisure18.12×
13Dubai International AirportTravel & Leisure16.01×
14Globe-TrotterFashion & Accessoires12.35×
15Qatar AirwaysTravel & Leisure12.29×
16EmiratesTravel & Leisure10.48×
17Flightradar24Travel & Leisure9.58×
18ZooplusPets & Animals8.47×
19EurowingsTravel & Leisure3.71×
20Outdoor recreationSports2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Etihad Airways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Etihad Airways audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.95×
Quality AwarenessPREMIUM2.55×
Career OrientationPOWER2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Etihad Airways audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Pet OwnershipJOY0.95×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Etihad Airways's target market in Germany?

Etihad Airways's target market in Germany covers an estimated 706,911 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Etihad Airways customers?

42.4% of the Etihad Airways audience are female, 57.6% are male, with an average age of 39.4 years.

03

Which brands do Etihad Airways fans like most?

Etihad Airways fans show strongest brand affinity for Spirit Airlines (110.69×), Google Flights (20×), and Waistcoat (19.42×) over the country average.

04

Where do Etihad Airways fans live in Germany?

Etihad Airways fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Etihad Airways fans also like?

Beyond Etihad Airways itself, the audience over-indexes on Google Flights (20×), Waistcoat (19.42×), Trenitalia (36.86×), and CEWE FOTOBUCH (22.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Etihad Airways audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Etihad Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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