Etihad Airways Audience in Germany
Etihad Airways has an estimated audience of 692,758 people in Germany. 42.4% are female, 57.6% are male, average age 39.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Google Flights, Spirit Airlines, Waistcoat, Trenitalia, CEWE FOTOBUCH.
The average Etihad Airways fan in Germany is 39.4 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Google Flights, Spirit Airlines, Waistcoat, with strongest over-indexing on Google Flights (20× the country average). Demographically, the Etihad Airways audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Etihad Airways fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 39.4 |
| Estimated audience size | 692,758 |
Audience persona
The typical Etihad Airways fan in Germany is more male, around 39.4 years old, with strong Travelling tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 208,592 | 2.21× |
| Bayern | 184,618 | 1.66× |
| Nordrhein-Westfalen | 141,970 | 0.94× |
| Hessen | 94,091 | 1.78× |
| Rheinland-Pfalz | 62,263 | 1.79× |
| Niedersachsen | 42,309 | 0.63× |
| Berlin | 28,564 | 0.92× |
| Sachsen | 24,253 | 0.71× |
| Thüringen | 16,551 | 0.94× |
| Hamburg | 13,833 | 0.88× |
| Schleswig-Holstein | 12,886 | 0.52× |
| Sachsen-Anhalt | 11,958 | 0.67× |
| Brandenburg | 10,371 | 0.48× |
| Saarland | 6,805 | 0.8× |
| Bremen | 4,390 | 0.74× |
| Mecklenburg-Vorpommern | 4,347 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 20× | Travel & Leisure |
| Spirit Airlines | 110.69× | Travel & Leisure |
| Waistcoat | 19.42× | Fashion & Accessoires |
| Trenitalia | 36.86× | Cars & Mobility |
| CEWE FOTOBUCH | 22.41× | Internet & Social Media |
| Sunexpress | 9.58× | Travel & Leisure |
| Qatar Airways | 12.29× | Travel & Leisure |
| Aeroflot | 57.96× | Travel & Leisure |
| Flightradar24 | 9.58× | Travel & Leisure |
| Zooplus | 8.47× | Pets & Animals |
| Malaysia Airlines | 25.66× | Travel & Leisure |
| Emirates | 10.48× | Travel & Leisure |
| Abu Dhabi International Airport | 107.77× | Travel & Leisure |
| Penhaligon's | 38.16× | Beauty & Wellness |
| Dubai International Airport | 16.01× | Travel & Leisure |
| Cathay Pacific | 21.58× | Travel & Leisure |
| Lucy Liu | 20× | Movies & TV |
| Globe-Trotter | 12.35× | Fashion & Accessoires |
| Oman Air | 26.08× | Travel & Leisure |
| Outdoor recreation | 2.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.38 |
| Quality Awareness | PREMIUM | 2.53 |
| Luxury Orientation | PREMIUM | 1.91 |
| Indulgence | JOY | 1.68 |
| Risk Appetite | THRILL | 1.61 |
| Design Affinity | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 11.5% |
| United Arab Emirates | 11.1% |
| United Kingdom | 7.9% |
See Etihad Airways audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Etihad Airways have in Germany?
Etihad Airways has an estimated audience of 692,758 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Etihad Airways fans?
42.4% of Etihad Airways fans are female, 57.6% are male, with an average age of 39.4 years.
Which brands do Etihad Airways fans like most?
Etihad Airways fans show strongest brand affinity for Google Flights (20×), Spirit Airlines (110.69×), and Waistcoat (19.42×) over the country average.
Where do Etihad Airways fans live in Germany?
Etihad Airways fans in Germany are most concentrated in Baden-Württemberg (reach 208,592), Bayern (reach 184,618), and Nordrhein-Westfalen (reach 141,970). These three regions account for the largest share of the active audience.
What other brands do Etihad Airways fans also like?
Beyond Etihad Airways itself, the audience over-indexes on Spirit Airlines (110.69×), Waistcoat (19.42×), Trenitalia (36.86×), and CEWE FOTOBUCH (22.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Etihad Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.