A data profile of the people who buy, follow and care about CEWE FOTOBUCH in Germany — modelled from more than twelve digital signal sources. CEWE FOTOBUCH has an estimated audience of 995,874 people in Germany.
The average CEWE FOTOBUCH fan in Germany is 45.1 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Aral AG, Rossmann, Kaufland, with strongest over-indexing on Aral AG (14.4× the country average).
Demographically, the CEWE FOTOBUCH audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical CEWE FOTOBUCH fan in Germany is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Aral AG.
The key figures that characterise the CEWE FOTOBUCH profile in Germany.
74.9% are female, 25.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 45.1 |
| Estimated audience size | 995,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 9% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide CEWE FOTOBUCH audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 76.9% |
| Austria | 11.9% |
| Switzerland | 4.1% |
Where the CEWE FOTOBUCH audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.35× | |
| 02 | Baden-Württemberg | ~200K | 1.23× | |
| 03 | Niedersachsen | ~100K | 1.18× | |
| 04 | Thüringen | ~30K | 1.15× | |
| 05 | Schleswig-Holstein | ~40K | 1.11× | |
| 06 | Brandenburg | ~30K | 1.08× | |
| 07 | Sachsen | ~50K | 1.07× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.99× | |
| 09 | Rheinland-Pfalz | ~50K | 0.97× | |
| 10 | Sachsen-Anhalt | ~20K | 0.93× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 0.93× | |
| 12 | Hessen | ~70K | 0.88× | |
| 13 | Hamburg | ~20K | 0.85× | |
| 14 | Bremen | ~7K | 0.82× | |
| 15 | Saarland | ~10K | 0.80× | |
| 16 | Berlin | ~30K | 0.67× |
The strongest cross-interests of the CEWE FOTOBUCH audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milram | Food & Beverages | 38.26× | ||
| 02 | Lily James | Movies & TV | 20.94× | ||
| 03 | Iglo | Food & Beverages | 19.77× | ||
| 04 | Vincent D'Onofrio | Movies & TV | 17.06× | ||
| 05 | sheego | Fashion & Accessoires | 16.42× | ||
| 06 | Aral AG | Cars & Mobility | 14.40× | ||
| 07 | Zebra | Music & Radio | 10.72× | ||
| 08 | In aller Freundschaft | Movies & TV | 9.30× | ||
| 09 | Rossmann | Shopping | 8.19× | ||
| 10 | Kaufland | Shopping | 6.51× | ||
| 11 | Low-carbohydrate diet | Food & Beverages | 6.24× | ||
| 12 | Sparkasse | Business & Career | 5.88× | ||
| 13 | USB | Technology & Electronics | 5.67× | ||
| 14 | REWE | Shopping | 4.23× | ||
| 15 | C&A | Shopping | 4.07× | ||
| 16 | Müller (company) | Food & Beverages | 3.96× | ||
| 17 | EBay | Shopping | 3.92× | ||
| 18 | Discount stores | Shopping | 3.05× | ||
| 19 | Netto Marken-Discount | Shopping | 3.03× | ||
| 20 | dB’s | Music & Radio | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.20× | |
| Creativity | OPEN | 2.18× | |
| Need for Security | CONSERVATISM | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Sports Activity | POWER | 1.02× | |
| Design Affinity | PREMIUM | 1.05× |
CEWE FOTOBUCH has an estimated audience of 995,874 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
74.9% of CEWE FOTOBUCH fans are female, 25.1% are male, with an average age of 45.1 years.
CEWE FOTOBUCH fans show strongest brand affinity for Aral AG (14.4×), Rossmann (8.19×), and Kaufland (6.51×) over the country average.
CEWE FOTOBUCH fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond CEWE FOTOBUCH itself, the audience over-indexes on Rossmann (8.19×), Kaufland (6.51×), In aller Freundschaft (9.3×), and Sparkasse (5.88×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for CEWE FOTOBUCH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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