Zebra Audience in Germany
Zebra has an estimated audience of 699,890 people in Germany. 87.2% are female, 12.8% are male, average age 39.4. Top brand affinities: Jethro Tull (band), Porcupine Tree, VfL Wolfsburg (women), WE Fashion, Air India.
Top brand affinities include Jethro Tull (band), Porcupine Tree, VfL Wolfsburg (women), with strongest over-indexing on Jethro Tull (band) (97.93× the country average). Demographically, the Zebra audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Zebra fans
| Metric | Value |
|---|---|
| Female | 87.2% |
| Male | 12.8% |
| Average age | 39.4 |
| Estimated audience size | 699,890 |
Audience persona
The typical Zebra fan in Germany is more female, around 39.4 years old, with strong Creativity tendencies and a notable affinity for Jethro Tull (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jethro Tull (band) | 97.93× | Music & Radio |
| Porcupine Tree | 302.33× | Music & Radio |
| VfL Wolfsburg (women) | 23.89× | Sports |
| WE Fashion | 24.18× | Fashion & Accessoires |
| Air India | 20× | Travel & Leisure |
| Mark Knopfler | 30.32× | Music & Radio |
| Suzi Quatro | 18.88× | Music & Radio |
| Max Verstappen | 12.64× | Sports |
| Jon Bon Jovi | 18.84× | Music & Radio |
| Heavysaurus | 20× | Music & Radio |
| Annie Lennox | 19.89× | Music & Radio |
| Frenchie | 35.83× | Pets & Animals |
| James Hetfield | 20× | Music & Radio |
| Rock and Roll Hall of Fame | 61.96× | Music & Radio |
| Axl Rose | 15.7× | Music & Radio |
| Jack White | 9.36× | Movies & TV |
| London Grammar | 47.51× | Music & Radio |
| Jim Morrison | 20.2× | Music & Radio |
| Kurt Cobain | 12.08× | Music & Radio |
| Winona Ryder | 7.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.52 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Design Affinity | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Brazil | 12.7% |
| India | 7.2% |
See Zebra audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zebra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.