Zebra Audience in Germany
Zebra has an estimated audience of 699,890 people in Germany. 87.2% are female, 12.8% are male, average age 39.4. Top brand affinities: Rossmann, KLOS, Howth, Alaska, Hormones: The Series.
Top brand affinities include Rossmann, KLOS, Howth, with strongest over-indexing on Rossmann (2.49× the country average). Demographically, the Zebra audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Zebra fans
| Metric | Value |
|---|---|
| Female | 87.2% |
| Male | 12.8% |
| Average age | 39.4 |
| Estimated audience size | 699,890 |
Audience persona
The typical Zebra fan in Germany is more female, around 39.4 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.49× | Shopping |
| KLOS | 42.54× | Music & Radio |
| Howth | 20× | Travel & Leisure |
| Alaska | 8.25× | Travel & Leisure |
| Hormones: The Series | 19.54× | Movies & TV |
| Hays, Kansas | 12.3× | Travel & Leisure |
| Keukenhof | 20× | Travel & Leisure |
| Gil Ofarim | 2.17× | Music & Radio |
| Columbia, Missouri | 61.96× | Travel & Leisure |
| Škoda Kodiaq | 3.37× | Cars & Mobility |
| Tuscany | 7.66× | Travel & Leisure |
| Scratching post | 8.7× | Pets & Animals |
| IZEA | 97.93× | Business & Career |
| Mothercare | 2.85× | Kids & Family |
| Sailor | 6.9× | Travel & Leisure |
| Home Office | 1.64× | Business & Career |
| Ammeter | 16.14× | Technology & Electronics |
| Gunnedah | 123.86× | Travel & Leisure |
| Pediatric Hematology and Oncology | 11.97× | Health |
| Stradivarius | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.52 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Design Affinity | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Brazil | 12.7% |
| India | 7.2% |
See Zebra audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zebra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.