Iglo Target Market in Germany
A data profile of the people who buy, follow and care about Iglo in Germany — modelled from more than twelve digital signal sources. Iglo has an estimated audience of 431,596 people in Germany.
The average Iglo fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FRITZ!Box, Postbank, Esso, with strongest over-indexing on FRITZ!Box (5.08× the country average).
Demographically, the Iglo audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Iglo fan in Germany is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for FRITZ!Box.
At a glance
The key figures that characterise the Iglo profile in Germany.
Search interest · 12-month trend
Customer demographics of Iglo
58.0% are female, 42.0% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.9 |
| Estimated audience size | 431,596 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 28% | |
| 40-49 | 28% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Iglo audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 44.7% |
| Portugal | 5.9% |
| Poland | 5.8% |
Geography
Where the Iglo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.48× | |
| 02 | Bremen | ~5K | 1.47× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.34× | |
| 04 | Niedersachsen | ~50K | 1.24× | |
| 05 | Schleswig-Holstein | ~20K | 1.18× | |
| 06 | Hessen | ~30K | 1.04× | |
| 07 | Bayern | ~70K | 0.99× | |
| 08 | Rheinland-Pfalz | ~20K | 0.95× | |
| 09 | Baden-Württemberg | ~50K | 0.88× | |
| 10 | Berlin | ~20K | 0.88× | |
| 11 | Saarland | ~5K | 0.86× | |
| 12 | Sachsen-Anhalt | ~9K | 0.81× | |
| 13 | Thüringen | ~8K | 0.77× | |
| 14 | Sachsen | ~20K | 0.75× | |
| 15 | Brandenburg | ~10K | 0.74× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Iglo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 5.30× | ||
| 02 | FRITZ!Box | Technology & Electronics | 5.08× | ||
| 03 | Postbank | Business & Career | 4.74× | ||
| 04 | Dairy | Food & Beverages | 4.10× | ||
| 05 | E.ON | Home & Garden | 3.88× | ||
| 06 | Fielmann | Health | 3.67× | ||
| 07 | Lieferando.de | Food & Beverages | 3.03× | ||
| 08 | Sparkasse | Business & Career | 2.95× | ||
| 09 | Deutsche Bank | Business & Career | 2.89× | ||
| 10 | Immowelt | Home & Garden | 2.72× | ||
| 11 | Vodafone | Technology & Electronics | 2.46× | ||
| 12 | REWE | Shopping | 2.33× | ||
| 13 | Netto Marken-Discount | Shopping | 2.25× | ||
| 14 | Deichmann | Shopping | 2.06× | ||
| 15 | McDonald's | Food & Beverages | 2.03× | ||
| 16 | Edeka | Shopping | 1.96× | ||
| 17 | ImmoScout24 | Home & Garden | 1.96× | ||
| 18 | Deutsche Bahn | Cars & Mobility | 1.92× | ||
| 19 | EBay | Shopping | 1.88× | ||
| 20 | Aldi | Shopping | 1.78× |
Personality of the Iglo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.12× | |
| Need for Security | CONSERVATISM | 1.12× | |
| Community Orientation | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.30× | |
| Mindfulness | BALANCE | 0.38× | |
| Risk Appetite | THRILL | 0.38× |
Frequently asked questions
Who is Iglo's target market in Germany?
Iglo's target market in Germany covers an estimated 431,596 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iglo customers?
58.0% of the Iglo audience are female, 42.0% are male, with an average age of 40.9 years.
Which brands do Iglo fans like most?
Iglo fans show strongest brand affinity for FRITZ!Box (5.08×), Postbank (4.74×), and Esso (5.3×) over the country average.
Where do Iglo fans live in Germany?
Iglo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Iglo fans also like?
Beyond Iglo itself, the audience over-indexes on Postbank (4.74×), Esso (5.3×), Lieferando.de (3.03×), and Fielmann (3.67×) compared to the Germany average.
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See Iglo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iglo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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