Iglo Audience in Germany
Iglo has an estimated audience of 429,978 people in Germany. 58.0% are female, 42.0% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Postbank, FRITZ!Box, Lieferando.de, Esso, Fielmann.
The average Iglo fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Postbank, FRITZ!Box, Lieferando.de, with strongest over-indexing on Postbank (4.74× the country average). Demographically, the Iglo audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Frozen foods
Demographics of Iglo fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.9 |
| Estimated audience size | 429,978 |
Audience persona
The typical Iglo fan in Germany is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Postbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,349 | 1.42× |
| Bayern | 70,980 | 1.03× |
| Baden-Württemberg | 53,340 | 0.91× |
| Niedersachsen | 50,044 | 1.2× |
| Hessen | 35,513 | 1.08× |
| Rheinland-Pfalz | 21,051 | 0.98× |
| Schleswig-Holstein | 17,867 | 1.16× |
| Berlin | 17,814 | 0.93× |
| Hamburg | 14,857 | 1.53× |
| Sachsen | 14,412 | 0.68× |
| Brandenburg | 9,023 | 0.68× |
| Sachsen-Anhalt | 8,193 | 0.74× |
| Thüringen | 7,098 | 0.65× |
| Bremen | 5,991 | 1.63× |
| Mecklenburg-Vorpommern | 5,191 | 0.63× |
| Saarland | 4,063 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postbank | 4.74× | Business & Career |
| FRITZ!Box | 5.08× | Technology & Electronics |
| Lieferando.de | 3.03× | Food & Beverages |
| Esso | 5.3× | Cars & Mobility |
| Fielmann | 3.67× | Health |
| REWE | 2.33× | Shopping |
| Sparkasse | 2.95× | Business & Career |
| Netto Marken-Discount | 2.25× | Shopping |
| Vodafone | 2.46× | Technology & Electronics |
| Immowelt | 2.72× | Home & Garden |
| Edeka | 1.96× | Shopping |
| EBay | 1.88× | Shopping |
| Deutsche Bahn | 1.92× | Cars & Mobility |
| Aral AG | 2.02× | Cars & Mobility |
| Aldi | 1.78× | Shopping |
| Deutsche Bank | 2.89× | Business & Career |
| Deichmann | 2.06× | Shopping |
| ImmoScout24 | 1.96× | Home & Garden |
| Dairy | 4.1× | Food & Beverages |
| E.ON | 3.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.37 |
| Pet Ownership | JOY | 1.37 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Price Sensitivity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.6% |
| Portugal | 6.1% |
| Austria | 5.9% |
See Iglo audiences in other countries
More Frozen foods audiences in Germany
- Coppenrath & Wiese (144,065)
- McCain Foods (25,712)
- Hot Pockets (17,018)
- Stouffer's (12,900)
- Original Wagner (4,872)
Frequently asked questions
How many fans does Iglo have in Germany?
Iglo has an estimated audience of 429,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iglo fans?
58.0% of Iglo fans are female, 42.0% are male, with an average age of 40.9 years.
Which brands do Iglo fans like most?
Iglo fans show strongest brand affinity for Postbank (4.74×), FRITZ!Box (5.08×), and Lieferando.de (3.03×) over the country average.
Where do Iglo fans live in Germany?
Iglo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,349), Bayern (reach 70,980), and Baden-Württemberg (reach 53,340). These three regions account for the largest share of the active audience.
What other brands do Iglo fans also like?
Beyond Iglo itself, the audience over-indexes on FRITZ!Box (5.08×), Lieferando.de (3.03×), Esso (5.3×), and Fielmann (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iglo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.