Rascasse Audience Intelligence

E.ON Target Market in Germany

A data profile of the people who buy, follow and care about E.ON in Germany — modelled from more than twelve digital signal sources. E.ON has an estimated audience of 3,623,561 people in Germany.

#1among Energy in Germany#197among Brand in Germany#134in Home & Garden

The average E.ON fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Eprimo, Netto Marken-Discount, Solar power, with strongest over-indexing on Eprimo (18.69× the country average).

Demographically, the E.ON audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical E.ON fan in Germany is more male, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Eprimo.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E.ON profile in Germany.

Audience size
3.6M
in Germany
Gender
41.3%♀
58.7% male
Age
45.0
average years
Country rank
#1674
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of E.ON

41.3% are female, 58.7% are male, average age 45.0.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for E.ON audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age45.0
Estimated audience size3,623,561
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the E.ON audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4928%
50+30%
Fig. 04

Worldwide distribution

28.1%

of the worldwide E.ON audience comes from Germany.

Worldwide audience distribution share by country for E.ON
CountryShare
Germany28.1%
United Kingdom11.4%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E.ON audience in Germany is strongest.

Fig. 05

Top regions by affinity

E.ON customers by region in Germany
#RegionReachAffinity×
01Brandenburg~200K1.49×
02Mecklenburg-Vorpommern~100K1.49×
03Nordrhein-Westfalen~1M1.46×
04Schleswig-Holstein~200K1.41×
05Rheinland-Pfalz~200K1.40×
06Niedersachsen~500K1.35×
07Bayern~700K1.26×
08Sachsen-Anhalt~90K0.99×
09Hessen~200K0.88×
10Hamburg~70K0.86×
11Thüringen~70K0.81×
12Berlin~100K0.62×
13Saarland~30K0.58×
14Baden-Württemberg~300K0.52×
15Bremen~10K0.47×
16Sachsen~80K0.44×
Fig. 06

Affinity by region

Affinity by region — E.ON, Germany
0.44×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E.ON audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E.ON audience
#·InterestCategoryAffinity×
01WestenergieHome & Garden26.44×
02EprimoHome & Garden18.69×
03AvaconHome & Garden13.83×
04Stock market indexBusiness & Career5.59×
05Household goodsHome & Garden4.65×
06Solar panelHome & Garden4.11×
07Solar powerHome & Garden3.56×
08Photovoltaic systemHome & Garden3.33×
09FRITZ!BoxTechnology & Electronics2.91×
10PhotovoltaicsHome & Garden2.81×
11Deutsche BankBusiness & Career2.55×
12CHECK24Business & Career2.40×
13Efficient energy useTechnology & Electronics2.40×
14Netto Marken-DiscountShopping2.25×
15CommerzbankBusiness & Career2.15×
16PostbankBusiness & Career2.09×
17BauhausShopping1.95×
18WikipediaInternet & Social Media1.70×
19North Rhine-WestphaliaTravel & Leisure1.68×
20HornbachShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E.ON audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E.ON audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
Convenience OrientationPREMIUM1.35×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E.ON audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is E.ON's target market in Germany?

E.ON's target market in Germany covers an estimated 3,623,561 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of E.ON customers?

41.3% of the E.ON audience are female, 58.7% are male, with an average age of 45.0 years.

03

Which brands do E.ON fans like most?

E.ON fans show strongest brand affinity for Eprimo (18.69×), Netto Marken-Discount (2.25×), and Solar power (3.56×) over the country average.

04

Where do E.ON fans live in Germany?

E.ON fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Niedersachsen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do E.ON fans also like?

Beyond E.ON itself, the audience over-indexes on Netto Marken-Discount (2.25×), Solar power (3.56×), FRITZ!Box (2.91×), and Solar panel (4.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in Germany

See E.ON audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for E.ON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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