RheinEnergie Audience in Germany
RheinEnergie has an estimated audience of 651,659 people in Germany. 46.8% are female, 53.2% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Efficient energy use, Sustainable energy, Renewable energy, Solar power, Photovoltaics.
The average RheinEnergie fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Efficient energy use, Sustainable energy, Renewable energy, with strongest over-indexing on Efficient energy use (19.02× the country average). Demographically, the RheinEnergie audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of RheinEnergie fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 40.3 |
| Estimated audience size | 651,659 |
Audience persona
The typical RheinEnergie fan in Germany is balanced, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 488,744 | 9.15× |
| Niedersachsen | 43,403 | 0.69× |
| Bayern | 37,367 | 0.36× |
| Baden-Württemberg | 33,171 | 0.37× |
| Hessen | 31,702 | 0.64× |
| Rheinland-Pfalz | 24,410 | 0.75× |
| Berlin | 14,100 | 0.48× |
| Sachsen | 13,284 | 0.42× |
| Schleswig-Holstein | 10,677 | 0.46× |
| Thüringen | 8,280 | 0.5× |
| Brandenburg | 7,473 | 0.37× |
| Hamburg | 7,265 | 0.49× |
| Sachsen-Anhalt | 7,031 | 0.42× |
| Saarland | 3,037 | 0.38× |
| Mecklenburg-Vorpommern | 2,314 | 0.19× |
| Bremen | 1,969 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Efficient energy use | 19.02× | Technology & Electronics |
| Sustainable energy | 13.07× | Home & Garden |
| Renewable energy | 9.49× | Business & Career |
| Solar power | 6.44× | Home & Garden |
| Photovoltaics | 6.64× | Home & Garden |
| Photovoltaic system | 6.94× | Home & Garden |
| Energy conservation | 11.15× | Home & Garden |
| Tagesschau | 2× | Movies & TV |
| Ariana Grande | 4.64× | Music & Radio |
| Ethical consumerism | 3.97× | Shopping |
| Transfermarkt | 2.27× | Sports |
| Tesla Powerwall | 17.37× | Home & Garden |
| Energy | 2.24× | Home & Garden |
| Payback | 3.39× | Shopping |
| Homeowner association | 11.15× | Business & Career |
| Spiegel Online | 1.62× | News |
| Fair trade | 2.94× | Business & Career |
| Rossmann | 1.72× | Shopping |
| Solar energy | 2.2× | Home & Garden |
| Solar cell | 3.49× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.19 |
| DIY Mentality | THRILL | 1.53 |
| Indulgence | JOY | 1.36 |
| Sports Activity | POWER | 1.23 |
| Career Orientation | POWER | 1.22 |
| LGBTQ+ Identity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.8% |
| China | 0.5% |
| United Kingdom | 0.2% |
See RheinEnergie audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does RheinEnergie have in Germany?
RheinEnergie has an estimated audience of 651,659 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of RheinEnergie fans?
46.8% of RheinEnergie fans are female, 53.2% are male, with an average age of 40.3 years.
Which brands do RheinEnergie fans like most?
RheinEnergie fans show strongest brand affinity for Efficient energy use (19.02×), Sustainable energy (13.07×), and Renewable energy (9.49×) over the country average.
Where do RheinEnergie fans live in Germany?
RheinEnergie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 488,744), Niedersachsen (reach 43,403), and Bayern (reach 37,367). These three regions account for the largest share of the active audience.
What other brands do RheinEnergie fans also like?
Beyond RheinEnergie itself, the audience over-indexes on Sustainable energy (13.07×), Renewable energy (9.49×), Solar power (6.44×), and Photovoltaics (6.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RheinEnergie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.