Rascasse Audience Intelligence

RheinEnergie Target Market in Germany

A data profile of the people who buy, follow and care about RheinEnergie in Germany — modelled from more than twelve digital signal sources. RheinEnergie has an estimated audience of 680,833 people in Germany.

#6among Energy in Germany#1183among Brand in Germany#550in Home & Garden

The average RheinEnergie fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Efficient energy use, Sustainable energy, Renewable energy, with strongest over-indexing on Efficient energy use (24.69× the country average).

Demographically, the RheinEnergie audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical RheinEnergie fan in Germany is balanced, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RheinEnergie profile in Germany.

Audience size
681K
in Germany
Gender
46.2%♀
53.8% male
Age
40.4
average years
Country rank
#9053
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of RheinEnergie

46.2% are female, 53.8% are male, average age 40.4.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for RheinEnergie audience in Germany
MetricValue
Female46.2%
Male53.8%
Average age40.4
Estimated audience size680,833
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the RheinEnergie audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

96.8%

of the worldwide RheinEnergie audience comes from Germany.

Worldwide audience distribution share by country for RheinEnergie
CountryShare
Germany96.8%
China0.5%
Spain0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RheinEnergie audience in Germany is strongest.

Fig. 05

Top regions by affinity

RheinEnergie customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K8.69×
02Rheinland-Pfalz~30K0.81×
03Niedersachsen~40K0.70×
04Hessen~30K0.68×
05Thüringen~10K0.61×
06Saarland~5K0.61×
07Bremen~3K0.60×
08Hamburg~8K0.54×
09Sachsen-Anhalt~9K0.53×
10Schleswig-Holstein~10K0.51×
11Berlin~10K0.50×
12Brandenburg~10K0.49×
13Mecklenburg-Vorpommern~6K0.49×
14Sachsen~20K0.48×
15Baden-Württemberg~40K0.40×
16Bayern~40K0.38×
Fig. 06

Affinity by region

Affinity by region — RheinEnergie, Germany
0.38×1.00×8.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RheinEnergie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RheinEnergie audience
#·InterestCategoryAffinity×
01Efficient energy useTechnology & Electronics24.69×
02Tesla PowerwallHome & Garden17.46×
03Homeowner associationBusiness & Career14.75×
04Energy conservationHome & Garden14.08×
05Sustainable energyHome & Garden11.24×
06Renewable energyBusiness & Career9.58×
07Plastic recyclingPolitics & Society7.76×
08PhotovoltaicsHome & Garden7.16×
09Photovoltaic systemHome & Garden7.15×
10Solar cellHome & Garden6.68×
11Solar powerHome & Garden6.48×
12Ethical consumerismShopping3.91×
13Bedroom furnitureHome & Garden3.24×
14Solar energyHome & Garden3.02×
15EnergyHome & Garden2.86×
16PaybackShopping2.81×
17Fair tradeBusiness & Career2.76×
18CommerzbankBusiness & Career1.64×
19TagesschauMovies & TV1.56×
20PoliticsPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RheinEnergie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RheinEnergie audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.63×
Need for SecurityCONSERVATISM1.52×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RheinEnergie audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
Sports ActivityPOWER0.94×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is RheinEnergie's target market in Germany?

RheinEnergie's target market in Germany covers an estimated 680,833 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of RheinEnergie customers?

46.2% of the RheinEnergie audience are female, 53.8% are male, with an average age of 40.4 years.

03

Which brands do RheinEnergie fans like most?

RheinEnergie fans show strongest brand affinity for Efficient energy use (24.69×), Sustainable energy (11.24×), and Renewable energy (9.58×) over the country average.

04

Where do RheinEnergie fans live in Germany?

RheinEnergie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Niedersachsen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do RheinEnergie fans also like?

Beyond RheinEnergie itself, the audience over-indexes on Sustainable energy (11.24×), Renewable energy (9.58×), Photovoltaics (7.16×), and Solar power (6.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in Germany

See RheinEnergie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for RheinEnergie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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