Rascasse Audience Intelligence

Plastic recycling Audience in Germany

A data profile of the people who buy, follow and care about Plastic recycling in Germany — modelled from more than twelve digital signal sources. Plastic recycling has an estimated audience of 1,222,656 people in Germany.

#2753among Topic in Germany#219in Politics & Society

The average Plastic recycling fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable energy, Efficient energy use, Ethical consumerism, with strongest over-indexing on Sustainable energy (15.11× the country average).

Demographically, the Plastic recycling audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plastic recycling fan in Germany is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plastic recycling profile in Germany.

Audience size
1.2M
in Germany
Gender
68.2%♀
31.8% male
Age
33.4
average years
Country rank
#5411
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plastic recycling fans

68.2% are female, 31.8% are male, average age 33.4.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Plastic recycling audience in Germany
MetricValue
Female68.2%
Male31.8%
Average age33.4
Estimated audience size1,222,656
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Plastic recycling audience in Germany
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Plastic recycling audience comes from Germany.

Worldwide audience distribution share by country for Plastic recycling
CountryShare
United States16.6%
United Kingdom8.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plastic recycling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plastic recycling fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K2.71×
02Nordrhein-Westfalen~300K1.12×
03Bremen~10K1.09×
04Hessen~100K1.08×
05Baden-Württemberg~200K0.99×
06Saarland~10K0.98×
07Rheinland-Pfalz~60K0.97×
08Hamburg~30K0.95×
09Bayern~200K0.94×
10Berlin~50K0.91×
11Thüringen~30K0.90×
12Mecklenburg-Vorpommern~20K0.90×
13Niedersachsen~100K0.89×
14Sachsen-Anhalt~30K0.89×
15Brandenburg~30K0.87×
16Sachsen~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Plastic recycling, Germany
0.83×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plastic recycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plastic recycling audience
#·InterestCategoryAffinity×
01Sustainable Development GoalsPolitics & Society17.97×
02Raw materialBusiness & Career16.77×
03PollutionHealth15.94×
04Sustainable energyHome & Garden15.11×
05Plastic pollutionPolitics & Society13.85×
06Energy conservationHome & Garden13.41×
07Efficient energy useTechnology & Electronics13.27×
08EnvironmentalistPolitics & Society12.22×
09Vegan organic gardeningHome & Garden12.11×
10LandfillHome & Garden10.98×
11Ethical consumerismShopping9.99×
12Greta ThunbergPolitics & Society8.76×
13Sustainable designBusiness & Career7.81×
14Zero wasteHome & Garden6.52×
15Sustainable clothingFashion & Accessoires6.46×
16Vegetarian cuisineFood & Beverages6.35×
17Sustainable livingHome & Garden5.96×
18BalkonkraftwerkHome & Garden5.38×
19Natural foodsFood & Beverages5.30×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plastic recycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plastic recycling audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.73×
ExtroversionTHRILL2.33×
Design AffinityPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plastic recycling audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
SpiritualityBALANCE0.78×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plastic recycling have in Germany?

Plastic recycling has an estimated audience of 1,222,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plastic recycling fans?

68.2% of Plastic recycling fans are female, 31.8% are male, with an average age of 33.4 years.

03

Which brands do Plastic recycling fans like most?

Plastic recycling fans show strongest brand affinity for Sustainable energy (15.11×), Efficient energy use (13.27×), and Ethical consumerism (9.99×) over the country average.

04

Where do Plastic recycling fans live in Germany?

Plastic recycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plastic recycling fans also like?

Beyond Plastic recycling itself, the audience over-indexes on Efficient energy use (13.27×), Ethical consumerism (9.99×), Vegetarian cuisine (6.35×), and Pollution (15.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Plastic recycling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plastic recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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