Plastic recycling Audience in Germany
Plastic recycling has an estimated audience of 1,222,656 people in Germany. 68.2% are female, 31.8% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable energy, Efficient energy use, Ethical consumerism, Vegetarian cuisine, Pollution.
The average Plastic recycling fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable energy, Efficient energy use, Ethical consumerism, with strongest over-indexing on Sustainable energy (15.11× the country average). Demographically, the Plastic recycling audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Plastic recycling fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 33.4 |
| Estimated audience size | 1,222,656 |
Audience persona
The typical Plastic recycling fan in Germany is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 325,125 | 1.22× |
| Bayern | 171,549 | 0.87× |
| Baden-Württemberg | 155,521 | 0.93× |
| Schleswig-Holstein | 151,002 | 3.44× |
| Hessen | 108,249 | 1.16× |
| Niedersachsen | 89,619 | 0.75× |
| Rheinland-Pfalz | 61,677 | 1.01× |
| Berlin | 46,213 | 0.85× |
| Sachsen | 39,031 | 0.65× |
| Hamburg | 26,334 | 0.95× |
| Thüringen | 19,444 | 0.62× |
| Brandenburg | 19,313 | 0.51× |
| Sachsen-Anhalt | 15,628 | 0.49× |
| Bremen | 12,850 | 1.23× |
| Mecklenburg-Vorpommern | 12,027 | 0.52× |
| Saarland | 11,956 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 15.11× | Home & Garden |
| Efficient energy use | 13.27× | Technology & Electronics |
| Ethical consumerism | 9.99× | Shopping |
| Vegetarian cuisine | 6.35× | Food & Beverages |
| Pollution | 15.94× | Health |
| Sustainable Development Goals | 17.97× | Politics & Society |
| Vegan organic gardening | 12.11× | Home & Garden |
| Raw material | 16.77× | Business & Career |
| Energy conservation | 13.41× | Home & Garden |
| Greta Thunberg | 8.76× | Politics & Society |
| Sustainable living | 5.96× | Home & Garden |
| Plastic pollution | 13.85× | Politics & Society |
| Balkonkraftwerk | 5.38× | Home & Garden |
| Environmentalist | 12.22× | Politics & Society |
| Zero waste | 6.52× | Home & Garden |
| Landfill | 10.98× | Home & Garden |
| Sustainable design | 7.81× | Business & Career |
| Sustainable clothing | 6.46× | Fashion & Accessoires |
| Natural foods | 5.3× | Food & Beverages |
| Sports | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.58 |
| Sustainability | BALANCE | 3.42 |
| Design Affinity | PREMIUM | 1.81 |
| Sports Activity | POWER | 1.72 |
| Indulgence | JOY | 1.64 |
| Pet Ownership | JOY | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| United Kingdom | 8.0% |
| Germany | 6.7% |
See Plastic recycling audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plastic recycling have in Germany?
Plastic recycling has an estimated audience of 1,222,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plastic recycling fans?
68.2% of Plastic recycling fans are female, 31.8% are male, with an average age of 33.4 years.
Which brands do Plastic recycling fans like most?
Plastic recycling fans show strongest brand affinity for Sustainable energy (15.11×), Efficient energy use (13.27×), and Ethical consumerism (9.99×) over the country average.
Where do Plastic recycling fans live in Germany?
Plastic recycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 325,125), Bayern (reach 171,549), and Baden-Württemberg (reach 155,521). These three regions account for the largest share of the active audience.
What other brands do Plastic recycling fans also like?
Beyond Plastic recycling itself, the audience over-indexes on Efficient energy use (13.27×), Ethical consumerism (9.99×), Vegetarian cuisine (6.35×), and Pollution (15.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plastic recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.