Sustainable Development Goals Audience in Germany
Sustainable Development Goals has an estimated audience of 985,753 people in Germany. 62.6% are female, 37.4% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sustainable energy, Renewable energy, Ethical consumerism, Reuse, Fair trade.
The average Sustainable Development Goals fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sustainable energy, Renewable energy, Ethical consumerism, with strongest over-indexing on Sustainable energy (16.97× the country average). Demographically, the Sustainable Development Goals audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sustainable Development Goals fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 34.4 |
| Estimated audience size | 985,753 |
Audience persona
The typical Sustainable Development Goals fan in Germany is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 255,853 | 1.19× |
| Baden-Württemberg | 173,365 | 1.29× |
| Bayern | 153,993 | 0.97× |
| Niedersachsen | 103,779 | 1.08× |
| Hessen | 90,125 | 1.2× |
| Berlin | 68,283 | 1.55× |
| Rheinland-Pfalz | 48,163 | 0.98× |
| Sachsen | 38,336 | 0.79× |
| Schleswig-Holstein | 37,294 | 1.05× |
| Hamburg | 32,640 | 1.47× |
| Brandenburg | 20,470 | 0.67× |
| Sachsen-Anhalt | 13,681 | 0.54× |
| Thüringen | 13,166 | 0.52× |
| Saarland | 11,023 | 0.91× |
| Bremen | 10,818 | 1.28× |
| Mecklenburg-Vorpommern | 9,594 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 16.97× | Home & Garden |
| Renewable energy | 12.22× | Business & Career |
| Ethical consumerism | 8.38× | Shopping |
| Reuse | 12.62× | Home & Garden |
| Fair trade | 6.27× | Business & Career |
| Drop shipping | 4.64× | Shopping |
| Plastic pollution | 13.81× | Politics & Society |
| Rossmann | 3.32× | Shopping |
| Love Actually | 8.92× | Movies & TV |
| Payback | 5.38× | Shopping |
| Real property | 5.39× | Home & Garden |
| Natural foods | 4.55× | Food & Beverages |
| Western Union | 4.21× | Business & Career |
| Air pollution | 6.7× | Health |
| Spiegel Online | 2.08× | News |
| Small Business Administration | 8.82× | Business & Career |
| Sustainable consumption | 7.94× | Food & Beverages |
| Transgenderism | 8.11× | Politics & Society |
| Telegram | 3.82× | Internet & Social Media |
| Pets | 1.68× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 5.58 |
| LGBTQ+ Identity | OPEN | 4.25 |
| Indulgence | JOY | 1.83 |
| Pet Ownership | JOY | 1.57 |
| DIY Mentality | THRILL | 1.47 |
| Early Adopter Mentality | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.1% |
| United States | 9.1% |
| Brazil | 9.1% |
See Sustainable Development Goals audiences in other countries
- Sustainable Development Goals — United States
- Sustainable Development Goals — United Kingdom
- Sustainable Development Goals — France
- Sustainable Development Goals — Italy
- Sustainable Development Goals — Spain
- Sustainable Development Goals — Brazil
- Sustainable Development Goals — Japan
- Sustainable Development Goals — South Korea
- Sustainable Development Goals — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sustainable Development Goals have in Germany?
Sustainable Development Goals has an estimated audience of 985,753 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sustainable Development Goals fans?
62.6% of Sustainable Development Goals fans are female, 37.4% are male, with an average age of 34.4 years.
Which brands do Sustainable Development Goals fans like most?
Sustainable Development Goals fans show strongest brand affinity for Sustainable energy (16.97×), Renewable energy (12.22×), and Ethical consumerism (8.38×) over the country average.
Where do Sustainable Development Goals fans live in Germany?
Sustainable Development Goals fans in Germany are most concentrated in Nordrhein-Westfalen (reach 255,853), Baden-Württemberg (reach 173,365), and Bayern (reach 153,993). These three regions account for the largest share of the active audience.
What other brands do Sustainable Development Goals fans also like?
Beyond Sustainable Development Goals itself, the audience over-indexes on Renewable energy (12.22×), Ethical consumerism (8.38×), Reuse (12.62×), and Fair trade (6.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable Development Goals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.