Rascasse Audience Intelligence

Sustainable Development Goals Audience in Germany

A data profile of the people who buy, follow and care about Sustainable Development Goals in Germany — modelled from more than twelve digital signal sources. Sustainable Development Goals has an estimated audience of 985,753 people in Germany.

#3189among Topic in Germany#292in Politics & Society

The average Sustainable Development Goals fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Sustainable energy, Renewable energy, Love Actually, with strongest over-indexing on Sustainable energy (16.24× the country average).

Demographically, the Sustainable Development Goals audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sustainable Development Goals fan in Germany is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable Development Goals profile in Germany.

Audience size
986K
in Germany
Gender
62.6%♀
37.4% male
Age
34.4
average years
Country rank
#6626
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable Development Goals fans

62.6% are female, 37.4% are male, average age 34.4.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Sustainable Development Goals audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age34.4
Estimated audience size985,753
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Sustainable Development Goals audience in Germany
Age bracketShare%
16-1929%
20-2926%
30-3919%
40-4915%
50+12%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Sustainable Development Goals audience comes from Germany.

Worldwide audience distribution share by country for Sustainable Development Goals
CountryShare
Germany9.1%
United States9.1%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable Development Goals audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable Development Goals fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.42×
02Hamburg~30K1.37×
03Baden-Württemberg~200K1.27×
04Bremen~10K1.21×
05Nordrhein-Westfalen~300K1.17×
06Hessen~90K1.16×
07Niedersachsen~100K1.05×
08Schleswig-Holstein~40K1.04×
09Bayern~200K1.00×
10Rheinland-Pfalz~50K0.99×
11Saarland~10K0.98×
12Sachsen~40K0.84×
13Brandenburg~20K0.77×
14Sachsen-Anhalt~20K0.71×
15Mecklenburg-Vorpommern~10K0.71×
16Thüringen~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Sustainable Development Goals, Germany
0.70×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable Development Goals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable Development Goals audience
#·InterestCategoryAffinity×
01Plastic recyclingPolitics & Society17.97×
02Wales national football teamSports17.71×
03Love ActuallyMovies & TV16.53×
04Sustainable energyHome & Garden16.24×
05Same-sex marriageKids & Family15.32×
06Plastic pollutionPolitics & Society14.11×
07Renewable energyBusiness & Career13.93×
08Earth DayPolitics & Society13.31×
09Ramadan (calendar month)Politics & Society11.71×
10Environmental protectionPolitics & Society10.67×
11ReuseHome & Garden9.70×
12Sustainable productsPolitics & Society9.49×
13Air pollutionHealth8.91×
14TelegramInternet & Social Media8.27×
15Ethical consumerismShopping8.05×
16Fair tradeBusiness & Career6.54×
17EcotourismBusiness & Career4.75×
18EnergyHome & Garden3.75×
19RossmannShopping2.84×
20TagesschauMovies & TV2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable Development Goals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable Development Goals audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.45×
IndulgenceJOY2.26×
Urban LifestyleOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable Development Goals audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.92×
TraditionCONSERVATISM0.94×
IndividualismJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable Development Goals have in Germany?

Sustainable Development Goals has an estimated audience of 985,753 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Sustainable Development Goals fans?

62.6% of Sustainable Development Goals fans are female, 37.4% are male, with an average age of 34.4 years.

03

Which brands do Sustainable Development Goals fans like most?

Sustainable Development Goals fans show strongest brand affinity for Sustainable energy (16.24×), Renewable energy (13.93×), and Love Actually (16.53×) over the country average.

04

Where do Sustainable Development Goals fans live in Germany?

Sustainable Development Goals fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable Development Goals fans also like?

Beyond Sustainable Development Goals itself, the audience over-indexes on Renewable energy (13.93×), Love Actually (16.53×), Plastic recycling (17.97×), and Telegram (8.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Sustainable Development Goals audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable Development Goals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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