Rascasse Audience Intelligence

Ramadan (calendar month) Audience in Germany

A data profile of the people who buy, follow and care about Ramadan (calendar month) in Germany — modelled from more than twelve digital signal sources. Ramadan (calendar month) has an estimated audience of 867,834 people in Germany.

#93among Event in Germany#331in Politics & Society

The average Ramadan (calendar month) fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Home Alone (franchise), Der Tagesspiegel, with strongest over-indexing on Telegram (25.61× the country average).

Demographically, the Ramadan (calendar month) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ramadan (calendar month) fan in Germany is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ramadan (calendar month) profile in Germany.

Audience size
868K
in Germany
Gender
55.9%♀
44.1% male
Age
39.0
average years
Country rank
#7367
Event in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ramadan (calendar month) fans

55.9% are female, 44.1% are male, average age 39.0.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Ramadan (calendar month) audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age39.0
Estimated audience size867,834
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Ramadan (calendar month) audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Ramadan (calendar month) audience comes from Germany.

Worldwide audience distribution share by country for Ramadan (calendar month)
CountryShare
Saudi Arabia12.1%
Malaysia8.3%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ramadan (calendar month) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ramadan (calendar month) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.43×
02Berlin~50K1.37×
03Hamburg~20K1.32×
04Nordrhein-Westfalen~200K1.29×
05Hessen~70K1.27×
06Baden-Württemberg~100K0.99×
07Niedersachsen~70K0.96×
08Saarland~9K0.95×
09Schleswig-Holstein~30K0.94×
10Rheinland-Pfalz~40K0.93×
11Bayern~100K0.91×
12Brandenburg~20K0.82×
13Sachsen~30K0.78×
14Thüringen~10K0.74×
15Sachsen-Anhalt~10K0.69×
16Mecklenburg-Vorpommern~9K0.64×
Fig. 06

Affinity by region

Affinity by region — Ramadan (calendar month), Germany
0.64×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ramadan (calendar month) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ramadan (calendar month) audience
#·InterestCategoryAffinity×
01Home Alone (franchise)Movies & TV36.93×
02Rosa ParksPolitics & Society36.84×
03Hungary national football teamSports35.56×
04Christmas musicMusic & Radio33.83×
05Christmas ornamentHome & Garden32.20×
06Gautama BuddhaPolitics & Society31.17×
07Santa ClausKids & Family30.43×
08Christmas lightsHome & Garden30.36×
09Christmas treeKids & Family27.61×
10TelegramInternet & Social Media25.61×
11Christmas decorationHome & Garden24.86×
12Love ActuallyMovies & TV24.68×
13TrelloInternet & Social Media24.30×
14Gay pridePolitics & Society21.48×
15Der TagesspiegelNews20.51×
16Angela MerkelPolitics & Society20.32×
17Christmas marketFood & Beverages19.96×
18Die WeltNews13.91×
19WhatsAppInternet & Social Media8.56×
20PinterestInternet & Social Media7.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ramadan (calendar month) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ramadan (calendar month) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.22×
SpiritualityBALANCE4.50×
Social Media UsageJOY4.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ramadan (calendar month) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
Design AffinityPREMIUM1.06×
IndividualismJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ramadan (calendar month) have in Germany?

Ramadan (calendar month) has an estimated audience of 867,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ramadan (calendar month) fans?

55.9% of Ramadan (calendar month) fans are female, 44.1% are male, with an average age of 39.0 years.

03

Which brands do Ramadan (calendar month) fans like most?

Ramadan (calendar month) fans show strongest brand affinity for Telegram (25.61×), Home Alone (franchise) (36.93×), and Der Tagesspiegel (20.51×) over the country average.

04

Where do Ramadan (calendar month) fans live in Germany?

Ramadan (calendar month) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ramadan (calendar month) fans also like?

Beyond Ramadan (calendar month) itself, the audience over-indexes on Home Alone (franchise) (36.93×), Der Tagesspiegel (20.51×), Santa Claus (30.43×), and Christmas tree (27.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Ramadan (calendar month) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ramadan (calendar month). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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