Ramadan (calendar month) Audience in Germany
Ramadan (calendar month) has an estimated audience of 772,098 people in Germany. 55.9% are female, 44.1% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Alone (franchise), Telegram, Santa Claus, Der Tagesspiegel, Christmas tree.
The average Ramadan (calendar month) fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Alone (franchise), Telegram, Santa Claus, with strongest over-indexing on Home Alone (franchise) (36.93× the country average). Demographically, the Ramadan (calendar month) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Event
Demographics of Ramadan (calendar month) fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 39.0 |
| Estimated audience size | 772,098 |
Audience persona
The typical Ramadan (calendar month) fan in Germany is more female, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Alone (franchise).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,563 | 1.28× |
| Bayern | 116,198 | 0.94× |
| Baden-Württemberg | 103,800 | 0.99× |
| Hessen | 78,221 | 1.33× |
| Niedersachsen | 70,894 | 0.95× |
| Berlin | 49,559 | 1.44× |
| Rheinland-Pfalz | 35,493 | 0.92× |
| Sachsen | 29,330 | 0.77× |
| Schleswig-Holstein | 25,123 | 0.91× |
| Hamburg | 24,081 | 1.38× |
| Brandenburg | 20,132 | 0.84× |
| Thüringen | 13,520 | 0.69× |
| Sachsen-Anhalt | 12,925 | 0.65× |
| Bremen | 9,244 | 1.4× |
| Mecklenburg-Vorpommern | 8,954 | 0.61× |
| Saarland | 8,783 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Alone (franchise) | 36.93× | Movies & TV |
| Telegram | 25.61× | Internet & Social Media |
| Santa Claus | 30.43× | Kids & Family |
| Der Tagesspiegel | 20.51× | News |
| Christmas tree | 27.61× | Kids & Family |
| Christmas decoration | 24.86× | Home & Garden |
| 8.56× | Internet & Social Media | |
| Christmas market | 19.96× | Food & Beverages |
| Hungary national football team | 35.56× | Sports |
| Christmas music | 33.83× | Music & Radio |
| Die Welt | 13.91× | News |
| Love Actually | 24.68× | Movies & TV |
| Rosa Parks | 36.84× | Politics & Society |
| Christmas ornament | 32.2× | Home & Garden |
| Spiegel Online | 7.33× | News |
| 7.65× | Internet & Social Media | |
| Angela Merkel | 20.32× | Politics & Society |
| 7.31× | Internet & Social Media | |
| Christmas lights | 30.36× | Home & Garden |
| Friedrich Merz | 12.01× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.31 |
| Convenience Orientation | PREMIUM | 1.41 |
| Indulgence | JOY | 1.4 |
| Price Sensitivity | PREMIUM | 1.4 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 12.9% |
| Malaysia | 8.9% |
| Germany | 7.1% |
See Ramadan (calendar month) audiences in other countries
- Ramadan (calendar month) — United States
- Ramadan (calendar month) — United Kingdom
- Ramadan (calendar month) — France
- Ramadan (calendar month) — Italy
- Ramadan (calendar month) — Spain
- Ramadan (calendar month) — Brazil
- Ramadan (calendar month) — Japan
- Ramadan (calendar month) — South Korea
- Ramadan (calendar month) — India
More Politics & Society audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Ramadan (calendar month) have in Germany?
Ramadan (calendar month) has an estimated audience of 772,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ramadan (calendar month) fans?
55.9% of Ramadan (calendar month) fans are female, 44.1% are male, with an average age of 39.0 years.
Which brands do Ramadan (calendar month) fans like most?
Ramadan (calendar month) fans show strongest brand affinity for Home Alone (franchise) (36.93×), Telegram (25.61×), and Santa Claus (30.43×) over the country average.
Where do Ramadan (calendar month) fans live in Germany?
Ramadan (calendar month) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,563), Bayern (reach 116,198), and Baden-Württemberg (reach 103,800). These three regions account for the largest share of the active audience.
What other brands do Ramadan (calendar month) fans also like?
Beyond Ramadan (calendar month) itself, the audience over-indexes on Telegram (25.61×), Santa Claus (30.43×), Der Tagesspiegel (20.51×), and Christmas tree (27.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ramadan (calendar month). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.