Die Welt Audience in Germany
A data profile of the people who buy, follow and care about Die Welt in Germany — modelled from more than twelve digital signal sources. Die Welt has an estimated audience of 5,917,769 people in Germany.
The average Die Welt fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FOCUS Online, News magazine, Let's Dance (German TV series), with strongest over-indexing on FOCUS Online (2.13× the country average).
Demographically, the Die Welt audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die Welt fan in Germany is balanced, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for FOCUS Online.
At a glance
The key figures that characterise the Die Welt profile in Germany.
Search interest · 12-month trend
Audience demographics of Die Welt
51.9% are female, 48.1% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.2 |
| Estimated audience size | 5,917,769 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Die Welt audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.1% |
| Austria | 5.4% |
| Switzerland | 2.9% |
Geography
Where the Die Welt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~400K | 1.35× | |
| 02 | Mecklenburg-Vorpommern | ~100K | 1.08× | |
| 03 | Thüringen | ~200K | 1.05× | |
| 04 | Baden-Württemberg | ~800K | 1.03× | |
| 05 | Sachsen-Anhalt | ~200K | 1.03× | |
| 06 | Bayern | ~1M | 1.02× | |
| 07 | Nordrhein-Westfalen | ~1.5M | 0.99× | |
| 08 | Rheinland-Pfalz | ~300K | 0.98× | |
| 09 | Hamburg | ~100K | 0.97× | |
| 10 | Berlin | ~300K | 0.96× | |
| 11 | Saarland | ~70K | 0.96× | |
| 12 | Niedersachsen | ~500K | 0.93× | |
| 13 | Brandenburg | ~200K | 0.93× | |
| 14 | Bremen | ~50K | 0.93× | |
| 15 | Hessen | ~400K | 0.92× | |
| 16 | Schleswig-Holstein | ~200K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Die Welt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diane Keaton | Movies & TV | 2.45× | ||
| 02 | FOCUS Online | News | 2.13× | ||
| 03 | Junge Freiheit | News | 2.12× | ||
| 04 | BUNTE.de | Internet & Social Media | 2.02× | ||
| 05 | GMX Mail | Internet & Social Media | 2.00× | ||
| 06 | Let's Dance (German TV series) | Movies & TV | 1.98× | ||
| 07 | Julia Klöckner | Politics & Society | 1.93× | ||
| 08 | B.Z. (newspaper) | News | 1.91× | ||
| 09 | Markus Lanz | Movies & TV | 1.90× | ||
| 10 | Der Tagesspiegel | News | 1.88× | ||
| 11 | Alles was zählt | Movies & TV | 1.87× | ||
| 12 | Roland Kaiser | Music & Radio | 1.75× | ||
| 13 | Ernsting's family | Shopping | 1.67× | ||
| 14 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.65× | ||
| 15 | News magazine | News | 1.63× | ||
| 16 | Storm of Love | Movies & TV | 1.63× | ||
| 17 | Bonprix | Shopping | 1.62× | ||
| 18 | Thomas Gottschalk | Movies & TV | 1.60× | ||
| 19 | Sport Bild | Sports | 1.60× | ||
| 20 | QVC | Movies & TV | 1.51× |
Personality of the Die Welt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.02× | |
| Family Orientation | CONSERVATISM | 1.00× | |
| Need for Security | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.67× | |
| Urban Lifestyle | OPEN | 0.69× | |
| Early Adopter Mentality | POWER | 0.69× |
Frequently asked questions
How many fans does Die Welt have in Germany?
Die Welt has an estimated audience of 5,917,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Welt fans?
51.9% of Die Welt fans are female, 48.1% are male, with an average age of 41.2 years.
Which brands do Die Welt fans like most?
Die Welt fans show strongest brand affinity for FOCUS Online (2.13×), News magazine (1.63×), and Let's Dance (German TV series) (1.98×) over the country average.
Where do Die Welt fans live in Germany?
Die Welt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Die Welt fans also like?
Beyond Die Welt itself, the audience over-indexes on News magazine (1.63×), Let's Dance (German TV series) (1.98×), Diane Keaton (2.45×), and GMX Mail (2×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (7,087,250)
- Focus (6,993,570)
- Der Tagesspiegel (6,888,128)
- Frankfurter Allgemeine Zeitung (3,940,792)
See Die Welt audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Welt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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