Die Welt Audience in Germany
Die Welt has an estimated audience of 5,972,492 people in Germany. 51.9% are female, 48.1% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, FOCUS Online, Let's Dance (German TV series), News magazine, Diane Keaton.
The average Die Welt fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, FOCUS Online, Let's Dance (German TV series), with strongest over-indexing on Gala (2.05× the country average). Demographically, the Die Welt audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Die Welt fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.2 |
| Estimated audience size | 5,972,492 |
Audience persona
The typical Die Welt fan in Germany is balanced, around 41.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,335,322 | 1.02× |
| Bayern | 1,011,475 | 1.05× |
| Baden-Württemberg | 864,816 | 1.06× |
| Niedersachsen | 539,045 | 0.93× |
| Hessen | 424,135 | 0.93× |
| Sachsen | 402,397 | 1.37× |
| Rheinland-Pfalz | 292,754 | 0.98× |
| Berlin | 273,094 | 1.02× |
| Schleswig-Holstein | 187,546 | 0.87× |
| Brandenburg | 170,400 | 0.92× |
| Thüringen | 156,888 | 1.03× |
| Sachsen-Anhalt | 150,330 | 0.97× |
| Hamburg | 132,692 | 0.98× |
| Mecklenburg-Vorpommern | 117,450 | 1.03× |
| Saarland | 66,373 | 0.9× |
| Bremen | 46,613 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.05× | News |
| FOCUS Online | 2.13× | News |
| Let's Dance (German TV series) | 1.98× | Movies & TV |
| News magazine | 1.63× | News |
| Diane Keaton | 2.45× | Movies & TV |
| Markus Lanz | 1.9× | Movies & TV |
| GMX Mail | 2× | Internet & Social Media |
| Der Tagesspiegel | 1.88× | News |
| Bonprix | 1.62× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.65× | Movies & TV |
| Roland Kaiser | 1.75× | Music & Radio |
| BUNTE.de | 2.02× | Internet & Social Media |
| Thomas Gottschalk | 1.6× | Movies & TV |
| Ernsting's family | 1.67× | Shopping |
| Sport Bild | 1.6× | Sports |
| QVC | 1.51× | Movies & TV |
| Friedrich Merz | 1.62× | Politics & Society |
| Storm of Love | 1.63× | Movies & TV |
| Iris Berben | 1.81× | Movies & TV |
| B.Z. (newspaper) | 1.91× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.93 |
| Indulgence | JOY | 1.1 |
| Need for Security | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Pet Ownership | JOY | 0.99 |
| Community Orientation | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.2% |
| Austria | 5.5% |
| Switzerland | 2.9% |
See Die Welt audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Frankfurter Allgemeine Zeitung (3,933,905)
Frequently asked questions
How many fans does Die Welt have in Germany?
Die Welt has an estimated audience of 5,972,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Welt fans?
51.9% of Die Welt fans are female, 48.1% are male, with an average age of 41.2 years.
Which brands do Die Welt fans like most?
Die Welt fans show strongest brand affinity for Gala (2.05×), FOCUS Online (2.13×), and Let's Dance (German TV series) (1.98×) over the country average.
Where do Die Welt fans live in Germany?
Die Welt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,335,322), Bayern (reach 1,011,475), and Baden-Württemberg (reach 864,816). These three regions account for the largest share of the active audience.
What other brands do Die Welt fans also like?
Beyond Die Welt itself, the audience over-indexes on FOCUS Online (2.13×), Let's Dance (German TV series) (1.98×), News magazine (1.63×), and Diane Keaton (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Welt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.