Rascasse Audience Intelligence

B.Z. (newspaper) Audience in Germany

Name: B.Z. (newspaper) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about B.Z. (newspaper) in Germany — modelled from more than twelve digital signal sources. B.Z. (newspaper) has an estimated audience of 3,879,007 people in Germany.

#7among Newspaper in Germany #56among Website / Newspaper / Magazine in Germany #21in News

The average B.Z. (newspaper) fan in Germany is 42.0 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Der Tagesspiegel, Berliner Zeitung, Berliner Morgenpost, with strongest over-indexing on Der Tagesspiegel (8.06× the country average).

Demographically, the B.Z. (newspaper) audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical B.Z. (newspaper) fan in Germany is more male, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Der Tagesspiegel.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the B.Z. (newspaper) profile in Germany.

Audience size

3.9M

in Germany

Gender

42.8%♀

57.2% male

Age

42.0

average years

Country rank

#1536

Website / Newspaper / Magazine in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Audience demographics of B.Z. (newspaper)

42.8% are female, 57.2% are male, average age 42.0.

Fig. 02

Gender split

42.8%

Female

57.2%

Male

Demographic split for B.Z. (newspaper) audience in Germany
Metric	Value
Female	42.8%
Male	57.2%
Average age	42.0
Estimated audience size	3,879,007

Fig. 03

Age distribution

Age distribution of the B.Z. (newspaper) audience in Germany
Age bracket	Share	%
16-19		8%
20-29		20%
30-39		26%
40-49		26%
50+		20%

Fig. 04

Worldwide distribution

59.0%

of the worldwide B.Z. (newspaper) audience comes from Germany.

Worldwide audience distribution share by country for B.Z. (newspaper)
Country	Share
Germany	59.0%
Japan	19.3%
Switzerland	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the B.Z. (newspaper) audience in Germany is strongest.

Fig. 05

Top regions by affinity

B.Z. (newspaper) fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~1.5M	9.63×
02	Brandenburg	~400K	3.62×
03	Mecklenburg-Vorpommern	~40K	0.55×
04	Sachsen-Anhalt	~40K	0.41×
05	Sachsen	~60K	0.31×
06	Thüringen	~30K	0.29×
07	Schleswig-Holstein	~30K	0.19×
08	Hamburg	~20K	0.19×
09	Hessen	~50K	0.16×
10	Baden-Württemberg	~80K	0.15×
11	Bremen	~5K	0.14×
12	Niedersachsen	~50K	0.12×
13	Saarland	~6K	0.12×
14	Nordrhein-Westfalen	~90K	0.11×
15	Bayern	~60K	0.10×
16	Rheinland-Pfalz	~20K	0.08×

Affinity by region — B.Z. (newspaper), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the B.Z. (newspaper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for B.Z. (newspaper) audience
#	Interest	Category	×
01	Berliner Zeitung	News	10.89×
02	The Castle (novel)	Book / Manga / Comic	10.52×
03	Mozambique	Travel & Leisure	8.38×
04	Der Tagesspiegel	News	8.06×
05	Berliner Morgenpost	News	7.07×
06	Eisbären Berlin	Sports	6.21×
07	Berlin S-Bahn	Travel & Leisure	5.80×
08	1. FC Union Berlin	Sports	5.76×
09	Potsdam	Travel & Leisure	5.45×
10	Stil in Berlin	Fashion & Accessoires	5.25×
11	Junge Freiheit	News	3.57×
12	Brandenburg	Travel & Leisure	3.50×
13	Online newspaper	News	2.90×
14	Markus Lanz	Movies & TV	2.30×
15	Hertha BSC	Sports	2.25×
16	Tabloid (newspaper format)	Literature	2.24×
17	Immobilien	Business & Career	2.13×
18	FOCUS Online	News	1.99×
19	Roland Kaiser	Music & Radio	1.96×
20	Gmail	Internet & Social Media	1.82×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the B.Z. (newspaper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by B.Z. (newspaper) audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	1.22×
Urban Lifestyle	OPEN	1.04×
DIY Mentality	THRILL	0.93×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by B.Z. (newspaper) audience · Rather not
Trait	Cluster	Score
Individualism	JOY	0.66×
Tradition	CONSERVATISM	0.67×
Healthy Lifestyle	BALANCE	0.70×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does B.Z. (newspaper) have in Germany?

B.Z. (newspaper) has an estimated audience of 3,879,007 people in Germany, concentrated in Berlin and Brandenburg.

What is the gender split and age of B.Z. (newspaper) fans?

42.8% of B.Z. (newspaper) fans are female, 57.2% are male, with an average age of 42.0 years.

Which brands do B.Z. (newspaper) fans like most?

B.Z. (newspaper) fans show strongest brand affinity for Der Tagesspiegel (8.06×), Berliner Zeitung (10.89×), and Berliner Morgenpost (7.07×) over the country average.

Where do B.Z. (newspaper) fans live in Germany?

B.Z. (newspaper) fans in Germany are most concentrated in Berlin (reach ~1.5M), Brandenburg (reach ~400K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do B.Z. (newspaper) fans also like?

Beyond B.Z. (newspaper) itself, the audience over-indexes on Berliner Zeitung (10.89×), Berliner Morgenpost (7.07×), Online newspaper (2.9×), and 1. FC Union Berlin (5.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

Bild (23,266,420)
Der Spiegel (7,087,250)
Focus (6,993,570)
Der Tagesspiegel (6,888,128)
Die Welt (5,917,769)

See B.Z. (newspaper) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for B.Z. (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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