B.Z. (newspaper) Audience in Germany
B.Z. (newspaper) has an estimated audience of 3,859,906 people in Germany. 42.8% are female, 57.2% are male, average age 42.0. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Der Tagesspiegel, Berliner Zeitung, Berliner Morgenpost, Online newspaper, 1. FC Union Berlin.
The average B.Z. (newspaper) fan in Germany is 42.0 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Der Tagesspiegel, Berliner Zeitung, Berliner Morgenpost, with strongest over-indexing on Der Tagesspiegel (8.06× the country average). Demographically, the B.Z. (newspaper) audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of B.Z. (newspaper) fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 42.0 |
| Estimated audience size | 3,859,906 |
Audience persona
The typical B.Z. (newspaper) fan in Germany is more male, around 42.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 1,685,641 | 9.77× |
| Brandenburg | 425,694 | 3.56× |
| Nordrhein-Westfalen | 96,068 | 0.11× |
| Baden-Württemberg | 80,954 | 0.15× |
| Bayern | 64,032 | 0.1× |
| Sachsen | 57,625 | 0.3× |
| Hessen | 51,281 | 0.17× |
| Niedersachsen | 45,348 | 0.12× |
| Mecklenburg-Vorpommern | 38,958 | 0.53× |
| Sachsen-Anhalt | 38,084 | 0.38× |
| Thüringen | 25,469 | 0.26× |
| Schleswig-Holstein | 24,241 | 0.17× |
| Hamburg | 16,451 | 0.19× |
| Rheinland-Pfalz | 13,005 | 0.07× |
| Bremen | 2,389 | 0.07× |
| Saarland | 1,693 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 8.06× | News |
| Berliner Zeitung | 10.89× | News |
| Berliner Morgenpost | 7.07× | News |
| Online newspaper | 2.9× | News |
| 1. FC Union Berlin | 5.76× | Sports |
| Gala | 1.86× | News |
| Rundfunk Berlin-Brandenburg | 5.45× | Movies & TV |
| FOCUS Online | 1.99× | News |
| Potsdam | 5.45× | Travel & Leisure |
| Eisbären Berlin | 6.21× | Sports |
| Gmail | 1.82× | Internet & Social Media |
| Berlin S-Bahn | 5.8× | Travel & Leisure |
| Brandenburg | 3.5× | Travel & Leisure |
| Mozambique | 8.38× | Travel & Leisure |
| Markus Lanz | 2.3× | Movies & TV |
| Stil in Berlin | 5.25× | Fashion & Accessoires |
| The Castle (novel) | 10.52× | |
| Immobilien | 2.13× | Business & Career |
| Roland Kaiser | 1.96× | Music & Radio |
| Hertha BSC | 2.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.14 |
| Patriotism | CONSERVATISM | 1.12 |
| Sustainability | BALANCE | 1.03 |
| Family Orientation | CONSERVATISM | 0.96 |
| Need for Security | CONSERVATISM | 0.85 |
| Price Sensitivity | PREMIUM | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.3% |
| Japan | 19.2% |
| Switzerland | 5.6% |
See B.Z. (newspaper) audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does B.Z. (newspaper) have in Germany?
B.Z. (newspaper) has an estimated audience of 3,859,906 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of B.Z. (newspaper) fans?
42.8% of B.Z. (newspaper) fans are female, 57.2% are male, with an average age of 42.0 years.
Which brands do B.Z. (newspaper) fans like most?
B.Z. (newspaper) fans show strongest brand affinity for Der Tagesspiegel (8.06×), Berliner Zeitung (10.89×), and Berliner Morgenpost (7.07×) over the country average.
Where do B.Z. (newspaper) fans live in Germany?
B.Z. (newspaper) fans in Germany are most concentrated in Berlin (reach 1,685,641), Brandenburg (reach 425,694), and Nordrhein-Westfalen (reach 96,068). These three regions account for the largest share of the active audience.
What other brands do B.Z. (newspaper) fans also like?
Beyond B.Z. (newspaper) itself, the audience over-indexes on Berliner Zeitung (10.89×), Berliner Morgenpost (7.07×), Online newspaper (2.9×), and 1. FC Union Berlin (5.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for B.Z. (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.