Eisbären Berlin Audience in Germany
Eisbären Berlin has an estimated audience of 1,035,401 people in Germany. 33.0% are female, 67.0% are male, average age 39.8. Top regions: Berlin, Brandenburg, Bayern. Top brand affinities: East Side Mall, NHL (video game series), HC Erlangen, Nürnberg Ice Tigers, Stanley Cup.
The average Eisbären Berlin fan in Germany is 39.8 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Bayern. Top brand affinities include East Side Mall, NHL (video game series), HC Erlangen, with strongest over-indexing on East Side Mall (39.98× the country average). Demographically, the Eisbären Berlin audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Eisbären Berlin fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 39.8 |
| Estimated audience size | 1,035,401 |
Audience persona
The typical Eisbären Berlin fan in Germany is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for East Side Mall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 220,336 | 4.76× |
| Brandenburg | 159,581 | 4.97× |
| Bayern | 48,982 | 0.29× |
| Nordrhein-Westfalen | 44,485 | 0.2× |
| Sachsen | 41,864 | 0.82× |
| Mecklenburg-Vorpommern | 29,824 | 1.51× |
| Sachsen-Anhalt | 27,653 | 1.03× |
| Niedersachsen | 27,453 | 0.27× |
| Baden-Württemberg | 25,379 | 0.18× |
| Hessen | 15,563 | 0.2× |
| Thüringen | 15,553 | 0.59× |
| Schleswig-Holstein | 9,687 | 0.26× |
| Rheinland-Pfalz | 6,736 | 0.13× |
| Hamburg | 6,238 | 0.27× |
| Bremen | 3,882 | 0.44× |
| Saarland | 1,051 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| East Side Mall | 39.98× | Shopping |
| NHL (video game series) | 55.57× | Games |
| HC Erlangen | 48.63× | Sports |
| Nürnberg Ice Tigers | 39.61× | Sports |
| Stanley Cup | 28.31× | Sports |
| Deutsche Eishockey Liga | 27.66× | Sports |
| Edmonton Oilers | 29.86× | Sports |
| Leon Draisaitl | 21.64× | Sports |
| FRISCH AUF! Göppingen | 38.91× | Sports |
| Duck hunting | 14.07× | Sports |
| SC DHfK Leipzig | 39.36× | Sports |
| Ice Hockey World Championships | 18.46× | Sports |
| Borussia Dortmund | 2.36× | Sports |
| Detroit Red Wings | 33.7× | Sports |
| Buffalo Bills | 20.16× | Sports |
| Carlos Alcaraz | 8.71× | Sports |
| Adler Mannheim | 20× | Sports |
| Minnesota Wild | 40.26× | Sports |
| Florida Panthers | 41.88× | Sports |
| Granit Xhaka | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.12 |
| Sports Activity | POWER | 1.05 |
| Extroversion | THRILL | 1.04 |
| Family Orientation | CONSERVATISM | 0.97 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.8% |
| United States | 3.2% |
| Canada | 1.0% |
See Eisbären Berlin audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
- Ice Hockey World Championships (767,679)
Frequently asked questions
How many fans does Eisbären Berlin have in Germany?
Eisbären Berlin has an estimated audience of 1,035,401 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Eisbären Berlin fans?
33.0% of Eisbären Berlin fans are female, 67.0% are male, with an average age of 39.8 years.
Which brands do Eisbären Berlin fans like most?
Eisbären Berlin fans show strongest brand affinity for East Side Mall (39.98×), NHL (video game series) (55.57×), and HC Erlangen (48.63×) over the country average.
Where do Eisbären Berlin fans live in Germany?
Eisbären Berlin fans in Germany are most concentrated in Berlin (reach 220,336), Brandenburg (reach 159,581), and Bayern (reach 48,982). These three regions account for the largest share of the active audience.
What other brands do Eisbären Berlin fans also like?
Beyond Eisbären Berlin itself, the audience over-indexes on NHL (video game series) (55.57×), HC Erlangen (48.63×), Nürnberg Ice Tigers (39.61×), and Stanley Cup (28.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eisbären Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.