Leon Draisaitl Audience in Germany
Leon Draisaitl has an estimated audience of 919,740 people in Germany. 31.6% are female, 68.4% are male, average age 34.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stanley Cup, Edmonton Oilers, Utah Mammoth, Eisbären Berlin, Krefeld Pinguine.
The average Leon Draisaitl fan in Germany is 34.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stanley Cup, Edmonton Oilers, Utah Mammoth, with strongest over-indexing on Stanley Cup (51.4× the country average). Demographically, the Leon Draisaitl audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Leon Draisaitl fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 34.7 |
| Estimated audience size | 919,740 |
Audience persona
The typical Leon Draisaitl fan in Germany is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Stanley Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 293,949 | 1.99× |
| Nordrhein-Westfalen | 246,688 | 1.23× |
| Baden-Württemberg | 157,701 | 1.26× |
| Niedersachsen | 97,704 | 1.09× |
| Hessen | 75,009 | 1.07× |
| Sachsen | 45,559 | 1.01× |
| Rheinland-Pfalz | 44,962 | 0.98× |
| Berlin | 37,714 | 0.92× |
| Schleswig-Holstein | 27,594 | 0.84× |
| Brandenburg | 26,874 | 0.94× |
| Hamburg | 18,937 | 0.91× |
| Thüringen | 14,790 | 0.63× |
| Sachsen-Anhalt | 14,671 | 0.62× |
| Mecklenburg-Vorpommern | 13,703 | 0.78× |
| Bremen | 8,216 | 1.04× |
| Saarland | 7,951 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stanley Cup | 51.4× | Sports |
| Edmonton Oilers | 39.86× | Sports |
| Utah Mammoth | 57.35× | Sports |
| Eisbären Berlin | 16.55× | Sports |
| Krefeld Pinguine | 24.29× | Sports |
| Buffalo Sabres | 55.96× | Sports |
| New Jersey Devils | 76.24× | Sports |
| Winnipeg Jets | 42.93× | Sports |
| San Jose Sharks | 43.27× | Sports |
| Rob Gronkowski | 56.9× | Sports |
| Borussia Dortmund | 2.12× | Sports |
| Boston Bruins | 41.15× | Sports |
| Colorado Avalanche | 39.05× | Sports |
| FC Bayern Munich | 2.32× | Sports |
| Vegas Golden Knights | 64.62× | Sports |
| 2. Bundesliga | 3.13× | Sports |
| Deutsche Eishockey Liga | 14.24× | Sports |
| Toronto Maple Leafs | 29.35× | Sports |
| IHF World Men's Handball Championship | 4.18× | Sports |
| Transfermarkt | 3.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Sports Activity | POWER | 1.19 |
| Spirituality | BALANCE | 1.17 |
| Convenience Orientation | PREMIUM | 1.13 |
| Urban Lifestyle | OPEN | 1.07 |
| Risk Appetite | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 37.0% |
| Germany | 33.0% |
| United States | 19.2% |
See Leon Draisaitl audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,158,678)
- Kölner Haie (872,857)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does Leon Draisaitl have in Germany?
Leon Draisaitl has an estimated audience of 919,740 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Leon Draisaitl fans?
31.6% of Leon Draisaitl fans are female, 68.4% are male, with an average age of 34.7 years.
Which brands do Leon Draisaitl fans like most?
Leon Draisaitl fans show strongest brand affinity for Stanley Cup (51.4×), Edmonton Oilers (39.86×), and Utah Mammoth (57.35×) over the country average.
Where do Leon Draisaitl fans live in Germany?
Leon Draisaitl fans in Germany are most concentrated in Bayern (reach 293,949), Nordrhein-Westfalen (reach 246,688), and Baden-Württemberg (reach 157,701). These three regions account for the largest share of the active audience.
What other brands do Leon Draisaitl fans also like?
Beyond Leon Draisaitl itself, the audience over-indexes on Edmonton Oilers (39.86×), Utah Mammoth (57.35×), Eisbären Berlin (16.55×), and Krefeld Pinguine (24.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leon Draisaitl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.