Adler Mannheim Audience in Germany
Adler Mannheim has an estimated audience of 517,301 people in Germany. 37.2% are female, 62.8% are male, average age 37.7. Top regions: Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities: Mannheim, Eisbären Berlin, Deutsche Eishockey Liga, Felix Baumgartner, Borussia Dortmund.
The average Adler Mannheim fan in Germany is 37.7 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities include Mannheim, Eisbären Berlin, Deutsche Eishockey Liga, with strongest over-indexing on Mannheim (16.49× the country average). Demographically, the Adler Mannheim audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Adler Mannheim fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 37.7 |
| Estimated audience size | 517,301 |
Audience persona
The typical Adler Mannheim fan in Germany is more male, around 37.7 years old, with strong Sports Activity tendencies and a notable affinity for Mannheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 353,145 | 5× |
| Rheinland-Pfalz | 119,762 | 4.62× |
| Hessen | 65,893 | 1.67× |
| Bayern | 46,085 | 0.55× |
| Nordrhein-Westfalen | 36,514 | 0.32× |
| Niedersachsen | 12,731 | 0.25× |
| Saarland | 9,203 | 1.45× |
| Berlin | 8,076 | 0.35× |
| Sachsen | 5,820 | 0.23× |
| Brandenburg | 4,713 | 0.29× |
| Hamburg | 3,072 | 0.26× |
| Schleswig-Holstein | 2,966 | 0.16× |
| Thüringen | 2,534 | 0.19× |
| Mecklenburg-Vorpommern | 2,021 | 0.2× |
| Sachsen-Anhalt | 1,671 | 0.12× |
| Bremen | 1,367 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mannheim | 16.49× | Travel & Leisure |
| Eisbären Berlin | 26.13× | Sports |
| Deutsche Eishockey Liga | 29.64× | Sports |
| Felix Baumgartner | 10.89× | Sports |
| Borussia Dortmund | 3.28× | Sports |
| Worms (series) | 27.02× | Games |
| Bild | 3.46× | News |
| Leon Draisaitl | 16.22× | Sports |
| Ice Hockey World Championships | 15.38× | Sports |
| Ice hockey | 6.21× | Sports |
| Baden-Württemberg | 3.68× | Travel & Leisure |
| Sport Bild | 4.36× | Sports |
| 1. FC Kaiserslautern | 5.65× | Sports |
| HC Erlangen | 18.41× | Sports |
| FIFA World Cup | 2.52× | Sports |
| Sportschau | 3.12× | Sports |
| Shopping | 1.81× | Shopping |
| 2.07× | Internet & Social Media | |
| Nürnberg Ice Tigers | 15.3× | Sports |
| Design | 1.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Spirituality | BALANCE | 1.02 |
| Convenience Orientation | PREMIUM | 1.01 |
| Family Orientation | CONSERVATISM | 0.98 |
| Need for Security | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.2% |
| Switzerland | 1.8% |
| United States | 1.5% |
See Adler Mannheim audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does Adler Mannheim have in Germany?
Adler Mannheim has an estimated audience of 517,301 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Adler Mannheim fans?
37.2% of Adler Mannheim fans are female, 62.8% are male, with an average age of 37.7 years.
Which brands do Adler Mannheim fans like most?
Adler Mannheim fans show strongest brand affinity for Mannheim (16.49×), Eisbären Berlin (26.13×), and Deutsche Eishockey Liga (29.64×) over the country average.
Where do Adler Mannheim fans live in Germany?
Adler Mannheim fans in Germany are most concentrated in Baden-Württemberg (reach 353,145), Rheinland-Pfalz (reach 119,762), and Hessen (reach 65,893). These three regions account for the largest share of the active audience.
What other brands do Adler Mannheim fans also like?
Beyond Adler Mannheim itself, the audience over-indexes on Eisbären Berlin (26.13×), Deutsche Eishockey Liga (29.64×), Felix Baumgartner (10.89×), and Borussia Dortmund (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adler Mannheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.