Rascasse Audience Intelligence

Adler Mannheim Audience in Germany

A data profile of the people who buy, follow and care about Adler Mannheim in Germany — modelled from more than twelve digital signal sources. Adler Mannheim has an estimated audience of 595,331 people in Germany.

#10among Ice hockey in Germany#138among Team in Germany#797in Sports

The average Adler Mannheim fan in Germany is 37.7 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen.

Top brand affinities include Mannheim, Eisbären Berlin, Deutsche Eishockey Liga, with strongest over-indexing on Mannheim (16.49× the country average).

Demographically, the Adler Mannheim audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Adler Mannheim fan in Germany is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Mannheim.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adler Mannheim profile in Germany.

Audience size
595K
in Germany
Gender
37.2%♀
62.8% male
Age
37.7
average years
Country rank
#10172
Team in Germany
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adler Mannheim fans

37.2% are female, 62.8% are male, average age 37.7.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Adler Mannheim audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age37.7
Estimated audience size595,331
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Adler Mannheim audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4924%
50+14%
Fig. 04

Worldwide distribution

89.4%

of the worldwide Adler Mannheim audience comes from Germany.

Worldwide audience distribution share by country for Adler Mannheim
CountryShare
Germany89.4%
Switzerland1.6%
United States1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adler Mannheim audience in Germany is strongest.

Fig. 05

Top regions by affinity

Adler Mannheim fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K4.81×
02Baden-Württemberg~300K4.78×
03Hessen~60K1.63×
04Saarland~9K1.45×
05Bayern~40K0.53×
06Bremen~2K0.45×
07Berlin~8K0.37×
08Brandenburg~6K0.37×
09Thüringen~4K0.33×
10Mecklenburg-Vorpommern~3K0.33×
11Nordrhein-Westfalen~30K0.31×
12Sachsen~8K0.31×
13Sachsen-Anhalt~4K0.29×
14Hamburg~3K0.29×
15Niedersachsen~10K0.26×
16Schleswig-Holstein~4K0.24×
Fig. 06

Affinity by region

Affinity by region — Adler Mannheim, Germany
0.24×1.00×4.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adler Mannheim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adler Mannheim audience
#·InterestCategoryAffinity×
01Deutsche Eishockey LigaSports29.64×
02Worms (series)Games27.02×
03Eisbären BerlinSports26.13×
04MannheimTravel & Leisure16.49×
05Leon DraisaitlSports16.22×
06Ice Hockey World ChampionshipsSports15.38×
07Löwen FrankfurtSports15.14×
08Felix BaumgartnerSports10.89×
09Ice hockeySports6.21×
101. FC KaiserslauternSports5.65×
11Sport BildSports4.36×
12Baden-WürttembergTravel & Leisure3.68×
13BildNews3.46×
14Borussia DortmundSports3.28×
15SportschauSports3.12×
16FIFA World CupSports2.52×
17UkrainiansMusic & Radio2.15×
18FC Bayern MunichSports2.08×
19dB’sMusic & Radio2.07×
20ShoppingShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adler Mannheim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adler Mannheim audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Community OrientationOPEN2.18×
Convenience OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adler Mannheim audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.01×
Design AffinityPREMIUM1.07×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adler Mannheim have in Germany?

Adler Mannheim has an estimated audience of 595,331 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of Adler Mannheim fans?

37.2% of Adler Mannheim fans are female, 62.8% are male, with an average age of 37.7 years.

03

Which brands do Adler Mannheim fans like most?

Adler Mannheim fans show strongest brand affinity for Mannheim (16.49×), Eisbären Berlin (26.13×), and Deutsche Eishockey Liga (29.64×) over the country average.

04

Where do Adler Mannheim fans live in Germany?

Adler Mannheim fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Rheinland-Pfalz (reach ~100K), and Hessen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Adler Mannheim fans also like?

Beyond Adler Mannheim itself, the audience over-indexes on Eisbären Berlin (26.13×), Deutsche Eishockey Liga (29.64×), Felix Baumgartner (10.89×), and Worms (series) (27.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Adler Mannheim audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Adler Mannheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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