Rascasse Audience Intelligence

Stanley Cup Audience in Germany

A data profile of the people who buy, follow and care about Stanley Cup in Germany — modelled from more than twelve digital signal sources. Stanley Cup has an estimated audience of 1,119,522 people in Germany.

#4among Ice hockey in Germany#77among Event in Germany#486in Sports

The average Stanley Cup fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Edmonton Oilers, Sidney Crosby, Minnesota Wild, with strongest over-indexing on Edmonton Oilers (110.01× the country average).

Demographically, the Stanley Cup audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stanley Cup fan in Germany is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Edmonton Oilers.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stanley Cup profile in Germany.

Audience size
1.1M
in Germany
Gender
39.8%♀
60.2% male
Age
35.6
average years
Country rank
#5902
Event in Germany
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stanley Cup fans

39.8% are female, 60.2% are male, average age 35.6.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Stanley Cup audience in Germany
MetricValue
Female39.8%
Male60.2%
Average age35.6
Estimated audience size1,119,522
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Stanley Cup audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Stanley Cup audience comes from Germany.

Worldwide audience distribution share by country for Stanley Cup
CountryShare
United States35.7%
Canada14.7%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stanley Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stanley Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.23×
02Hamburg~20K1.21×
03Rheinland-Pfalz~50K1.20×
04Bayern~200K1.16×
05Niedersachsen~100K1.15×
06Baden-Württemberg~100K1.13×
07Hessen~70K1.11×
08Schleswig-Holstein~30K1.07×
09Saarland~10K1.00×
10Bremen~7K0.91×
11Brandenburg~20K0.83×
12Thüringen~20K0.81×
13Sachsen~30K0.80×
14Berlin~30K0.80×
15Sachsen-Anhalt~20K0.80×
16Mecklenburg-Vorpommern~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Stanley Cup, Germany
0.79×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stanley Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stanley Cup audience
#·InterestCategoryAffinity×
01Florida PanthersSports161.67×
02Sidney CrosbySports153.46×
03Minnesota WildSports152.56×
04Colorado AvalancheSports138.01×
05Calgary FlamesSports134.62×
06Dallas StarsSports128.91×
07New York IslandersSports116.31×
08Ottawa SenatorsSports116.24×
09Los Angeles KingsSports113.64×
10Edmonton OilersSports110.01×
11Winnipeg JetsSports108.03×
12New York RangersSports99.33×
13Toronto Maple LeafsSports98.46×
14Pittsburgh PenguinsSports81.61×
15Vancouver CanucksSports78.51×
16International Ice Hockey FederationSports72.17×
17Leon DraisaitlSports50.68×
18Ice Hockey World ChampionshipsSports34.87×
19NHLSports24.57×
20Floral designHome & Garden20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stanley Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stanley Cup audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.41×
Community OrientationOPEN1.38×
Early Adopter MentalityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stanley Cup audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.52×
Convenience OrientationPREMIUM0.53×
Social Media UsageJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stanley Cup have in Germany?

Stanley Cup has an estimated audience of 1,119,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stanley Cup fans?

39.8% of Stanley Cup fans are female, 60.2% are male, with an average age of 35.6 years.

03

Which brands do Stanley Cup fans like most?

Stanley Cup fans show strongest brand affinity for Edmonton Oilers (110.01×), Sidney Crosby (153.46×), and Minnesota Wild (152.56×) over the country average.

04

Where do Stanley Cup fans live in Germany?

Stanley Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stanley Cup fans also like?

Beyond Stanley Cup itself, the audience over-indexes on Sidney Crosby (153.46×), Minnesota Wild (152.56×), Florida Panthers (161.67×), and International Ice Hockey Federation (72.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in Germany

See Stanley Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stanley Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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