Stanley Cup Audience in Germany
Stanley Cup has an estimated audience of 851,905 people in Germany. 39.8% are female, 60.2% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edmonton Oilers, Minnesota Wild, Sidney Crosby, Florida Panthers, Leon Draisaitl.
The average Stanley Cup fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edmonton Oilers, Minnesota Wild, Sidney Crosby, with strongest over-indexing on Edmonton Oilers (110.01× the country average). Demographically, the Stanley Cup audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of Stanley Cup fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 35.6 |
| Estimated audience size | 851,905 |
Audience persona
The typical Stanley Cup fan in Germany is more male, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Edmonton Oilers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 236,020 | 1.26× |
| Bayern | 161,887 | 1.18× |
| Baden-Württemberg | 132,727 | 1.14× |
| Niedersachsen | 97,958 | 1.18× |
| Hessen | 73,424 | 1.13× |
| Rheinland-Pfalz | 51,490 | 1.2× |
| Sachsen | 33,834 | 0.81× |
| Schleswig-Holstein | 33,059 | 1.08× |
| Berlin | 31,527 | 0.82× |
| Hamburg | 24,047 | 1.24× |
| Brandenburg | 21,740 | 0.82× |
| Thüringen | 17,005 | 0.78× |
| Sachsen-Anhalt | 16,978 | 0.77× |
| Mecklenburg-Vorpommern | 12,790 | 0.78× |
| Saarland | 9,671 | 0.92× |
| Bremen | 6,504 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edmonton Oilers | 110.01× | Sports |
| Minnesota Wild | 152.56× | Sports |
| Sidney Crosby | 153.46× | Sports |
| Florida Panthers | 161.67× | Sports |
| Leon Draisaitl | 50.68× | Sports |
| International Ice Hockey Federation | 72.17× | Sports |
| Dallas Stars | 128.91× | Sports |
| Colorado Avalanche | 138.01× | Sports |
| Toronto Maple Leafs | 98.46× | Sports |
| Calgary Flames | 134.62× | Sports |
| Winnipeg Jets | 108.03× | Sports |
| Los Angeles Kings | 113.64× | Sports |
| New York Rangers | 99.33× | Sports |
| New York Islanders | 116.31× | Sports |
| Ottawa Senators | 116.24× | Sports |
| NHL | 24.57× | Sports |
| Vancouver Canucks | 78.51× | Sports |
| Floral design | 20× | Home & Garden |
| Will Smith | 25.52× | Sports |
| Pittsburgh Penguins | 81.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.53 |
| Risk Appetite | THRILL | 1.23 |
| Career Orientation | POWER | 1.2 |
| Travelling | THRILL | 1.17 |
| Early Adopter Mentality | POWER | 1.12 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| Canada | 15.1% |
| Germany | 5.2% |
See Stanley Cup audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Ice Hockey World Championships (767,679)
Frequently asked questions
How many fans does Stanley Cup have in Germany?
Stanley Cup has an estimated audience of 851,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stanley Cup fans?
39.8% of Stanley Cup fans are female, 60.2% are male, with an average age of 35.6 years.
Which brands do Stanley Cup fans like most?
Stanley Cup fans show strongest brand affinity for Edmonton Oilers (110.01×), Minnesota Wild (152.56×), and Sidney Crosby (153.46×) over the country average.
Where do Stanley Cup fans live in Germany?
Stanley Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 236,020), Bayern (reach 161,887), and Baden-Württemberg (reach 132,727). These three regions account for the largest share of the active audience.
What other brands do Stanley Cup fans also like?
Beyond Stanley Cup itself, the audience over-indexes on Minnesota Wild (152.56×), Sidney Crosby (153.46×), Florida Panthers (161.67×), and Leon Draisaitl (50.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stanley Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.