Stanley Cup Audience in United States

Stanley Cup logo

Stanley Cup has an estimated audience of 5,886,809 people in United States. 34.4% are female, 65.6% are male, average age 35.3. Top regions: Texas, California, Florida. Top brand affinities: Detroit Lions, Minnesota Wild, Chicago Bears, Stanley Cup playoffs, Ice Hockey World Championships.

The average Stanley Cup fan in United States is 35.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Detroit Lions, Minnesota Wild, Chicago Bears, with strongest over-indexing on Detroit Lions (7.58× the country average). Demographically, the Stanley Cup audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Ice hockey

Demographics of Stanley Cup fans

Demographic split for Stanley Cup audience in United States
MetricValue
Female34.4%
Male65.6%
Average age35.3
Estimated audience size5,886,809

Audience persona

The typical Stanley Cup fan in United States is more male, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Detroit Lions.

Top regions in United States

Top regions ranked by reach for Stanley Cup in United States
RegionReachAffinity
Texas702,4431.39×
California596,5900.92×
Florida537,8881.35×
New York342,9081.04×
Georgia292,7501.61×
North Carolina238,9061.35×
Illinois223,7471.14×
Pennsylvania203,6811.03×
Ohio185,3031.02×
Michigan165,9581.08×
Virginia161,5271.13×
New Jersey156,6521.05×
Tennessee137,8131.17×
Alabama135,4761.65×
Louisiana130,9941.73×
South Carolina127,3161.44×
Maryland124,0271.23×
Arizona122,8021.02×
Indiana109,3451.02×
Massachusetts108,5040.94×
Missouri105,5381.11×
Mississippi102,9442.12×
Washington88,6560.75×
Kentucky77,0091.04×
Colorado74,6090.8×
Wisconsin69,9610.79×
Oklahoma67,5531.03×
Arkansas62,1681.28×
Minnesota61,7990.73×
Connecticut60,0621.02×
Nevada56,0610.98×
Oregon43,2520.64×
Kansas42,6760.92×
Utah37,5870.71×
Iowa37,5830.77×
West Virginia28,5511.04×
New Mexico24,3110.82×
Nebraska24,0610.82×
Idaho21,3020.72×
Hawaii17,9900.71×
Delaware17,1991.06×
Washington, District of Columbia16,0640.91×
New Hampshire15,5360.67×
Maine15,4720.73×
Rhode Island14,7890.79×
Montana10,4700.64×
North Dakota8,0950.67×
Alaska7,8540.62×
South Dakota7,6820.56×
Vermont6,2160.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stanley Cup audience
BrandAffinityCategory
Detroit Lions7.58×Sports
Minnesota Wild12.9×Sports
Chicago Bears6.43×Sports
Stanley Cup playoffs15.93×Sports
Ice Hockey World Championships13.63×Sports
Clayton Kershaw14.19×Sports
Matthew Stafford12.04×Sports
Atlanta Hawks7.25×Sports
Pittsburgh Steelers4.66×Sports
Colorado Avalanche10.15×Sports
Sacramento Kings7.44×Sports
Minnesota Vikings5.54×Sports
Washington Wizards7.45×Sports
USA Hockey10.35×Sports
Edmonton Oilers12.68×Sports
Florida Panthers9.37×Sports
Buffalo Sabres10.58×Sports
Charlotte Hornets6.39×Sports
New Orleans Saints5.93×Sports
Colorado Rockies9.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stanley Cup audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
Sports ActivityPOWER1.22
SustainabilityBALANCE1.2
Risk AppetiteTHRILL1.16
TraditionCONSERVATISM1.15
PatriotismCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Stanley Cup
CountryShare
United States36.2%
Canada15.1%
Germany5.2%

See Stanley Cup audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Stanley Cup have in United States?

Stanley Cup has an estimated audience of 5,886,809 people in United States, concentrated in Texas and California.

What is the gender split and age of Stanley Cup fans?

34.4% of Stanley Cup fans are female, 65.6% are male, with an average age of 35.3 years.

Which brands do Stanley Cup fans like most?

Stanley Cup fans show strongest brand affinity for Detroit Lions (7.58×), Minnesota Wild (12.9×), and Chicago Bears (6.43×) over the country average.

Where do Stanley Cup fans live in United States?

Stanley Cup fans in United States are most concentrated in Texas (reach 702,443), California (reach 596,590), and Florida (reach 537,888). These three regions account for the largest share of the active audience.

What other brands do Stanley Cup fans also like?

Beyond Stanley Cup itself, the audience over-indexes on Minnesota Wild (12.9×), Chicago Bears (6.43×), Stanley Cup playoffs (15.93×), and Ice Hockey World Championships (13.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.