Rascasse Audience Intelligence

Stanley Cup Audience in United States

A data profile of the people who buy, follow and care about Stanley Cup in United States — modelled from more than twelve digital signal sources. Stanley Cup has an estimated audience of 6,268,952 people in United States.

#11among Ice hockey in United States#57among Event in United States#468in Sports

The average Stanley Cup fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Minnesota Wild, Detroit Lions, Chicago Bears, with strongest over-indexing on Minnesota Wild (12.9× the country average).

Demographically, the Stanley Cup audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stanley Cup fan in United States is more male, around 35.3 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota Wild.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stanley Cup profile in United States.

Audience size
6.3M
in United States
Gender
34.4%♀
65.6% male
Age
35.3
average years
Country rank
#5533
Event in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stanley Cup fans

34.4% are female, 65.6% are male, average age 35.3.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Stanley Cup audience in United States
MetricValue
Female34.4%
Male65.6%
Average age35.3
Estimated audience size6,268,952
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Stanley Cup audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Stanley Cup audience comes from United States.

Worldwide audience distribution share by country for Stanley Cup
CountryShare
United States35.7%
Canada14.7%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stanley Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

Stanley Cup fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K2.05×
02North Carolina~300K1.76×
03Louisiana~100K1.61×
04Alabama~100K1.55×
05South Carolina~100K1.51×
06Georgia~300K1.50×
07Nevada~80K1.37×
08Florida~500K1.24×
09Arkansas~60K1.23×
10Maryland~100K1.18×
11Texas~600K1.17×
12Illinois~200K1.11×
13Virginia~200K1.10×
14Tennessee~100K1.10×
15Delaware~20K1.05×
16Michigan~200K1.03×
17Missouri~100K1.03×
18Pennsylvania~200K1.02×
19Arizona~100K1.01×
20West Virginia~30K1.01×
21New York~300K0.99×
22New Jersey~100K0.98×
23Oklahoma~60K0.98×
24Connecticut~60K0.98×
25Kentucky~70K0.97×
26Ohio~200K0.96×
27California~600K0.92×
28Indiana~100K0.92×
29Massachusetts~100K0.89×
30Kansas~40K0.89×
31New Mexico~30K0.89×
32Washington, District of Columbia~20K0.86×
33Colorado~80K0.85×
34Wisconsin~70K0.80×
35Idaho~20K0.80×
36Nebraska~20K0.80×
37Minnesota~70K0.79×
38Utah~40K0.78×
39Rhode Island~10K0.78×
40North Dakota~9K0.78×
41Alaska~10K0.77×
42Maine~20K0.76×
43Washington~90K0.74×
44Iowa~40K0.74×
45Hawaii~20K0.74×
46Montana~10K0.74×
47New Hampshire~20K0.69×
48South Dakota~9K0.68×
49Vermont~7K0.68×
50Oregon~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Stanley Cup, United States
0.66×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stanley Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stanley Cup audience
#·InterestCategoryAffinity×
01Stanley Cup playoffsSports15.93×
02Clayton KershawSports14.19×
03Ice Hockey World ChampionshipsSports13.63×
04Montreal CanadiensSports13.41×
05Minnesota WildSports12.90×
06Matthew StaffordSports12.04×
07Buffalo SabresSports10.58×
08USA HockeySports10.35×
09Colorado AvalancheSports10.15×
10Carolina HurricanesSports9.27×
11Pittsburgh PenguinsSports7.89×
12Detroit LionsSports7.58×
13Washington WizardsSports7.45×
14Sacramento KingsSports7.44×
15Atlanta HawksSports7.25×
16Chicago BearsSports6.43×
17Charlotte HornetsSports6.39×
18Minnesota VikingsSports5.54×
19Pittsburgh SteelersSports4.66×
20FIFA World Cup 2026Sports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stanley Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stanley Cup audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
PatriotismCONSERVATISM1.12×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stanley Cup audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Quality AwarenessPREMIUM0.79×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stanley Cup have in United States?

Stanley Cup has an estimated audience of 6,268,952 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stanley Cup fans?

34.4% of Stanley Cup fans are female, 65.6% are male, with an average age of 35.3 years.

03

Which brands do Stanley Cup fans like most?

Stanley Cup fans show strongest brand affinity for Minnesota Wild (12.9×), Detroit Lions (7.58×), and Chicago Bears (6.43×) over the country average.

04

Where do Stanley Cup fans live in United States?

Stanley Cup fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Stanley Cup fans also like?

Beyond Stanley Cup itself, the audience over-indexes on Detroit Lions (7.58×), Chicago Bears (6.43×), Stanley Cup playoffs (15.93×), and Ice Hockey World Championships (13.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Stanley Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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