Vegas Golden Knights Audience in United States

Vegas Golden Knights logo

Vegas Golden Knights has an estimated audience of 4,164,858 people in United States. 42.3% are female, 57.7% are male, average age 38.0. Top regions: Nevada, California, Texas. Top brand affinities: Vegas Golden Knights, Marc-André Fleury, NV Energy, Din Tai Fung, Sidney Crosby.

The average Vegas Golden Knights fan in United States is 38.0 years old, more male, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Vegas Golden Knights, Marc-André Fleury, NV Energy, with strongest over-indexing on Vegas Golden Knights (296.97× the country average). Demographically, the Vegas Golden Knights audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Vegas Golden Knights fans

Demographic split for Vegas Golden Knights audience in United States
MetricValue
Female42.3%
Male57.7%
Average age38.0
Estimated audience size4,164,858

Audience persona

The typical Vegas Golden Knights fan in United States is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vegas Golden Knights.

Top regions in United States

Top regions ranked by reach for Vegas Golden Knights in United States
RegionReachAffinity
Nevada942,01023.39×
California254,8230.56×
Texas112,6450.31×
Florida111,6900.4×
New York108,2150.46×
Arizona87,0911.02×
Illinois68,0310.49×
Michigan62,3420.57×
Pennsylvania62,1050.44×
Ohio55,8470.44×
Massachusetts55,1480.67×
Colorado54,0540.82×
Utah52,0491.4×
Minnesota47,7750.8×
North Carolina46,1780.37×
Washington43,9710.53×
New Jersey43,5450.41×
Missouri42,3510.63×
Virginia33,8660.33×
Wisconsin32,9240.53×
Tennessee31,6670.38×
Indiana28,0900.37×
Oregon27,6800.58×
Georgia26,5480.21×
Idaho23,4431.12×
Maryland21,5370.3×
Montana21,4011.85×
South Carolina18,0820.29×
Alabama17,6530.3×
Iowa16,4160.48×
Connecticut15,5410.37×
Louisiana15,4950.29×
Kentucky14,2580.27×
New Mexico13,9430.67×
Kansas13,5410.41×
Oklahoma13,2640.29×
Nebraska12,0020.57×
New Hampshire11,7630.72×
Mississippi10,0270.29×
Hawaii9,9340.55×
Alaska9,7231.09×
Arkansas8,7960.26×
North Dakota8,1320.95×
South Dakota7,8180.81×
Rhode Island6,8750.52×
Wyoming5,9150.96×
Maine5,8000.39×
Washington, District of Columbia4,0980.33×
West Virginia3,9980.21×
Delaware3,5530.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegas Golden Knights audience
BrandAffinityCategory
Vegas Golden Knights296.97×Sports
Marc-André Fleury98.08×Sports
NV Energy41.92×Home & Garden
Din Tai Fung16.13×Food & Beverages
Sidney Crosby23.81×Sports
Stanley Cup playoffs19.57×Sports
Las Vegas Valley11.97×Travel & Leisure
NHL (video game series)16.62×Games
Santa Fe Station61.54×Travel & Leisure
UNLV Runnin' Rebels basketball60.51×Sports
Richard Harris30.62×Movies & TV
Las Vegas Review-Journal38.61×News
USA Hockey15.52×Sports
Stanley Cup12.98×Sports
Connor McDavid22.07×Sports
Smith Center for the Performing Arts98.73×Travel & Leisure
Las Vegas Weekly67.13×News
Calgary Flames24×Sports
Sunset Station42.73×Travel & Leisure
Coolio22.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegas Golden Knights audience
TraitClusterScore
Early Adopter MentalityPOWER1.25
Sports ActivityPOWER1.18
Risk AppetiteTHRILL1.12
ExtroversionTHRILL1.11
SustainabilityBALANCE1.08
Quality AwarenessPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Vegas Golden Knights
CountryShare
United States63.5%
Canada29.8%
United Kingdom1.0%

See Vegas Golden Knights audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Vegas Golden Knights have in United States?

Vegas Golden Knights has an estimated audience of 4,164,858 people in United States, concentrated in Nevada and California.

What is the gender split and age of Vegas Golden Knights fans?

42.3% of Vegas Golden Knights fans are female, 57.7% are male, with an average age of 38.0 years.

Which brands do Vegas Golden Knights fans like most?

Vegas Golden Knights fans show strongest brand affinity for Vegas Golden Knights (296.97×), Marc-André Fleury (98.08×), and NV Energy (41.92×) over the country average.

Where do Vegas Golden Knights fans live in United States?

Vegas Golden Knights fans in United States are most concentrated in Nevada (reach 942,010), California (reach 254,823), and Texas (reach 112,645). These three regions account for the largest share of the active audience.

What other brands do Vegas Golden Knights fans also like?

Beyond Vegas Golden Knights itself, the audience over-indexes on Marc-André Fleury (98.08×), NV Energy (41.92×), Din Tai Fung (16.13×), and Sidney Crosby (23.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegas Golden Knights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.