Rascasse Audience Intelligence

Vegas Golden Knights Audience in United States

A data profile of the people who buy, follow and care about Vegas Golden Knights in United States — modelled from more than twelve digital signal sources. Vegas Golden Knights has an estimated audience of 8,394,200 people in United States.

#4among Ice hockey in United States#90among Team in United States#340in Sports

The average Vegas Golden Knights fan in United States is 36.6 years old, more male, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, New York.

Top brand affinities include Vegas Golden Knights, NV Energy, Montreal Canadiens, with strongest over-indexing on Vegas Golden Knights (296.97× the country average).

Demographically, the Vegas Golden Knights audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vegas Golden Knights fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Vegas Golden Knights.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegas Golden Knights profile in United States.

Audience size
8.4M
in United States
Gender
39.9%♀
60.1% male
Age
36.6
average years
Country rank
#4227
Team in United States
Fig. 01

Search interest · 12-month trend

+244%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegas Golden Knights fans

39.9% are female, 60.1% are male, average age 36.6.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Vegas Golden Knights audience in United States
MetricValue
Female39.9%
Male60.1%
Average age36.6
Estimated audience size8,394,200
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Vegas Golden Knights audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

57.5%

of the worldwide Vegas Golden Knights audience comes from United States.

Worldwide audience distribution share by country for Vegas Golden Knights
CountryShare
United States57.5%
Canada38.1%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegas Golden Knights audience in United States is strongest.

Fig. 05

Top regions by affinity

Vegas Golden Knights fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~800K20.85×
02Montana~20K1.94×
03Utah~60K1.54×
04Alaska~10K1.26×
05Idaho~20K1.19×
06North Dakota~10K1.14×
07Wyoming~7K1.11×
08Colorado~70K1.04×
09Minnesota~60K1.04×
10Arizona~80K1.02×
11South Dakota~9K0.93×
12New Hampshire~10K0.87×
13New Mexico~20K0.76×
14Massachusetts~60K0.75×
15Missouri~40K0.63×
16Hawaii~10K0.63×
17Michigan~70K0.62×
18Nebraska~10K0.61×
19Rhode Island~8K0.60×
20Pennsylvania~80K0.59×
21Wisconsin~40K0.59×
22Oregon~30K0.59×
23Washington~50K0.58×
24California~200K0.55×
25New York~100K0.55×
26Iowa~20K0.55×
27Maine~8K0.54×
28Illinois~70K0.50×
29North Carolina~60K0.49×
30New Jersey~50K0.46×
31Ohio~50K0.44×
32Kansas~10K0.43×
33Florida~100K0.42×
34Connecticut~20K0.41×
35Delaware~4K0.40×
36Tennessee~30K0.39×
37Indiana~30K0.38×
38South Carolina~20K0.35×
39Virginia~30K0.33×
40Oklahoma~10K0.33×
41Washington, District of Columbia~4K0.33×
42Texas~100K0.31×
43Maryland~20K0.31×
44Alabama~20K0.31×
45Mississippi~10K0.31×
46West Virginia~6K0.31×
47Arkansas~10K0.30×
48Louisiana~20K0.29×
49Kentucky~10K0.29×
50Georgia~30K0.22×
Fig. 06

Affinity by region

Affinity by region — Vegas Golden Knights, United States
0.22×1.00×20.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegas Golden Knights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegas Golden Knights audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports296.97×
02Smith Center for the Performing ArtsTravel & Leisure98.73×
03Las Vegas WeeklyNews67.13×
04Santa Fe StationTravel & Leisure61.54×
05UNLV Runnin' Rebels basketballSports60.51×
06Sunset StationTravel & Leisure42.73×
07NV EnergyHome & Garden41.92×
088 News NowMovie / TV Show / Series39.51×
09Las Vegas Review-JournalNews38.61×
10Richard HarrisMovies & TV30.62×
11Calgary FlamesSports24.00×
12Sidney CrosbySports23.81×
13CoolioMusic & Radio22.13×
14Montreal CanadiensSports22.04×
15Stanley Cup playoffsSports19.57×
16NHL (video game series)Games16.62×
17Din Tai FungFood & Beverages16.13×
18USA HockeySports15.52×
19Stanley CupSports12.98×
20Las Vegas ValleyTravel & Leisure11.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegas Golden Knights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegas Golden Knights audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Risk AppetiteTHRILL1.23×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegas Golden Knights audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.85×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegas Golden Knights have in United States?

Vegas Golden Knights has an estimated audience of 8,394,200 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Vegas Golden Knights fans?

39.9% of Vegas Golden Knights fans are female, 60.1% are male, with an average age of 36.6 years.

03

Which brands do Vegas Golden Knights fans like most?

Vegas Golden Knights fans show strongest brand affinity for Vegas Golden Knights (296.97×), NV Energy (41.92×), and Montreal Canadiens (22.04×) over the country average.

04

Where do Vegas Golden Knights fans live in United States?

Vegas Golden Knights fans in United States are most concentrated in Nevada (reach ~800K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vegas Golden Knights fans also like?

Beyond Vegas Golden Knights itself, the audience over-indexes on NV Energy (41.92×), Montreal Canadiens (22.04×), Din Tai Fung (16.13×), and Sidney Crosby (23.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Vegas Golden Knights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegas Golden Knights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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