Stanley Cup playoffs Audience in United States

Stanley Cup playoffs logo

Stanley Cup playoffs has an estimated audience of 4,123,917 people in United States. 33.9% are female, 66.1% are male, average age 35.0. Top regions: Florida, California, Texas. Top brand affinities: Sports, Arts and music, Music, Movies, Entertainment.

The average Stanley Cup playoffs fan in United States is 35.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.49× the country average). Demographically, the Stanley Cup playoffs audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Ice hockey

Demographics of Stanley Cup playoffs fans

Demographic split for Stanley Cup playoffs audience in United States
MetricValue
Female33.9%
Male66.1%
Average age35.0
Estimated audience size4,123,917

Audience persona

The typical Stanley Cup playoffs fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Stanley Cup playoffs in United States
RegionReachAffinity
Florida305,5051.09×
California235,5530.52×
Texas218,0420.62×
New York215,4560.93×
Michigan203,6551.89×
Pennsylvania166,0721.2×
Illinois139,5911.02×
Minnesota137,6352.33×
North Carolina133,0581.07×
Colorado118,9411.83×
Washington109,1671.32×
Massachusetts94,4511.16×
Ohio90,0380.71×
New Jersey82,4970.79×
Missouri79,0611.19×
Tennessee73,6310.89×
Virginia70,4930.7×
Georgia70,1790.55×
Wisconsin69,2061.12×
Arizona63,7310.76×
Nevada58,5231.47×
South Carolina50,9000.82×
Indiana43,3290.58×
Connecticut43,1561.04×
Maryland40,9030.58×
Utah40,4421.1×
Oregon36,7840.78×
Alabama27,2540.47×
Iowa25,7190.76×
New Hampshire25,0231.54×
Maine23,2871.58×
Kentucky22,7490.44×
Montana22,4811.96×
Idaho22,3641.08×
Oklahoma21,9990.48×
Louisiana21,1840.4×
Kansas20,0480.62×
Nebraska17,4420.84×
North Dakota17,0962.02×
Alaska15,5211.76×
New Mexico15,0040.73×
Arkansas14,8490.44×
Rhode Island13,0290.99×
South Dakota11,6621.22×
West Virginia10,5710.55×
Mississippi10,3910.31×
Vermont10,0521.39×
Wyoming9,9181.62×
Hawaii9,3060.52×
Washington, District of Columbia8,3020.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stanley Cup playoffs audience
BrandAffinityCategory
Sports2.49×Sports
Arts and music2.4×Arts & Culture
Music2.29×Business & Career
Movies2.27×Movies & TV
Entertainment2.33×Movies & TV
Food and drink2.02×Food & Beverages
Reading2.13×Literature
Pets2.22×Pets & Animals
Adventure3.16×Travel & Leisure
Games2.12×Games
Consumer electronics2.05×Technology & Electronics
Live events2.06×Music & Radio
Food1.94×Food & Beverages
Popular music2.77×Music & Radio
Minnesota Wild8.71×Sports
Wildlife2.94×Travel & Leisure
Stanley Cup9.66×Sports
Energy2.72×Home & Garden
Walt Disney World3.02×Travel & Leisure
Comic book3.29×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stanley Cup playoffs audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
Early Adopter MentalityPOWER1.34
SustainabilityBALANCE1.33
Sports ActivityPOWER1.33
TraditionCONSERVATISM1.25
PatriotismCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Stanley Cup playoffs
CountryShare
United States60.8%
Canada29.1%
United Kingdom4.0%

See Stanley Cup playoffs audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Stanley Cup playoffs have in United States?

Stanley Cup playoffs has an estimated audience of 4,123,917 people in United States, concentrated in Florida and California.

What is the gender split and age of Stanley Cup playoffs fans?

33.9% of Stanley Cup playoffs fans are female, 66.1% are male, with an average age of 35.0 years.

Which brands do Stanley Cup playoffs fans like most?

Stanley Cup playoffs fans show strongest brand affinity for Sports (2.49×), Arts and music (2.4×), and Music (2.29×) over the country average.

Where do Stanley Cup playoffs fans live in United States?

Stanley Cup playoffs fans in United States are most concentrated in Florida (reach 305,505), California (reach 235,553), and Texas (reach 218,042). These three regions account for the largest share of the active audience.

What other brands do Stanley Cup playoffs fans also like?

Beyond Stanley Cup playoffs itself, the audience over-indexes on Arts and music (2.4×), Music (2.29×), Movies (2.27×), and Entertainment (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley Cup playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.