Rascasse Audience Intelligence

Stanley Cup playoffs Audience in United States

A data profile of the people who buy, follow and care about Stanley Cup playoffs in United States — modelled from more than twelve digital signal sources. Stanley Cup playoffs has an estimated audience of 4,177,339 people in United States.

#18among Ice hockey in United States#90among Event in United States#680in Sports

The average Stanley Cup playoffs fan in United States is 35.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.49× the country average).

Demographically, the Stanley Cup playoffs audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stanley Cup playoffs fan in United States is more male, around 35.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stanley Cup playoffs profile in United States.

Audience size
4.2M
in United States
Gender
33.9%♀
66.1% male
Age
35.0
average years
Country rank
#7763
Event in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stanley Cup playoffs fans

33.9% are female, 66.1% are male, average age 35.0.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Stanley Cup playoffs audience in United States
MetricValue
Female33.9%
Male66.1%
Average age35.0
Estimated audience size4,177,339
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Stanley Cup playoffs audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

60.4%

of the worldwide Stanley Cup playoffs audience comes from United States.

Worldwide audience distribution share by country for Stanley Cup playoffs
CountryShare
United States60.4%
Canada28.4%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stanley Cup playoffs audience in United States is strongest.

Fig. 05

Top regions by affinity

Stanley Cup playoffs fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K2.25×
02North Dakota~20K2.24×
03Montana~20K2.07×
04Colorado~100K1.99×
05Alaska~20K1.98×
06Wyoming~10K1.84×
07Vermont~10K1.64×
08Nevada~60K1.58×
09Utah~60K1.57×
10Michigan~200K1.53×
11North Carolina~200K1.48×
12Maine~20K1.47×
13South Dakota~10K1.41×
14New Hampshire~20K1.40×
15Idaho~30K1.32×
16Pennsylvania~200K1.21×
17Missouri~80K1.13×
18Wisconsin~70K1.12×
19Washington~90K1.10×
20Massachusetts~80K1.02×
21Nebraska~20K0.94×
22Florida~300K0.91×
23Connecticut~40K0.90×
24Rhode Island~10K0.89×
25Illinois~100K0.88×
26South Carolina~50K0.88×
27Iowa~30K0.82×
28New York~200K0.81×
29Tennessee~60K0.78×
30Delaware~9K0.75×
31Arizona~60K0.72×
32Oregon~30K0.71×
33New Mexico~10K0.70×
34Virginia~70K0.68×
35New Jersey~70K0.67×
36West Virginia~10K0.66×
37Ohio~80K0.65×
38Kansas~20K0.59×
39Indiana~40K0.58×
40Maryland~40K0.55×
41Hawaii~10K0.55×
42Texas~200K0.50×
43California~200K0.49×
44Alabama~30K0.49×
45Georgia~60K0.47×
46Kentucky~20K0.46×
47Oklahoma~20K0.46×
48Arkansas~20K0.45×
49Louisiana~20K0.39×
50Mississippi~10K0.37×
Fig. 06

Affinity by region

Affinity by region — Stanley Cup playoffs, United States
0.37×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stanley Cup playoffs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stanley Cup playoffs audience
#·InterestCategoryAffinity×
01Stanley CupSports9.66×
02Minnesota WildSports8.71×
03Comic bookLiterature3.29×
04AdventureTravel & Leisure3.16×
05Walt Disney WorldTravel & Leisure3.02×
06WildlifeTravel & Leisure2.94×
07Popular musicMusic & Radio2.77×
08EnergyHome & Garden2.72×
09SportsSports2.49×
10Arts and musicArts & Culture2.40×
11EntertainmentMovies & TV2.33×
12MusicBusiness & Career2.29×
13MoviesMovies & TV2.27×
14PetsPets & Animals2.22×
15ReadingLiterature2.13×
16GamesGames2.12×
17Live eventsMusic & Radio2.06×
18Consumer electronicsTechnology & Electronics2.05×
19Food and drinkFood & Beverages2.02×
20FoodFood & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stanley Cup playoffs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stanley Cup playoffs audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.61×
Career OrientationPOWER1.57×
SustainabilityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stanley Cup playoffs audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Quality AwarenessPREMIUM0.79×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stanley Cup playoffs have in United States?

Stanley Cup playoffs has an estimated audience of 4,177,339 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Stanley Cup playoffs fans?

33.9% of Stanley Cup playoffs fans are female, 66.1% are male, with an average age of 35.0 years.

03

Which brands do Stanley Cup playoffs fans like most?

Stanley Cup playoffs fans show strongest brand affinity for Sports (2.49×), Arts and music (2.4×), and Music (2.29×) over the country average.

04

Where do Stanley Cup playoffs fans live in United States?

Stanley Cup playoffs fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stanley Cup playoffs fans also like?

Beyond Stanley Cup playoffs itself, the audience over-indexes on Arts and music (2.4×), Music (2.29×), Movies (2.27×), and Entertainment (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Stanley Cup playoffs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley Cup playoffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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