Rascasse Audience Intelligence

Pets Audience in United States

A data profile of the people who buy, follow and care about Pets in United States — modelled from more than twelve digital signal sources. Pets has an estimated audience of 148,175,059 people in United States.

#20among Topic in United States#1in Pets & Animals

The average Pets fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Social Security Administration, Mario Benedetti, Opera News, with strongest over-indexing on Social Security Administration (1.56× the country average).

Demographically, the Pets audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

The typical Pets fan in United States is balanced, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Social Security Administration.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pets profile in United States.

Audience size
148.2M
in United States
Gender
54.7%♀
45.3% male
Age
40.6
average years
Country rank
#27
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pets fans

54.7% are female, 45.3% are male, average age 40.6.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Pets audience in United States
MetricValue
Female54.7%
Male45.3%
Average age40.6
Estimated audience size148,175,059
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Pets audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Pets audience comes from United States.

Worldwide audience distribution share by country for Pets
CountryShare
United States20.3%
Japan6.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pets audience in United States is strongest.

Fig. 05

Top regions by affinity

Pets fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~4M1.38×
02New Mexico~900K1.22×
03Iowa~1.5M1.19×
04Oklahoma~2M1.18×
05Montana~500K1.18×
06Wyoming~300K1.18×
07Idaho~900K1.17×
08Oregon~2M1.15×
09Indiana~3M1.14×
10Missouri~2.5M1.14×
11West Virginia~800K1.14×
12Pennsylvania~5.5M1.12×
13Wisconsin~2.5M1.12×
14Kansas~1.5M1.10×
15New Hampshire~600K1.10×
16Ohio~5M1.09×
17Kentucky~2M1.08×
18Maine~600K1.08×
19Alabama~2M1.07×
20Florida~11M1.06×
21Michigan~4M1.06×
22Colorado~2.5M1.05×
23Arkansas~1.5M1.05×
24South Carolina~2.5M1.03×
25Washington~3M1.02×
26Nebraska~800K1.02×
27Tennessee~3M0.99×
28Rhode Island~500K0.99×
29Texas~12M0.97×
30North Carolina~4.5M0.97×
31North Dakota~300K0.95×
32Illinois~4.5M0.94×
33Nevada~1.5M0.94×
34Virginia~3.5M0.93×
35Alaska~300K0.93×
36Minnesota~2M0.92×
37Delaware~400K0.92×
38South Dakota~300K0.92×
39Connecticut~1.5M0.89×
40Louisiana~1.5M0.87×
41Mississippi~1M0.87×
42California~14M0.86×
43Georgia~4M0.85×
44Maryland~2M0.85×
45New York~7M0.84×
46Massachusetts~2.5M0.83×
47Utah~1M0.82×
48Hawaii~500K0.82×
49New Jersey~3M0.81×
50Washington, District of Columbia~200K0.54×
Fig. 06

Affinity by region

Affinity by region — Pets, United States
0.54×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pets audience
#·InterestCategoryAffinity×
01Sam BaileyMusic & Radio1.63×
02Mario BenedettiLiterature1.59×
03Opera NewsNews1.57×
04Social Security AdministrationBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pets audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.10×
DIY MentalityTHRILL1.10×
CreativityOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pets audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Early Adopter MentalityPOWER0.81×
Urban LifestyleOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pets have in United States?

Pets has an estimated audience of 148,175,059 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pets fans?

54.7% of Pets fans are female, 45.3% are male, with an average age of 40.6 years.

03

Which brands do Pets fans like most?

Pets fans show strongest brand affinity for Social Security Administration (1.56×), Mario Benedetti (1.59×), and Opera News (1.57×) over the country average.

04

Where do Pets fans live in United States?

Pets fans in United States are most concentrated in California (reach ~14M), Texas (reach ~12M), and Florida (reach ~11M). These three regions account for the largest share of the active audience.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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