Pets Audience in United States
Pets has an estimated audience of 148,175,059 people in United States. 54.7% are female, 45.3% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Social Security Administration, Mario Benedetti, Opera News, Sam Bailey.
The average Pets fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Social Security Administration, Mario Benedetti, Opera News, with strongest over-indexing on Social Security Administration (1.56× the country average). Demographically, the Pets audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Lifestyle cluster
Demographics of Pets fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.6 |
| Estimated audience size | 148,175,059 |
Audience persona
The typical Pets fan in United States is balanced, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Social Security Administration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 14,199,410 | 0.87× |
| Texas | 12,737,050 | 1× |
| Florida | 11,039,589 | 1.1× |
| New York | 7,226,873 | 0.87× |
| Pennsylvania | 5,783,999 | 1.16× |
| Ohio | 5,116,232 | 1.12× |
| Illinois | 4,860,420 | 0.98× |
| North Carolina | 4,418,188 | 0.99× |
| Michigan | 4,277,120 | 1.1× |
| Arizona | 4,206,896 | 1.39× |
| Georgia | 3,857,557 | 0.85× |
| Virginia | 3,381,365 | 0.94× |
| Washington | 3,191,166 | 1.07× |
| Indiana | 3,142,157 | 1.16× |
| New Jersey | 3,098,984 | 0.82× |
| Tennessee | 3,008,443 | 1.01× |
| Missouri | 2,744,515 | 1.15× |
| Colorado | 2,585,926 | 1.11× |
| Wisconsin | 2,525,823 | 1.13× |
| Massachusetts | 2,455,439 | 0.84× |
| South Carolina | 2,260,935 | 1.01× |
| Maryland | 2,155,844 | 0.85× |
| Alabama | 2,144,904 | 1.04× |
| Oregon | 2,027,225 | 1.19× |
| Oklahoma | 1,995,331 | 1.21× |
| Minnesota | 1,989,112 | 0.94× |
| Kentucky | 1,984,485 | 1.07× |
| Louisiana | 1,563,487 | 0.82× |
| Iowa | 1,463,402 | 1.2× |
| Nevada | 1,356,170 | 0.95× |
| Connecticut | 1,322,790 | 0.89× |
| Kansas | 1,300,219 | 1.11× |
| Arkansas | 1,271,644 | 1.04× |
| Utah | 1,105,854 | 0.83× |
| Mississippi | 998,461 | 0.82× |
| New Mexico | 899,624 | 1.21× |
| Idaho | 862,593 | 1.16× |
| West Virginia | 752,277 | 1.09× |
| Nebraska | 735,777 | 0.99× |
| New Hampshire | 629,639 | 1.08× |
| Maine | 567,367 | 1.07× |
| Hawaii | 501,323 | 0.79× |
| Montana | 484,017 | 1.18× |
| Rhode Island | 426,277 | 0.9× |
| Delaware | 368,292 | 0.9× |
| South Dakota | 288,877 | 0.84× |
| North Dakota | 267,366 | 0.88× |
| Alaska | 266,402 | 0.84× |
| Wyoming | 253,164 | 1.15× |
| Washington, District of Columbia | 234,615 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Social Security Administration | 1.56× | Business & Career |
| Mario Benedetti | 1.59× | Literature |
| Opera News | 1.57× | News |
| Sam Bailey | 1.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.35 |
| Indulgence | JOY | 1.25 |
| Price Sensitivity | PREMIUM | 1.23 |
| Pet Ownership | JOY | 1.06 |
| Creativity | OPEN | 1.04 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.5% |
See Pets audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
Frequently asked questions
How many fans does Pets have in United States?
Pets has an estimated audience of 148,175,059 people in United States, concentrated in California and Texas.
What is the gender split and age of Pets fans?
54.7% of Pets fans are female, 45.3% are male, with an average age of 40.6 years.
Which brands do Pets fans like most?
Pets fans show strongest brand affinity for Social Security Administration (1.56×), Mario Benedetti (1.59×), and Opera News (1.57×) over the country average.
Where do Pets fans live in United States?
Pets fans in United States are most concentrated in California (reach 14,199,410), Texas (reach 12,737,050), and Florida (reach 11,039,589). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.