Pets Audience in Canada

Pets has an estimated audience of 16,432,610 people in Canada. 54.0% are female, 46.0% are male, average age 41.1. Top regions: Ontario, British Columbia, Alberta.

The average Pets fan in Canada is 41.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta.

Category: Pets & Animals · Type: Topic

Demographics of Pets fans

Demographic split for Pets audience in Canada
MetricValue
Female54.0%
Male46.0%
Average age41.1
Estimated audience size16,432,610

Pets fans by region: top regions in Canada

Top regions ranked by reach for Pets in Canada
RegionReachAffinity
Ontario~9.5M1.41×
British Columbia~3.5M1.35×
Alberta~2.5M1.29×
Quebec~2M0.48×
Manitoba~600K1.01×
Saskatchewan~600K1.13×
Nova Scotia~500K1.0×
New Brunswick~400K0.98×
Newfoundland and Labrador~200K0.75×
Prince Edward Island~60K0.7×

Worldwide distribution

Worldwide audience distribution share by country for Pets
CountryShare
United States20.3%
Japan6.6%
United Kingdom4.5%

See Pets audiences in other countries

More Pets & Animals audiences in Canada

How to read this data

Audience size is the estimated number of people in Canada who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.