Pets Audience in United Kingdom
Pets has an estimated audience of 32,484,122 people in United Kingdom. 59.6% are female, 40.4% are male, average age 43.9. Top regions: England, South East, East of England. Top brand affinities: Angela Bassett, Pferd, Gong Yoo, NCT (band), PIKEUR.
The average Pets fan in United Kingdom is 43.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Angela Bassett, Pferd, Gong Yoo, with strongest over-indexing on Angela Bassett (1.83× the country average). Demographically, the Pets audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 12 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Lifestyle cluster
Demographics of Pets fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.9 |
| Estimated audience size | 32,484,122 |
Audience persona
The typical Pets fan in United Kingdom is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Angela Bassett.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 24,363,092 | 1.85× |
| South East | 3,758,352 | 0.86× |
| East of England | 3,466,001 | 1.17× |
| Yorkshire and the Humber | 3,323,968 | 1.27× |
| South West | 2,338,797 | 0.88× |
| West Midlands | 2,027,249 | 1.46× |
| Scotland | 2,009,853 | 0.69× |
| East Midlands | 1,927,347 | 0.84× |
| Wales | 1,726,119 | 0.93× |
| North West | 1,607,029 | 0.46× |
| North East | 1,338,806 | 1.06× |
| Northern Ireland | 526,825 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Angela Bassett | 1.83× | Movies & TV |
| Pferd | 1.72× | Pets & Animals |
| Gong Yoo | 1.56× | Movies & TV |
| NCT (band) | 1.6× | Music & Radio |
| PIKEUR | 1.75× | Sports |
| KpopStarz | 1.61× | Music & Radio |
| bighitentertainment | 1.61× | Movies & TV |
| Reiter Revue International | 2.07× | Sports |
| Equitana | 1.66× | Sports |
| Plains & Prints | 1.63× | Shopping |
| NUVO Dance Convention | 1.78× | |
| JUMP Dance Convention | 1.54× | Music & Radio |
| 24 Seven Dance Convention | 1.51× | Arts & Culture |
| Pferdesporthaus Loesdau | 1.72× | Sports |
| Krämer Pferdesport | 1.67× | Sports |
| Reitsport Schockemöhle | 1.86× | Sports |
| Flawlessbeautyandskin | 1.63× | Beauty & Wellness |
| Habib's | 1.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.56 |
| Indulgence | JOY | 2.01 |
| DIY Mentality | THRILL | 1.56 |
| Individualism | JOY | 1.46 |
| Creativity | OPEN | 1.31 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.5% |
See Pets audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Pets have in United Kingdom?
Pets has an estimated audience of 32,484,122 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Pets fans?
59.6% of Pets fans are female, 40.4% are male, with an average age of 43.9 years.
Which brands do Pets fans like most?
Pets fans show strongest brand affinity for Angela Bassett (1.83×), Pferd (1.72×), and Gong Yoo (1.56×) over the country average.
Where do Pets fans live in United Kingdom?
Pets fans in United Kingdom are most concentrated in England (reach 24,363,092), South East (reach 3,758,352), and East of England (reach 3,466,001). These three regions account for the largest share of the active audience.
What other brands do Pets fans also like?
Beyond Pets itself, the audience over-indexes on Pferd (1.72×), Gong Yoo (1.56×), NCT (band) (1.6×), and PIKEUR (1.75×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.