Rascasse Audience Intelligence

Pets Audience in Spain

A data profile of the people who buy, follow and care about Pets in Spain — modelled from more than twelve digital signal sources. Pets has an estimated audience of 19,885,704 people in Spain.

#26among Topic in Spain#1in Pets & Animals

The average Pets fan in Spain is 44.8 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pets profile in Spain.

Audience size
19.9M
in Spain
Gender
57.5%♀
42.5% male
Age
44.8
average years
Country rank
#38
Topic in Spain
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pets fans

57.5% are female, 42.5% are male, average age 44.8.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Pets audience in Spain
MetricValue
Female57.5%
Male42.5%
Average age44.8
Estimated audience size19,885,704
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Pets audience in Spain
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4926%
50+32%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Pets audience comes from Spain.

Worldwide audience distribution share by country for Pets
CountryShare
United States20.3%
Japan6.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pets audience in Spain is strongest.

Fig. 05

Top regions by affinity

Pets fans by region: top regions in Spain
#RegionReachAffinity×
01Cantabria~500K2.97×
02Navarre~300K1.27×
03Castile and León~1M1.09×
04Basque Autonomous Country~800K1.09×
05La Rioja~100K1.07×
06Galicia~900K0.96×
07Principality of Asturias~400K0.91×
08Aragon~500K0.87×
09Catalonia~3M0.86×
10Canary Islands~800K0.83×
11Andalusia~3M0.79×
12Community of Madrid~2.5M0.77×
13Comunidad Valenciana~1.5M0.77×
14Region of Murcia~500K0.73×
15Castilla-La Mancha~600K0.72×
16Extremadura~300K0.72×
17Balearic Islands~400K0.67×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Spain

See Pets audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →