Pets Audience in Spain
Pets has an estimated audience of 19,885,704 people in Spain. 57.5% are female, 42.5% are male, average age 44.8. Top regions: Catalonia, Andalusia, Community of Madrid.
The average Pets fan in Spain is 44.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Demographically, the Pets audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Category: Pets & Animals · Type: Topic · Subtype: Lifestyle cluster
Demographics of Pets fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.8 |
| Estimated audience size | 19,885,704 |
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,069,455 | 0.85× |
| Andalusia | 3,068,079 | 0.79× |
| Community of Madrid | 2,561,971 | 0.77× |
| Comunidad Valenciana | 1,699,465 | 0.76× |
| Castile and León | 958,180 | 1.1× |
| Galicia | 888,190 | 0.95× |
| Basque Autonomous Country | 815,956 | 1.1× |
| Canary Islands | 806,303 | 0.81× |
| Castilla-La Mancha | 531,696 | 0.66× |
| Cantabria | 454,725 | 3.2× |
| Region of Murcia | 442,161 | 0.65× |
| Aragon | 439,032 | 0.84× |
| Principality of Asturias | 416,751 | 0.89× |
| Navarre | 335,850 | 1.35× |
| Balearic Islands | 328,925 | 0.59× |
| Extremadura | 246,152 | 0.57× |
| La Rioja | 145,136 | 1.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.5 |
| Sustainability | BALANCE | 1.49 |
| Quality Awareness | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.31 |
| Creativity | OPEN | 1.15 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.5% |
See Pets audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.