Pets Audience in France
Pets has an estimated audience of 22,916,754 people in France. 57.1% are female, 42.9% are male, average age 43.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Pferd, PIKEUR, John Whitaker (equestrian), Ben Maher, Reiter Revue International.
The average Pets fan in France is 43.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Pferd, PIKEUR, John Whitaker (equestrian), with strongest over-indexing on Pferd (1.79× the country average). Demographically, the Pets audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 13 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Lifestyle cluster
Demographics of Pets fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.2 |
| Estimated audience size | 22,916,754 |
Audience persona
The typical Pets fan in France is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Pferd.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,644,990 | 1.13× |
| Auvergne-Rhône-Alpes | 3,252,398 | 1.21× |
| Grand Est | 2,147,849 | 1.16× |
| Nouvelle-Aquitaine | 2,039,828 | 1.01× |
| Occitanie | 2,036,601 | 1.03× |
| Hauts-de-France | 1,944,221 | 0.96× |
| Provence-Alpes-Côte d'Azur | 1,641,189 | 0.97× |
| Pays de la Loire | 1,218,273 | 0.96× |
| Normandy | 1,127,913 | 1.01× |
| Brittany | 1,049,906 | 0.94× |
| Bourgogne-Franche-Comté | 981,716 | 1.06× |
| Centre-Val de Loire | 828,548 | 0.96× |
| Corsica | 69,130 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pferd | 1.79× | Pets & Animals |
| PIKEUR | 1.9× | Sports |
| John Whitaker (equestrian) | 1.64× | Sports |
| Ben Maher | 1.5× | Sports |
| Reiter Revue International | 1.75× | Sports |
| Pferdesporthaus Loesdau | 1.87× | Sports |
| Krämer Pferdesport | 1.77× | Sports |
| Terrapin Beer Co. | 1.74× | Food & Beverages |
| Meredith Michaels-Beerbaum | 1.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.37 |
| Extroversion | THRILL | 1.33 |
| Sustainability | BALANCE | 1.23 |
| Social Media Usage | JOY | 1.21 |
| Design Affinity | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.5% |
See Pets audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Pets have in France?
Pets has an estimated audience of 22,916,754 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Pets fans?
57.1% of Pets fans are female, 42.9% are male, with an average age of 43.2 years.
Which brands do Pets fans like most?
Pets fans show strongest brand affinity for Pferd (1.79×), PIKEUR (1.9×), and John Whitaker (equestrian) (1.64×) over the country average.
Where do Pets fans live in France?
Pets fans in France are most concentrated in Île-de-France (reach 4,644,990), Auvergne-Rhône-Alpes (reach 3,252,398), and Grand Est (reach 2,147,849). These three regions account for the largest share of the active audience.
What other brands do Pets fans also like?
Beyond Pets itself, the audience over-indexes on PIKEUR (1.9×), John Whitaker (equestrian) (1.64×), Ben Maher (1.5×), and Reiter Revue International (1.75×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.