Pets Audience in Germany
Pets has an estimated audience of 26,672,288 people in Germany. 58.5% are female, 41.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Consumer electronics, Culture, Europe, Current events.
The average Pets fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Consumer electronics, Culture, with strongest over-indexing on Germany (1.65× the country average). Demographically, the Pets audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Lifestyle cluster
Demographics of Pets fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.6 |
| Estimated audience size | 26,672,288 |
Audience persona
The typical Pets fan in Germany is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 6,496,371 | 1.11× |
| Bayern | 4,548,354 | 1.06× |
| Baden-Württemberg | 3,449,843 | 0.95× |
| Niedersachsen | 2,614,817 | 1.01× |
| Hessen | 2,274,799 | 1.12× |
| Rheinland-Pfalz | 1,408,875 | 1.05× |
| Sachsen | 1,361,270 | 1.04× |
| Berlin | 1,253,408 | 1.05× |
| Schleswig-Holstein | 931,453 | 0.97× |
| Brandenburg | 784,740 | 0.95× |
| Thüringen | 735,694 | 1.08× |
| Sachsen-Anhalt | 659,270 | 0.95× |
| Hamburg | 618,401 | 1.03× |
| Mecklenburg-Vorpommern | 428,864 | 0.84× |
| Saarland | 276,461 | 0.84× |
| Bremen | 214,806 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.65× | Travel & Leisure |
| Consumer electronics | 1.62× | Technology & Electronics |
| Culture | 1.79× | Literature |
| Europe | 1.57× | Travel & Leisure |
| Current events | 1.56× | Arts & Culture |
| Dogs | 1.79× | Pets & Animals |
| Animal | 1.64× | Pets & Animals |
| Social media | 1.59× | Business & Career |
| Advertising | 1.57× | Business & Career |
| Cats | 1.75× | Pets & Animals |
| Horses | 1.7× | Pets & Animals |
| Printing | 1.55× | Technology & Electronics |
| Celebrity | 1.55× | Movies & TV |
| Humour | 1.52× | Literature |
| Pet food | 1.69× | Pets & Animals |
| Berlin | 1.76× | Travel & Leisure |
| Mammal | 1.63× | Pets & Animals |
| Laughter | 1.51× | Movies & TV |
| Cat food | 1.6× | Pets & Animals |
| Rabbits | 1.6× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.43 |
| Sports Activity | POWER | 1.1 |
| Indulgence | JOY | 1.09 |
| Patriotism | CONSERVATISM | 0.93 |
| Healthy Lifestyle | BALANCE | 0.91 |
| Mindfulness | BALANCE | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.5% |
See Pets audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pets have in Germany?
Pets has an estimated audience of 26,672,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pets fans?
58.5% of Pets fans are female, 41.5% are male, with an average age of 39.6 years.
Which brands do Pets fans like most?
Pets fans show strongest brand affinity for Germany (1.65×), Consumer electronics (1.62×), and Culture (1.79×) over the country average.
Where do Pets fans live in Germany?
Pets fans in Germany are most concentrated in Nordrhein-Westfalen (reach 6,496,371), Bayern (reach 4,548,354), and Baden-Württemberg (reach 3,449,843). These three regions account for the largest share of the active audience.
What other brands do Pets fans also like?
Beyond Pets itself, the audience over-indexes on Consumer electronics (1.62×), Culture (1.79×), Europe (1.57×), and Current events (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.