Mammal Audience in Germany
Mammal has an estimated audience of 9,525,902 people in Germany. 65.9% are female, 34.1% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Stradivarius, Esra Erol, Snow White (Fables), Home Delivery.
The average Mammal fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Stradivarius, Esra Erol, with strongest over-indexing on Škoda Kodiaq (2.65× the country average). Demographically, the Mammal audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.6 |
| Estimated audience size | 9,525,902 |
Audience persona
The typical Mammal fan in Germany is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,146,307 | 1.03× |
| Bayern | 1,465,583 | 0.96× |
| Baden-Württemberg | 1,296,748 | 1× |
| Niedersachsen | 874,061 | 0.94× |
| Hessen | 710,523 | 0.98× |
| Rheinland-Pfalz | 546,902 | 1.15× |
| Sachsen | 461,913 | 0.99× |
| Berlin | 399,795 | 0.94× |
| Brandenburg | 339,737 | 1.15× |
| Schleswig-Holstein | 330,600 | 0.97× |
| Sachsen-Anhalt | 235,667 | 0.95× |
| Thüringen | 226,147 | 0.93× |
| Hamburg | 217,146 | 1.01× |
| Mecklenburg-Vorpommern | 191,201 | 1.05× |
| Saarland | 111,174 | 0.95× |
| Bremen | 81,905 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.65× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 4.72× | Movies & TV |
| Snow White (Fables) | 1.79× | Literature |
| Home Delivery | 1.83× | Food & Beverages |
| Volvo V60 | 2.73× | Cars & Mobility |
| Theocracy | 5.94× | Music & Radio |
| Kodi (software) | 1.57× | Technology & Electronics |
| Cancoillotte | 3.04× | Food & Beverages |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Celtic mythology | 2.46× | Arts & Culture |
| Glashütte | 1.87× | Travel & Leisure |
| Coworking | 1.73× | Business & Career |
| Krummhörn | 4.89× | Travel & Leisure |
| Zagreb | 1.56× | Travel & Leisure |
| Homesteading | 2.46× | Home & Garden |
| Huck (magazine) | 3.73× | Internet & Social Media |
| Medieval fantasy | 4.13× | Literature |
| Throne of Glass | 2.07× | Literature |
| Sinister (band) | 4.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.87 |
| Tradition | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.09 |
| Sustainability | BALANCE | 1.06 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mammal have in Germany?
Mammal has an estimated audience of 9,525,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mammal fans?
65.9% of Mammal fans are female, 34.1% are male, with an average age of 39.6 years.
Which brands do Mammal fans like most?
Mammal fans show strongest brand affinity for Škoda Kodiaq (2.65×), Stradivarius (1.97×), and Esra Erol (4.72×) over the country average.
Where do Mammal fans live in Germany?
Mammal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,146,307), Bayern (reach 1,465,583), and Baden-Württemberg (reach 1,296,748). These three regions account for the largest share of the active audience.
What other brands do Mammal fans also like?
Beyond Mammal itself, the audience over-indexes on Stradivarius (1.97×), Esra Erol (4.72×), Snow White (Fables) (1.79×), and Home Delivery (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.