Rascasse Audience Intelligence

Mammal Audience in Germany

A data profile of the people who buy, follow and care about Mammal in Germany — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 9,525,902 people in Germany.

#218among Topic in Germany#9in Pets & Animals

The average Mammal fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Tagesschau, with strongest over-indexing on Nature (2.55× the country average).

Demographically, the Mammal audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mammal fan in Germany is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Nature.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mammal profile in Germany.

Audience size
9.5M
in Germany
Gender
65.9%♀
34.1% male
Age
39.6
average years
Country rank
#359
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mammal fans

65.9% are female, 34.1% are male, average age 39.6.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Mammal audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age39.6
Estimated audience size9,525,902
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Mammal audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Mammal audience comes from Germany.

Worldwide audience distribution share by country for Mammal
CountryShare
United States24.4%
United Kingdom5.5%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mammal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mammal fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~500K1.11×
02Brandenburg~300K1.10×
03Bremen~90K1.10×
04Mecklenburg-Vorpommern~200K1.04×
05Hessen~700K1.03×
06Hamburg~200K1.03×
07Nordrhein-Westfalen~2M1.01×
08Baden-Württemberg~1.5M1.00×
09Berlin~400K0.98×
10Schleswig-Holstein~300K0.98×
11Saarland~100K0.98×
12Sachsen~500K0.97×
13Sachsen-Anhalt~200K0.96×
14Bayern~1.5M0.95×
15Niedersachsen~900K0.95×
16Thüringen~200K0.94×
Fig. 06

Affinity by region

Affinity by region — Mammal, Germany
0.94×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mammal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mammal audience
#·InterestCategoryAffinity×
01VIER PFOTENPets & Animals4.08×
02AllgäuTravel & Leisure3.67×
03BiologyHealth3.52×
04SatireLiterature3.49×
05NeuroscienceBusiness & Career3.48×
06Self-confidenceHealth3.09×
07Western UnionBusiness & Career2.67×
08NatureHome & Garden2.55×
09VacationsTravel & Leisure2.32×
10French BulldogPets & Animals2.32×
11VolunteeringPolitics & Society2.29×
12HairstyleBeauty & Wellness2.28×
13Müller (company)Food & Beverages2.24×
14FamilyKids & Family2.08×
15EmailTechnology & Electronics1.98×
16TagesschauMovies & TV1.91×
17TattoosFashion & Accessoires1.84×
18PetsPets & Animals1.63×
19Netto Marken-DiscountShopping1.62×
20ScienceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mammal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mammal audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
Pet OwnershipJOY1.48×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mammal audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Career OrientationPOWER0.91×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mammal have in Germany?

Mammal has an estimated audience of 9,525,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mammal fans?

65.9% of Mammal fans are female, 34.1% are male, with an average age of 39.6 years.

03

Which brands do Mammal fans like most?

Mammal fans show strongest brand affinity for Nature (2.55×), Family (2.08×), and Tagesschau (1.91×) over the country average.

04

Where do Mammal fans live in Germany?

Mammal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mammal fans also like?

Beyond Mammal itself, the audience over-indexes on Family (2.08×), Tagesschau (1.91×), Müller (company) (2.24×), and Pets (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Mammal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →