Mammal Audience in Germany
Mammal has an estimated audience of 9,525,902 people in Germany. 65.9% are female, 34.1% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Tagesschau, Western Union, Pets.
The average Mammal fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Mammal audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.6 |
| Estimated audience size | 9,525,902 |
Audience persona
The typical Mammal fan in Germany is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,146,307 | 1.03× |
| Bayern | 1,465,583 | 0.96× |
| Baden-Württemberg | 1,296,748 | 1× |
| Niedersachsen | 874,061 | 0.94× |
| Hessen | 710,523 | 0.98× |
| Rheinland-Pfalz | 546,902 | 1.15× |
| Sachsen | 461,913 | 0.99× |
| Berlin | 399,795 | 0.94× |
| Brandenburg | 339,737 | 1.15× |
| Schleswig-Holstein | 330,600 | 0.97× |
| Sachsen-Anhalt | 235,667 | 0.95× |
| Thüringen | 226,147 | 0.93× |
| Hamburg | 217,146 | 1.01× |
| Mecklenburg-Vorpommern | 191,201 | 1.05× |
| Saarland | 111,174 | 0.95× |
| Bremen | 81,905 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 8.17× | Movies & TV |
| Tagesschau | 2.63× | Movies & TV |
| Western Union | 4.55× | Business & Career |
| Pets | 1.76× | Pets & Animals |
| Country rap | 5.42× | Music & Radio |
| Hygiene | 3.04× | Beauty & Wellness |
| Family | 1.79× | Kids & Family |
| Self care | 3.02× | Health |
| Transfermarkt | 2.35× | Sports |
| Allgäu | 4.86× | Travel & Leisure |
| Veterinary physician | 4.89× | Pets & Animals |
| Hairstyle | 2.48× | Beauty & Wellness |
| Automobiles | 1.59× | Cars & Mobility |
| Philips | 3.27× | Technology & Electronics |
| Vacations | 2.09× | Travel & Leisure |
| Biology | 3.04× | Health |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Maine Coon | 3.3× | Pets & Animals |
| Pet store | 2.51× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.87 |
| Tradition | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.09 |
| Sustainability | BALANCE | 1.06 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mammal have in Germany?
Mammal has an estimated audience of 9,525,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mammal fans?
65.9% of Mammal fans are female, 34.1% are male, with an average age of 39.6 years.
Which brands do Mammal fans like most?
Mammal fans show strongest brand affinity for Satire (8.81×), German television comedy (8.17×), and Tagesschau (2.63×) over the country average.
Where do Mammal fans live in Germany?
Mammal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,146,307), Bayern (reach 1,465,583), and Baden-Württemberg (reach 1,296,748). These three regions account for the largest share of the active audience.
What other brands do Mammal fans also like?
Beyond Mammal itself, the audience over-indexes on German television comedy (8.17×), Tagesschau (2.63×), Western Union (4.55×), and Pets (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.