A data profile of the people who buy, follow and care about Mammal in Italy — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 14,203,969 people in Italy.
Mammal has an estimated audience of 14,203,969 people in Italy. 62.7% are female, 37.3% are male, average age 43.5. Top brand affinities: Wikipedia, WhatsApp, Satire, Personal finance, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (3.58× the country average).
Demographically, the Mammal audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Mammal fan in Italy is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Mammal profile in Italy.
62.7% are female, 37.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 43.5 |
| Estimated audience size | 14,203,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Mammal audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 3.68× | ||
| 02 | Wikipedia | Internet & Social Media | 3.58× | ||
| 03 | New Testament | Politics & Society | 3.39× | ||
| 04 | Satire | Literature | 3.28× | ||
| 05 | Rose | Home & Garden | 2.53× | ||
| 06 | General practitioner | Health | 2.52× | ||
| 07 | Mediaset | Technology & Electronics | 2.50× | ||
| 08 | Doctor of Medicine | Business & Career | 2.36× | ||
| 09 | Dentistry | Business & Career | 2.13× | ||
| 10 | Volunteering | Politics & Society | 2.02× | ||
| 11 | Champagne | Food & Beverages | 1.87× | ||
| 12 | Milk | Food & Beverages | 1.82× | ||
| 13 | Internet & Social Media | 1.80× | |||
| 14 | Singer-songwriter | Music & Radio | 1.59× | ||
| 15 | Instant messaging | Internet & Social Media | 1.59× | ||
| 16 | Genetics | Kids & Family | 1.59× | ||
| 17 | Slovenia | Travel & Leisure | 1.53× | ||
| 18 | Personal finance | Business & Career | 1.52× | ||
| 19 | Borsa Italiana | Business & Career | 1.52× | ||
| 20 | Coop | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.29× | |
| Community Orientation | OPEN | 1.28× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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