Top 50 Pets & Animals brands in Italy
This curated ranking covers the 50 largest pets & animals brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,617 pets & animals brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Championship (dog), Pets and Animal lead the list with a combined estimated audience of 84,844,679 people. Across all 50 entries the average audience size is 7,767,499, and the largest, Championship (dog), reaches around 32,448,372 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each pets & animals brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Championship (dog) |
32,448,372 | 94.7% | Pets & Animals | |
| 2 |  Pets |
31,609,286 | 4.3% | Lifestyle cluster | Pets & Animals |
| 3 |  Animal |
20,787,021 | 4.7% | Pets & Animals | |
| 4 |  Dogs |
18,817,355 | 4.5% | Pets & Animals | |
| 5 |  Cats |
16,813,198 | 4.6% | Pets & Animals | |
| 6 |  Mammal |
14,203,969 | 5.0% | Pets & Animals | |
| 7 |  Horses |
13,154,590 | 4.8% | Record label | Pets & Animals |
| 8 |  Fish |
11,336,544 | 4.1% | Pets & Animals | |
| 9 |  Pet food |
10,247,456 | 4.8% | Pets & Animals | |
| 10 |  Pet store |
8,111,421 | 5.0% | Pets & Animals | |
| 11 |  Dog breed |
7,988,463 | 4.1% | Pets & Animals | |
| 12 |  Birds |
7,814,890 | 3.5% | Pets & Animals | |
| 13 |  Vertebrate |
7,409,157 | 5.7% | Pets & Animals | |
| 14 |  Dog food |
7,141,820 | 4.4% | Pets & Animals | |
| 15 |  Rabbits |
7,044,457 | 4.5% | Pets & Animals | |
| 16 |  Dog walking |
6,655,734 | 4.6% | Pets & Animals | |
| 17 |  Insect |
6,508,339 | 5.2% | Pets & Animals | |
| 18 |  Dog health |
6,358,359 | 5.8% | Pets & Animals | |
| 19 |  Livestock |
6,320,927 | 2.9% | Pets & Animals | |
| 20 |  Dog lovers |
6,229,447 | 4.9% | Political party | Pets & Animals |
| 21 |  Cattle |
6,144,686 | 4.1% | Pets & Animals | |
| 22 |  Cat food |
6,021,992 | 4.6% | Pets & Animals | |
| 23 |  Kitten |
5,981,148 | 4.4% | Pets & Animals | |
| 24 |  Golden Retriever |
5,817,575 | 5.3% | Video game | Pets & Animals |
| 25 |  Labrador Retriever |
5,534,429 | 5.4% | Dog breed | Pets & Animals |
| 26 |  Dog collar |
5,314,603 | 5.1% | Pets & Animals | |
| 27 |  Chihuahua (dog) |
5,107,460 | 5.1% | Pets & Animals | |
| 28 |  Gray wolf |
4,968,444 | 6.8% | Pets & Animals | |
| 29 |  Cat play and toys |
4,963,328 | 6.0% | Pets & Animals | |
| 30 |  French Bulldog |
4,865,539 | 4.8% | Dog breed | Pets & Animals |
| 31 |  Dog harness |
4,787,632 | 5.0% | Pets & Animals | |
| 32 |  Carnivora |
4,724,591 | 6.9% | Pets & Animals | |
| 33 |  Persian cat |
4,717,630 | 6.0% | Pets & Animals | |
| 34 |  Horse breeding |
4,662,684 | 7.8% | Pets & Animals | |
| 35 |  Pug |
4,632,300 | 5.1% | Dog breed | Pets & Animals |
| 36 |  Yorkshire Terrier |
4,585,436 | 5.0% | Dog breed | Pets & Animals |
| 37 |  Bulldog |
4,554,401 | 4.9% | Video game | Pets & Animals |
| 38 |  Poodle |
4,494,946 | 4.7% | Dog breed | Pets & Animals |
| 39 |  Beagle |
4,397,529 | 5.5% | Dog breed | Pets & Animals |
| 40 |  Dachshund |
4,386,479 | 4.9% | Dog breed | Pets & Animals |
| 41 |  Pomeranian (dog) |
4,288,131 | 4.5% | Pets & Animals | |
| 42 |  Maltese (dog) |
4,199,247 | 4.9% | Pets & Animals | |
| 43 |  Pit bull |
4,176,957 | 4.7% | Pets & Animals | |
| 44 |  Sheep |
4,135,480 | 5.1% | Pets & Animals | |
| 45 |  Felis |
4,100,630 | 7.9% | Pets & Animals | |
| 46 |  Pet sitting |
4,084,568 | 6.2% | Pets & Animals | |
| 47 |  Litter box |
4,033,568 | 5.2% | Pets & Animals | |
| 48 |  Siamese cat |
3,926,467 | 5.8% | Pets & Animals | |
| 49 |  Shih Tzu |
3,919,845 | 4.7% | Dog breed | Pets & Animals |
| 50 |  British Shorthair |
3,846,468 | 5.9% | Pets & Animals |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each pets & animals brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pets & animals brand in Italy?
Championship (dog) currently leads with an estimated audience of 32,448,372 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.