A data profile of the people who buy, follow and care about Cat food in Italy — modelled from more than twelve digital signal sources. Cat food has an estimated audience of 6,021,992 people in Italy.
The average Cat food fan in Italy is 41.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pet store, Dog food, Leggo, with strongest over-indexing on Pet store (3.76× the country average).
Demographically, the Cat food audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Pet Ownership, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cat food fan in Italy is more female, around 41.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Cat food profile in Italy.
64.6% are female, 35.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.5 |
| Estimated audience size | 6,021,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Cat food audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 12.8% |
| Germany | 5.4% |
Where the Cat food audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~500K | 1.11× | |
| 02 | Umbria | ~100K | 1.06× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.04× | |
| 04 | Aosta Valley | ~20K | 1.04× | |
| 05 | Basilicata | ~60K | 1.03× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 07 | Calabria | ~200K | 0.99× | |
| 08 | Abruzzo | ~100K | 0.99× | |
| 09 | Molise | ~30K | 0.99× | |
| 10 | Tuscany | ~400K | 0.98× | |
| 11 | Liguria | ~200K | 0.98× | |
| 12 | Sardinia | ~200K | 0.98× | |
| 13 | Marche | ~100K | 0.97× | |
| 14 | Campania | ~600K | 0.96× | |
| 15 | Sicilia | ~500K | 0.96× | |
| 16 | Lombardy | ~1M | 0.94× | |
| 17 | Piedmont | ~400K | 0.94× | |
| 18 | Puglia | ~400K | 0.94× | |
| 19 | Veneto | ~400K | 0.93× | |
| 20 | Lazio | ~700K | 0.91× |
The strongest cross-interests of the Cat food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maine Coon | Pets & Animals | 4.16× | ||
| 02 | Pet store | Pets & Animals | 3.76× | ||
| 03 | Litter box | Pets & Animals | 3.65× | ||
| 04 | Dog food | Pets & Animals | 3.53× | ||
| 05 | Persian cat | Pets & Animals | 3.49× | ||
| 06 | Siamese cat | Pets & Animals | 3.34× | ||
| 07 | Cat play and toys | Pets & Animals | 3.32× | ||
| 08 | British Shorthair | Pets & Animals | 3.26× | ||
| 09 | Pet sitting | Pets & Animals | 3.25× | ||
| 10 | Felis | Pets & Animals | 3.18× | ||
| 11 | Dog health | Pets & Animals | 3.07× | ||
| 12 | Kitten | Pets & Animals | 2.75× | ||
| 13 | Dog collar | Pets & Animals | 2.75× | ||
| 14 | Pet food | Pets & Animals | 2.53× | ||
| 15 | Leggo | News | 2.12× | ||
| 16 | Cats | Pets & Animals | 1.88× | ||
| 17 | God | Politics & Society | 1.60× | ||
| 18 | Wellness (alternative medicine) | Health | 1.60× | ||
| 19 | Catholic Church | Politics & Society | 1.55× | ||
| 20 | Veganism | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.71× | |
| Spirituality | BALANCE | 1.57× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Risk Appetite | THRILL | 0.94× |
Cat food has an estimated audience of 6,021,992 people in Italy, concentrated in Lombardy and Lazio.
64.6% of Cat food fans are female, 35.4% are male, with an average age of 41.5 years.
Cat food fans show strongest brand affinity for Pet store (3.76×), Dog food (3.53×), and Leggo (2.12×) over the country average.
Cat food fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cat food itself, the audience over-indexes on Dog food (3.53×), Leggo (2.12×), Pet food (2.53×), and Maine Coon (4.16×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cat food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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