A data profile of the people who buy, follow and care about Felis in Italy — modelled from more than twelve digital signal sources. Felis has an estimated audience of 4,100,630 people in Italy.
The average Felis fan in Italy is 44.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Campania.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (4.57× the country average).
Demographically, the Felis audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Felis fan in Italy is more female, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Felis profile in Italy.
66.1% are female, 33.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 44.9 |
| Estimated audience size | 4,100,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Felis audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 7.9% |
| United Kingdom | 5.9% |
Where the Felis audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~200K | 2.38× | |
| 02 | Veneto | ~500K | 1.59× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.30× | |
| 04 | Liguria | ~100K | 1.11× | |
| 05 | Aosta Valley | ~10K | 1.08× | |
| 06 | Molise | ~20K | 1.02× | |
| 07 | Umbria | ~60K | 0.97× | |
| 08 | Basilicata | ~40K | 0.97× | |
| 09 | Emilia-Romagna | ~300K | 0.94× | |
| 10 | Abruzzo | ~80K | 0.92× | |
| 11 | Lombardy | ~700K | 0.91× | |
| 12 | Marche | ~90K | 0.91× | |
| 13 | Calabria | ~100K | 0.90× | |
| 14 | Sardinia | ~100K | 0.89× | |
| 15 | Piedmont | ~300K | 0.86× | |
| 16 | Campania | ~400K | 0.83× | |
| 17 | Puglia | ~200K | 0.82× | |
| 18 | Tuscany | ~200K | 0.82× | |
| 19 | Sicilia | ~300K | 0.80× | |
| 20 | Lazio | ~400K | 0.71× |
The strongest cross-interests of the Felis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.57× | ||
| 02 | Satire | Literature | 3.98× | ||
| 03 | Improvisation | Music & Radio | 3.74× | ||
| 04 | Cat food | Pets & Animals | 3.18× | ||
| 05 | Mediaset | Technology & Electronics | 2.67× | ||
| 06 | Veterinary medicine | Business & Career | 2.45× | ||
| 07 | General practitioner | Health | 2.35× | ||
| 08 | Genetics | Kids & Family | 2.31× | ||
| 09 | Volunteering | Politics & Society | 2.25× | ||
| 10 | Singer-songwriter | Music & Radio | 2.17× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.11× | ||
| 12 | Champagne | Food & Beverages | 1.96× | ||
| 13 | Internet & Social Media | 1.90× | |||
| 14 | Milk | Food & Beverages | 1.82× | ||
| 15 | Musical theatre | Movies & TV | 1.79× | ||
| 16 | Financial services | Business & Career | 1.70× | ||
| 17 | Nonprofit organization | Politics & Society | 1.66× | ||
| 18 | Pet food | Pets & Animals | 1.63× | ||
| 19 | Borsa Italiana | Business & Career | 1.55× | ||
| 20 | Personal finance | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.81× | |
| Community Orientation | OPEN | 1.55× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Risk Appetite | THRILL | 0.86× |
Felis has an estimated audience of 4,100,630 people in Italy, concentrated in Lombardy and Veneto.
66.1% of Felis fans are female, 33.9% are male, with an average age of 44.9 years.
Felis fans show strongest brand affinity for Wikipedia (4.57×), WhatsApp (1.9×), and Satire (3.98×) over the country average.
Felis fans in Italy are most concentrated in Lombardy (reach ~700K), Veneto (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Felis itself, the audience over-indexes on WhatsApp (1.9×), Satire (3.98×), Singer-songwriter (2.17×), and Volunteering (2.25×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Felis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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