Rascasse Audience Intelligence

Felis Audience in Germany

A data profile of the people who buy, follow and care about Felis in Germany — modelled from more than twelve digital signal sources. Felis has an estimated audience of 1,869,457 people in Germany.

#2056among Topic in Germany#96in Pets & Animals

The average Felis fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, James Franco, Pets, with strongest over-indexing on Tagesschau (2.38× the country average).

Demographically, the Felis audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Felis fan in Germany is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Felis profile in Germany.

Audience size
1.9M
in Germany
Gender
70.0%♀
30.0% male
Age
43.2
average years
Country rank
#3603
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Felis fans

70.0% are female, 30.0% are male, average age 43.2.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Felis audience in Germany
MetricValue
Female70.0%
Male30.0%
Average age43.2
Estimated audience size1,869,457
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Felis audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3920%
40-4928%
50+25%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Felis audience comes from Germany.

Worldwide audience distribution share by country for Felis
CountryShare
United States27.2%
Italy7.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Felis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Felis fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M6.46×
02Bremen~20K1.12×
03Saarland~20K1.01×
04Mecklenburg-Vorpommern~30K0.92×
05Schleswig-Holstein~60K0.91×
06Sachsen-Anhalt~40K0.90×
07Thüringen~40K0.90×
08Niedersachsen~200K0.89×
09Brandenburg~50K0.86×
10Hamburg~40K0.85×
11Hessen~100K0.83×
12Rheinland-Pfalz~80K0.83×
13Baden-Württemberg~200K0.81×
14Sachsen~70K0.81×
15Berlin~70K0.80×
16Bayern~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Felis, Germany
0.76×1.00×6.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Felis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Felis audience
#·InterestCategoryAffinity×
01Neil Patrick HarrisMovies & TV12.99×
02Ministry of SoundMusic & Radio12.99×
03James FrancoMovies & TV12.42×
04Hilary SwankMovies & TV10.68×
05Bored PandaInternet & Social Media9.80×
06Vincent D'OnofrioMovies & TV9.02×
07Italo discoMusic & Radio8.14×
08Cats (musical)Music & Radio5.25×
09VIER PFOTENPets & Animals4.45×
10Maine CoonPets & Animals3.89×
11SatireLiterature3.19×
12Cat foodPets & Animals2.84×
13TagesschauMovies & TV2.38×
14FocusNews2.34×
15RedditInternet & Social Media2.26×
16TattoosFashion & Accessoires2.04×
17DessertsFood & Beverages2.03×
18Müller (company)Food & Beverages1.98×
19PetsPets & Animals1.74×
20Netto Marken-DiscountShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Felis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Felis audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.02×
SpiritualityBALANCE1.71×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Felis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Felis have in Germany?

Felis has an estimated audience of 1,869,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Felis fans?

70.0% of Felis fans are female, 30.0% are male, with an average age of 43.2 years.

03

Which brands do Felis fans like most?

Felis fans show strongest brand affinity for Tagesschau (2.38×), James Franco (12.42×), and Pets (1.74×) over the country average.

04

Where do Felis fans live in Germany?

Felis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Felis fans also like?

Beyond Felis itself, the audience over-indexes on James Franco (12.42×), Pets (1.74×), Italo disco (8.14×), and Bored Panda (9.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Felis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Felis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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