Felis Audience in Germany
Felis has an estimated audience of 1,869,457 people in Germany. 70.0% are female, 30.0% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Kyokushin, Collectable, Israel.
The average Felis fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Kyokushin, with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the Felis audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Felis fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 43.2 |
| Estimated audience size | 1,869,457 |
Audience persona
The typical Felis fan in Germany is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,297,896 | 3.17× |
| Bayern | 239,052 | 0.8× |
| Baden-Württemberg | 226,405 | 0.89× |
| Niedersachsen | 181,447 | 1× |
| Hessen | 124,429 | 0.87× |
| Rheinland-Pfalz | 66,011 | 0.7× |
| Berlin | 63,715 | 0.76× |
| Schleswig-Holstein | 60,145 | 0.9× |
| Sachsen | 59,883 | 0.65× |
| Brandenburg | 35,376 | 0.61× |
| Sachsen-Anhalt | 33,765 | 0.7× |
| Thüringen | 31,743 | 0.67× |
| Hamburg | 29,287 | 0.69× |
| Mecklenburg-Vorpommern | 27,114 | 0.76× |
| Saarland | 26,954 | 1.17× |
| Bremen | 26,451 | 1.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.76× | Shopping |
| Progressive rock | 2.92× | Music & Radio |
| Kyokushin | 12.99× | Sports |
| Collectable | 1.98× | Kids & Family |
| Israel | 2.13× | Travel & Leisure |
| Högl | 8.12× | Fashion & Accessoires |
| Este, Veneto | 2.28× | Travel & Leisure |
| Esra Erol | 4.85× | Movies & TV |
| Mae Hong Son Province | 12.99× | Travel & Leisure |
| The Journey (1959 film) | 11.69× | Movies & TV |
| Snow White (Fables) | 1.8× | Literature |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| Samanyolu Haber | 2.94× | Movies & TV |
| Natural rubber | 1.51× | Cars & Mobility |
| Home Delivery | 1.74× | Food & Beverages |
| Cancoillotte | 3.38× | Food & Beverages |
| Figure painting (hobby) | 2.25× | Arts & Culture |
| Google Photos | 1.51× | Technology & Electronics |
| Volvo V60 | 2.46× | Cars & Mobility |
| Women's empowerment | 1.93× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.19 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Sustainability | BALANCE | 1.21 |
| Community Orientation | OPEN | 1.21 |
| Mindfulness | BALANCE | 1.18 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 7.9% |
| United Kingdom | 5.9% |
See Felis audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Felis have in Germany?
Felis has an estimated audience of 1,869,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Felis fans?
70.0% of Felis fans are female, 30.0% are male, with an average age of 43.2 years.
Which brands do Felis fans like most?
Felis fans show strongest brand affinity for Rossmann (1.76×), Progressive rock (2.92×), and Kyokushin (12.99×) over the country average.
Where do Felis fans live in Germany?
Felis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,297,896), Bayern (reach 239,052), and Baden-Württemberg (reach 226,405). These three regions account for the largest share of the active audience.
What other brands do Felis fans also like?
Beyond Felis itself, the audience over-indexes on Progressive rock (2.92×), Kyokushin (12.99×), Collectable (1.98×), and Israel (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Felis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.