Desserts Audience in Germany
Desserts has an estimated audience of 9,330,549 people in Germany. 69.1% are female, 30.9% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, WhatsApp, Spiegel Online, REWE, Edeka.
The average Desserts fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, WhatsApp, Spiegel Online, with strongest over-indexing on Germany (1.5× the country average). Demographically, the Desserts audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Animation
Demographics of Desserts fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 40.3 |
| Estimated audience size | 9,330,549 |
Audience persona
The typical Desserts fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,089,892 | 1.02× |
| Bayern | 1,681,228 | 1.12× |
| Baden-Württemberg | 1,371,814 | 1.08× |
| Berlin | 981,418 | 2.35× |
| Hessen | 727,764 | 1.02× |
| Niedersachsen | 719,532 | 0.79× |
| Rheinland-Pfalz | 476,859 | 1.02× |
| Sachsen | 452,805 | 0.99× |
| Schleswig-Holstein | 249,261 | 0.74× |
| Hamburg | 234,624 | 1.11× |
| Brandenburg | 228,784 | 0.79× |
| Thüringen | 195,103 | 0.82× |
| Sachsen-Anhalt | 186,912 | 0.77× |
| Mecklenburg-Vorpommern | 114,986 | 0.65× |
| Saarland | 94,766 | 0.83× |
| Bremen | 70,597 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.5× | Travel & Leisure |
| 2.09× | Internet & Social Media | |
| Spiegel Online | 2.01× | News |
| REWE | 2.04× | Shopping |
| Edeka | 2× | Shopping |
| Bild | 1.72× | News |
| Kaufland | 1.95× | Shopping |
| Software | 1.62× | Technology & Electronics |
| Veganism | 1.92× | Food & Beverages |
| Cake | 2.5× | Food & Beverages |
| Animal | 1.86× | Pets & Animals |
| Recipes | 2.03× | Food & Beverages |
| Cooking | 1.61× | Food & Beverages |
| EBay | 1.72× | Shopping |
| Comedy movies | 1.8× | Movies & TV |
| AutoScout24 | 1.86× | Cars & Mobility |
| Freeware | 2.04× | Technology & Electronics |
| Coffee | 1.96× | Food & Beverages |
| Do it yourself (DIY) | 1.65× | Home & Garden |
| Barbecue | 1.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| DIY Mentality | THRILL | 1.24 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Sports Activity | POWER | 1.18 |
| Creativity | OPEN | 1.17 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
See Desserts audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Desserts have in Germany?
Desserts has an estimated audience of 9,330,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Desserts fans?
69.1% of Desserts fans are female, 30.9% are male, with an average age of 40.3 years.
Which brands do Desserts fans like most?
Desserts fans show strongest brand affinity for Germany (1.5×), WhatsApp (2.09×), and Spiegel Online (2.01×) over the country average.
Where do Desserts fans live in Germany?
Desserts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,089,892), Bayern (reach 1,681,228), and Baden-Württemberg (reach 1,371,814). These three regions account for the largest share of the active audience.
What other brands do Desserts fans also like?
Beyond Desserts itself, the audience over-indexes on WhatsApp (2.09×), Spiegel Online (2.01×), REWE (2.04×), and Edeka (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.