A data profile of the people who buy, follow and care about Desserts in Canada — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 7,208,293 people in Canada.
The average Desserts fan in Canada is 42.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Sweetness, Canal Vie, Trois fois par jour, with strongest over-indexing on Sweetness (1.57× the country average).
Demographically, the Desserts audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 10 regions tracked by Rascasse.
The typical Desserts fan in Canada is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Sweetness.
The key figures that characterise the Desserts profile in Canada.
65.3% are female, 34.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.2 |
| Estimated audience size | 7,208,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Desserts audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
Where the Desserts audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.87× | |
| 02 | Quebec | ~3M | 1.70× | |
| 03 | Ontario | ~5M | 1.58× | |
| 04 | Alberta | ~1M | 1.15× | |
| 05 | Manitoba | ~200K | 0.89× | |
| 06 | Saskatchewan | ~200K | 0.74× | |
| 07 | Nova Scotia | ~100K | 0.64× | |
| 08 | New Brunswick | ~100K | 0.61× | |
| 09 | Prince Edward Island | ~20K | 0.57× | |
| 10 | Newfoundland and Labrador | ~60K | 0.51× |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peta Murgatroyd | Movies & TV | 1.89× | ||
| 02 | Schwartau | Food & Beverages | 1.83× | ||
| 03 | Wild Oats Markets | Brand | 1.76× | ||
| 04 | Frida | Movies & TV | 1.58× | ||
| 05 | Sweetness | Food & Beverages | 1.57× | ||
| 06 | Canal Vie | Movies & TV | 1.57× | ||
| 07 | Bonne Maman | Food & Beverages | 1.55× | ||
| 08 | McCain Foods | Food & Beverages | 1.53× | ||
| 09 | Cream liqueur | Food & Beverages | 1.53× | ||
| 10 | Trois fois par jour | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.21× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Patriotism | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Tradition | CONSERVATISM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.86× |
Desserts has an estimated audience of 7,208,293 people in Canada, concentrated in Ontario and Quebec.
65.3% of Desserts fans are female, 34.7% are male, with an average age of 42.2 years.
Desserts fans show strongest brand affinity for Sweetness (1.57×), Canal Vie (1.57×), and Trois fois par jour (1.51×) over the country average.
Desserts fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~3M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Desserts itself, the audience over-indexes on Canal Vie (1.57×), Trois fois par jour (1.51×), McCain Foods (1.53×), and Cream liqueur (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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