Desserts Audience in Canada
Desserts has an estimated audience of 7,208,293 people in Canada. 65.3% are female, 34.7% are male, average age 42.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Sweetness, Canal Vie, Trois fois par jour, McCain Foods, Cream liqueur.
The average Desserts fan in Canada is 42.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Sweetness, Canal Vie, Trois fois par jour, with strongest over-indexing on Sweetness (1.57× the country average). Demographically, the Desserts audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Desserts fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.2 |
| Estimated audience size | 7,208,293 |
Audience persona
The typical Desserts fan in Canada is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Sweetness.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,766,664 | 1.58× |
| Quebec | 2,925,973 | 1.7× |
| British Columbia | 2,017,538 | 1.87× |
| Alberta | 1,024,983 | 1.15× |
| Manitoba | 241,219 | 0.89× |
| Saskatchewan | 168,448 | 0.74× |
| Nova Scotia | 136,934 | 0.64× |
| New Brunswick | 102,118 | 0.61× |
| Newfoundland and Labrador | 56,283 | 0.51× |
| Prince Edward Island | 20,246 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sweetness | 1.57× | Food & Beverages |
| Canal Vie | 1.57× | Movies & TV |
| Trois fois par jour | 1.51× | Food & Beverages |
| McCain Foods | 1.53× | Food & Beverages |
| Cream liqueur | 1.53× | Food & Beverages |
| Frida | 1.58× | Movies & TV |
| Peta Murgatroyd | 1.89× | Movies & TV |
| Bonne Maman | 1.55× | Food & Beverages |
| Schwartau | 1.83× | Food & Beverages |
| Wild Oats Markets | 1.76× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.1 |
| Patriotism | CONSERVATISM | 1.09 |
| Individualism | JOY | 1.08 |
| Convenience Orientation | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
See Desserts audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Desserts have in Canada?
Desserts has an estimated audience of 7,208,293 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Desserts fans?
65.3% of Desserts fans are female, 34.7% are male, with an average age of 42.2 years.
Which brands do Desserts fans like most?
Desserts fans show strongest brand affinity for Sweetness (1.57×), Canal Vie (1.57×), and Trois fois par jour (1.51×) over the country average.
Where do Desserts fans live in Canada?
Desserts fans in Canada are most concentrated in Ontario (reach 4,766,664), Quebec (reach 2,925,973), and British Columbia (reach 2,017,538). These three regions account for the largest share of the active audience.
What other brands do Desserts fans also like?
Beyond Desserts itself, the audience over-indexes on Canal Vie (1.57×), Trois fois par jour (1.51×), McCain Foods (1.53×), and Cream liqueur (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.