Desserts Audience in Italy
Desserts has an estimated audience of 16,245,290 people in Italy. 64.0% are female, 36.0% are male, average age 44.7. Top regions: Lombardy, Lazio, Campania.
The average Desserts fan in Italy is 44.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Desserts audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Food & Beverages · Type: Topic · Subtype: Animation
Demographics of Desserts fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.7 |
| Estimated audience size | 16,245,290 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,410,043 | 1.19× |
| Lazio | 2,875,136 | 1.45× |
| Campania | 2,233,677 | 1.22× |
| Sicilia | 1,976,704 | 1.4× |
| Veneto | 1,565,257 | 1.22× |
| Tuscany | 1,454,099 | 1.35× |
| Puglia | 1,313,630 | 1.17× |
| Emilia-Romagna | 1,277,441 | 0.96× |
| Piedmont | 959,880 | 0.8× |
| Sardinia | 456,581 | 1× |
| Liguria | 448,696 | 0.98× |
| Calabria | 438,964 | 0.88× |
| Trentino-Alto Adige/Südtirol | 364,293 | 1.18× |
| Abruzzo | 335,856 | 0.94× |
| Friuli-Venezia Giulia | 281,032 | 0.92× |
| Marche | 252,800 | 0.62× |
| Umbria | 163,158 | 0.62× |
| Basilicata | 148,996 | 1× |
| Molise | 31,806 | 0.41× |
| Aosta Valley | 27,282 | 0.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Community Orientation | OPEN | 1.17 |
| Indulgence | JOY | 1.06 |
| Healthy Lifestyle | BALANCE | 1 |
| Creativity | OPEN | 0.99 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
See Desserts audiences in other countries
More Animation audiences in Italy
- Pokémon (4,575,823)
- Cars (film) (3,505,516)
- Spider-Man (2,264,900)
- Stitch! (1,497,908)
- Zootopia (1,178,663)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.