A data profile of the people who buy, follow and care about Desserts in Mexico — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 8,098,502 people in Mexico.
Desserts has an estimated audience of 8,098,502 people in Mexico. 62.3% are female, 37.7% are male, average age 34.5. Top brand affinities: Pantene, L'Bel.
Top brand affinities include Pantene, L'Bel, with strongest over-indexing on Pantene (1.58× the country average).
Demographically, the Desserts audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Desserts fan in Mexico is more female, around 34.5 years old, with strong Creativity tendencies and a notable affinity for Pantene.
The key figures that characterise the Desserts profile in Mexico.
62.3% are female, 37.7% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 34.5 |
| Estimated audience size | 8,098,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Desserts audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.01× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| Extroversion | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Risk Appetite | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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