Desserts Audience in Mexico
Desserts has an estimated audience of 8,098,502 people in Mexico. 62.3% are female, 37.7% are male, average age 34.5. Top brand affinities: Pantene, L'Bel.
Top brand affinities include Pantene, L'Bel, with strongest over-indexing on Pantene (1.58× the country average). Demographically, the Desserts audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Food & Beverages · Type: Topic · Subtype: Animation
Demographics of Desserts fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 34.5 |
| Estimated audience size | 8,098,502 |
Audience persona
The typical Desserts fan in Mexico is more female, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Pantene.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantene | 1.58× | Beauty & Wellness |
| L'Bel | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.68 |
| Risk Appetite | THRILL | 2.39 |
| Price Sensitivity | PREMIUM | 1.73 |
| Travelling | THRILL | 1.37 |
| Spirituality | BALANCE | 1.33 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
See Desserts audiences in other countries
More Animation audiences in Mexico
- Stitch! (3,829,536)
- Spider-Man (3,143,428)
- Cars (film) (2,947,603)
- Pokémon (2,363,799)
- SpongeBob SquarePants (2,320,807)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.