Desserts Audience in Spain
Desserts has an estimated audience of 8,199,215 people in Spain. 68.7% are female, 31.3% are male, average age 46.8. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Cooking, Recipes, Family, Shoes, Cosmetics.
The average Desserts fan in Spain is 46.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Cooking, Recipes, Family, with strongest over-indexing on Cooking (1.75× the country average). Demographically, the Desserts audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Animation
Demographics of Desserts fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 46.8 |
| Estimated audience size | 8,199,215 |
Audience persona
The typical Desserts fan in Spain is more female, around 46.8 years old, with strong Design Affinity tendencies and a notable affinity for Cooking.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,631,216 | 2.45× |
| Andalusia | 2,530,429 | 1.57× |
| Community of Madrid | 1,832,061 | 1.33× |
| Comunidad Valenciana | 1,174,384 | 1.28× |
| Canary Islands | 811,144 | 1.98× |
| Balearic Islands | 672,527 | 2.92× |
| Basque Autonomous Country | 277,287 | 0.9× |
| Galicia | 206,878 | 0.54× |
| Region of Murcia | 179,078 | 0.64× |
| Castile and León | 170,850 | 0.48× |
| Castilla-La Mancha | 131,479 | 0.4× |
| Aragon | 93,222 | 0.43× |
| Principality of Asturias | 84,631 | 0.44× |
| Extremadura | 47,611 | 0.27× |
| Cantabria | 46,675 | 0.45× |
| Navarre | 42,648 | 0.42× |
| La Rioja | 27,548 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cooking | 1.75× | Food & Beverages |
| Recipes | 1.86× | Food & Beverages |
| Family | 1.52× | Kids & Family |
| Shoes | 1.51× | Fashion & Accessoires |
| Cosmetics | 1.55× | Beauty & Wellness |
| YouTube | 1.51× | Movies & TV |
| Chocolate | 2.13× | Food & Beverages |
| Mercadona | 1.84× | Shopping |
| Furniture | 1.59× | Home & Garden |
| Kitchen | 1.75× | Home & Garden |
| Psychology | 1.5× | Business & Career |
| Woman | 1.53× | Kids & Family |
| Hotels | 1.52× | Travel & Leisure |
| House | 1.55× | Home & Garden |
| Hair products | 1.69× | Beauty & Wellness |
| Beauty salons | 1.66× | Beauty & Wellness |
| Eating | 1.74× | Food & Beverages |
| Boutiques | 1.62× | Fashion & Accessoires |
| Quality of life | 1.56× | Health |
| Barbecue | 1.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.2 |
| Community Orientation | OPEN | 1.13 |
| Convenience Orientation | PREMIUM | 1.07 |
| Creativity | OPEN | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
| Mindfulness | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
See Desserts audiences in other countries
More Animation audiences in Spain
- Cars (film) (3,388,547)
- Pokémon (2,680,750)
- Stitch! (1,430,724)
- Spider-Man (1,274,951)
- Brave (2012 film) (1,259,354)
Frequently asked questions
How many fans does Desserts have in Spain?
Desserts has an estimated audience of 8,199,215 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Desserts fans?
68.7% of Desserts fans are female, 31.3% are male, with an average age of 46.8 years.
Which brands do Desserts fans like most?
Desserts fans show strongest brand affinity for Cooking (1.75×), Recipes (1.86×), and Family (1.52×) over the country average.
Where do Desserts fans live in Spain?
Desserts fans in Spain are most concentrated in Catalonia (reach 3,631,216), Andalusia (reach 2,530,429), and Community of Madrid (reach 1,832,061). These three regions account for the largest share of the active audience.
What other brands do Desserts fans also like?
Beyond Desserts itself, the audience over-indexes on Recipes (1.86×), Family (1.52×), Shoes (1.51×), and Cosmetics (1.55×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.