A data profile of the people who buy, follow and care about Desserts in Spain — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 8,199,215 people in Spain.
The average Desserts fan in Spain is 46.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Cooking, Recipes, Family, with strongest over-indexing on Cooking (1.75× the country average).
Demographically, the Desserts audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Desserts fan in Spain is more female, around 46.8 years old, with strong Creativity tendencies and a notable affinity for Cooking.
The key figures that characterise the Desserts profile in Spain.
68.7% are female, 31.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 46.8 |
| Estimated audience size | 8,199,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Desserts audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
Where the Desserts audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~600K | 2.80× | |
| 02 | Catalonia | ~3.5M | 2.43× | |
| 03 | Canary Islands | ~800K | 1.92× | |
| 04 | Andalusia | ~2.5M | 1.56× | |
| 05 | Community of Madrid | ~2M | 1.32× | |
| 06 | Comunidad Valenciana | ~1M | 1.26× | |
| 07 | Basque Autonomous Country | ~300K | 0.91× | |
| 08 | La Rioja | ~50K | 0.85× | |
| 09 | Cantabria | ~80K | 0.75× | |
| 10 | Region of Murcia | ~200K | 0.74× | |
| 11 | Navarre | ~80K | 0.73× | |
| 12 | Extremadura | ~100K | 0.71× | |
| 13 | Principality of Asturias | ~100K | 0.67× | |
| 14 | Aragon | ~100K | 0.64× | |
| 15 | Galicia | ~200K | 0.62× | |
| 16 | Castile and León | ~200K | 0.60× | |
| 17 | Castilla-La Mancha | ~200K | 0.59× |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate | Food & Beverages | 2.13× | ||
| 02 | Barbecue | Food & Beverages | 1.98× | ||
| 03 | Recipes | Food & Beverages | 1.86× | ||
| 04 | Mercadona | Shopping | 1.84× | ||
| 05 | Cooking | Food & Beverages | 1.75× | ||
| 06 | Kitchen | Home & Garden | 1.75× | ||
| 07 | Eating | Food & Beverages | 1.74× | ||
| 08 | Hair products | Beauty & Wellness | 1.69× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.62× | ||
| 11 | Furniture | Home & Garden | 1.59× | ||
| 12 | Quality of life | Health | 1.56× | ||
| 13 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 14 | House | Home & Garden | 1.55× | ||
| 15 | Woman | Kids & Family | 1.53× | ||
| 16 | Family | Kids & Family | 1.52× | ||
| 17 | Hotels | Travel & Leisure | 1.52× | ||
| 18 | Shoes | Fashion & Accessoires | 1.51× | ||
| 19 | YouTube | Movies & TV | 1.51× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.44× | |
| Community Orientation | OPEN | 1.40× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Patriotism | CONSERVATISM | 0.91× |
Desserts has an estimated audience of 8,199,215 people in Spain, concentrated in Catalonia and Andalusia.
68.7% of Desserts fans are female, 31.3% are male, with an average age of 46.8 years.
Desserts fans show strongest brand affinity for Cooking (1.75×), Recipes (1.86×), and Family (1.52×) over the country average.
Desserts fans in Spain are most concentrated in Catalonia (reach ~3.5M), Andalusia (reach ~2.5M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Desserts itself, the audience over-indexes on Recipes (1.86×), Family (1.52×), Shoes (1.51×), and Cosmetics (1.55×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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