Mercadona Audience in Spain
Mercadona has an estimated audience of 10,608,235 people in Spain. 70.4% are female, 29.6% are male, average age 47.5. Top regions: Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities: Carrefour Express, Carrefour Market, Aldi, Spar (retailer), Carrefour.
The average Mercadona fan in Spain is 47.5 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities include Carrefour Express, Carrefour Market, Aldi, with strongest over-indexing on Carrefour Express (7.11× the country average). Demographically, the Mercadona audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Mercadona fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 47.5 |
| Estimated audience size | 10,608,235 |
Audience persona
The typical Mercadona fan in Spain is more female, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Carrefour Express.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,568,943 | 1.23× |
| Catalonia | 2,359,248 | 1.23× |
| Comunidad Valenciana | 1,954,121 | 1.64× |
| Community of Madrid | 1,750,875 | 0.98× |
| Canary Islands | 762,242 | 1.44× |
| Balearic Islands | 515,386 | 1.73× |
| Region of Murcia | 413,576 | 1.14× |
| Castile and León | 392,692 | 0.85× |
| Castilla-La Mancha | 367,053 | 0.85× |
| Galicia | 312,911 | 0.63× |
| Aragon | 280,599 | 1× |
| Basque Autonomous Country | 250,004 | 0.63× |
| Principality of Asturias | 199,650 | 0.8× |
| Extremadura | 142,497 | 0.62× |
| Cantabria | 114,236 | 0.85× |
| Navarre | 97,224 | 0.73× |
| La Rioja | 44,038 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Express | 7.11× | Shopping |
| Carrefour Market | 3.03× | Shopping |
| Aldi | 1.97× | Shopping |
| Spar (retailer) | 2.93× | Shopping |
| Carrefour | 1.53× | Shopping |
| Detergent | 4.31× | Home & Garden |
| Supermarket | 1.74× | Shopping |
| Hipercor | 1.91× | Shopping |
| Canarias7 | 1.52× | News |
| El Nacional (Caracas) | 1.99× | News |
| Saving | 1.9× | Business & Career |
| Bachata (dance) | 1.77× | Music & Radio |
| La Provincia | 1.53× | News |
| Anti-aging cream | 1.56× | Beauty & Wellness |
| El Mueble | 1.63× | Home & Garden |
| Adolfo Domínguez | 1.55× | Fashion & Accessoires |
| Crochet | 1.59× | Home & Garden |
| Robert Redford | 1.57× | Movies & TV |
| Housekeeping | 1.93× | Travel & Leisure |
| Grocery store | 1.81× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.1 |
| Creativity | OPEN | 1.07 |
| Design Affinity | PREMIUM | 1.06 |
| DIY Mentality | THRILL | 0.99 |
| Price Sensitivity | PREMIUM | 0.98 |
| Indulgence | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 54.4% |
| Portugal | 23.3% |
| France | 1.9% |
See Mercadona audiences in other countries
More Supermarket audiences in Spain
- Lidl (10,674,142)
- Carrefour (9,760,437)
- Aldi (9,256,990)
- Carrefour Express (8,766,989)
- Carrefour Market (5,638,025)
Frequently asked questions
How many fans does Mercadona have in Spain?
Mercadona has an estimated audience of 10,608,235 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Mercadona fans?
70.4% of Mercadona fans are female, 29.6% are male, with an average age of 47.5 years.
Which brands do Mercadona fans like most?
Mercadona fans show strongest brand affinity for Carrefour Express (7.11×), Carrefour Market (3.03×), and Aldi (1.97×) over the country average.
Where do Mercadona fans live in Spain?
Mercadona fans in Spain are most concentrated in Andalusia (reach 2,568,943), Catalonia (reach 2,359,248), and Comunidad Valenciana (reach 1,954,121). These three regions account for the largest share of the active audience.
What other brands do Mercadona fans also like?
Beyond Mercadona itself, the audience over-indexes on Carrefour Market (3.03×), Aldi (1.97×), Spar (retailer) (2.93×), and Carrefour (1.53×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Mercadona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.