A data profile of the people who buy, follow and care about Canarias7 in Spain — modelled from more than twelve digital signal sources. Canarias7 has an estimated audience of 8,056,119 people in Spain.
Canarias7 has an estimated audience of 8,056,119 people in Spain. 61.3% are female, 38.7% are male, average age 45.5. Top brand affinities: City car, Family car, AutoScout24, ABC, Jake Paul.
Top brand affinities include City car, Family car, AutoScout24, with strongest over-indexing on City car (8.4× the country average).
Demographically, the Canarias7 audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Canarias7 fan in Spain is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for City car.
The key figures that characterise the Canarias7 profile in Spain.
61.3% are female, 38.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 45.5 |
| Estimated audience size | 8,056,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 28% |
The strongest cross-interests of the Canarias7 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City car | Cars & Mobility | 8.40× | ||
| 02 | Family car | Cars & Mobility | 8.40× | ||
| 03 | Jake Paul | Internet & Social Media | 8.40× | ||
| 04 | Hyundai Santa Fe | Cars & Mobility | 8.40× | ||
| 05 | Ford Ka | Cars & Mobility | 8.40× | ||
| 06 | Vehicle leasing | Cars & Mobility | 8.40× | ||
| 07 | AutoScout24 | Cars & Mobility | 6.49× | ||
| 08 | Hyundai i20 | Cars & Mobility | 6.22× | ||
| 09 | Used Cars | Cars & Mobility | 3.39× | ||
| 10 | Sustainable energy | Home & Garden | 2.79× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 2.75× | ||
| 12 | ABC | Movies & TV | 2.13× | ||
| 13 | Renewable energy | Business & Career | 2.08× | ||
| 14 | Bankinter | Business & Career | 1.86× | ||
| 15 | Nonprofit organization | Politics & Society | 1.83× | ||
| 16 | La Caixa | Business & Career | 1.80× | ||
| 17 | Energy | Home & Garden | 1.61× | ||
| 18 | Sevilla FC | Sports | 1.58× | ||
| 19 | Carrefour | Shopping | 1.57× | ||
| 20 | Mercadona | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.49× | |
| Need for Security | CONSERVATISM | 1.68× | |
| Sustainability | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.84× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Canarias7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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