A data profile of the people who buy, follow and care about Nonprofit organization in Spain — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 5,536,124 people in Spain.
The average Nonprofit organization fan in Spain is 47.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Volunteering, Charity and causes, Madrid, with strongest over-indexing on Volunteering (6.48× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Nonprofit organization fan in Spain is more female, around 47.3 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Nonprofit organization profile in Spain.
62.2% are female, 37.8% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 47.3 |
| Estimated audience size | 5,536,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Nonprofit organization audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.12× | |
| 02 | La Rioja | ~40K | 1.08× | |
| 03 | Catalonia | ~1M | 1.06× | |
| 04 | Andalusia | ~1M | 1.04× | |
| 05 | Comunidad Valenciana | ~600K | 1.02× | |
| 06 | Cantabria | ~70K | 1.01× | |
| 07 | Navarre | ~70K | 1.01× | |
| 08 | Castilla-La Mancha | ~200K | 0.99× | |
| 09 | Region of Murcia | ~200K | 0.99× | |
| 10 | Extremadura | ~100K | 0.99× | |
| 11 | Aragon | ~100K | 0.98× | |
| 12 | Principality of Asturias | ~100K | 0.98× | |
| 13 | Castile and León | ~200K | 0.97× | |
| 14 | Canary Islands | ~300K | 0.96× | |
| 15 | Galicia | ~200K | 0.94× | |
| 16 | Balearic Islands | ~100K | 0.94× | |
| 17 | Basque Autonomous Country | ~200K | 0.91× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foundation (nonprofit) | Business & Career | 7.56× | ||
| 02 | Volunteering | Politics & Society | 6.48× | ||
| 03 | Charity and causes | Business & Career | 5.67× | ||
| 04 | Donation | Business & Career | 4.60× | ||
| 05 | Health policy | Politics & Society | 4.27× | ||
| 06 | Charitable organization | Politics & Society | 3.84× | ||
| 07 | Robert Redford | Movies & TV | 3.23× | ||
| 08 | El Diario (La Paz) | News | 2.48× | ||
| 09 | Training | Sports | 2.45× | ||
| 10 | Madrid | Travel & Leisure | 2.03× | ||
| 11 | Science | Business & Career | 1.99× | ||
| 12 | Cosmetics | Beauty & Wellness | 1.96× | ||
| 13 | Business | Business & Career | 1.87× | ||
| 14 | Europe | Travel & Leisure | 1.84× | ||
| 15 | La Vanguardia | News | 1.82× | ||
| 16 | Plaza de España | Music & Radio | 1.77× | ||
| 17 | Plaza Mayor | Music & Radio | 1.77× | ||
| 18 | Culture | Literature | 1.69× | ||
| 19 | Fitness and wellness | Sports | 1.55× | ||
| 20 | Photography | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.25× | |
| Individualism | JOY | 1.92× | |
| Tradition | CONSERVATISM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.05× | |
| Quality Awareness | PREMIUM | 1.05× | |
| Indulgence | JOY | 1.06× |
Nonprofit organization has an estimated audience of 5,536,124 people in Spain, concentrated in Andalusia and Catalonia.
62.2% of Nonprofit organization fans are female, 37.8% are male, with an average age of 47.3 years.
Nonprofit organization fans show strongest brand affinity for Volunteering (6.48×), Charity and causes (5.67×), and Madrid (2.03×) over the country average.
Nonprofit organization fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Charity and causes (5.67×), Madrid (2.03×), Business (1.87×), and Donation (4.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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