Rascasse Audience Intelligence

Nonprofit organization Audience in France

A data profile of the people who buy, follow and care about Nonprofit organization in France — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 5,181,775 people in France.

The average Nonprofit organization fan in France is 47.5 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Brigitte Bardot, Can (band), Volunteering, with strongest over-indexing on Brigitte Bardot (4.5× the country average).

Demographically, the Nonprofit organization audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Nonprofit organization fan in France is more female, around 47.5 years old, with strong Community Orientation tendencies and a notable affinity for Brigitte Bardot.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nonprofit organization profile in France.

Audience size
5.2M
in France
Gender
57.9%
42.1% male
Age
47.5
average years
Country rank
#695
Topic in France
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nonprofit organization fans

57.9% are female, 42.1% are male, average age 47.5.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Nonprofit organization audience in France
MetricValue
Female57.9%
Male42.1%
Average age47.5
Estimated audience size5,181,775
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Nonprofit organization audience in France
Age bracketShare%
16-197%
20-2912%
30-3916%
40-4922%
50+44%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Nonprofit organization audience comes from France.

Worldwide audience distribution share by country for Nonprofit organization
CountryShare
United States29.1%
United Kingdom5.9%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nonprofit organization audience in France is strongest.

Fig. 05

Top regions by affinity

Nonprofit organization fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1M1.34×
02Hauts-de-France~600K1.23×
03Nouvelle-Aquitaine~500K1.14×
04Corsica~30K1.05×
05Auvergne-Rhône-Alpes~600K1.04×
06Provence-Alpes-Côte d'Azur~400K0.99×
07Occitanie~400K0.98×
08Pays de la Loire~300K0.95×
09Grand Est~400K0.94×
10Bourgogne-Franche-Comté~200K0.94×
11Normandy~200K0.93×
12Centre-Val de Loire~200K0.93×
13Brittany~200K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nonprofit organization audience
#·InterestCategoryAffinity×
01Animal lawPets & Animals6.77×
02L214Politics & Society6.36×
03FundraisingBusiness & Career4.64×
04Brigitte BardotMovies & TV4.50×
05DonationBusiness & Career4.43×
06VolunteeringPolitics & Society3.94×
07Social changePolitics & Society3.67×
08Charitable organizationPolitics & Society3.37×
09SolidarityPolitics & Society2.71×
10Pierre PerretMusic & Radio2.68×
11Voluntary associationPolitics & Society2.60×
12InsectPets & Animals2.56×
13OrganizationBusiness & Career2.48×
14Animal welfarePolitics & Society2.16×
15Météo-FranceNews2.07×
16ZooKids & Family2.05×
17Can (band)Music & Radio2.00×
18Patrick BruelMusic & Radio1.62×
19DoctolibHealth1.58×
20PlantHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nonprofit organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Nonprofit organization audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.12×
SustainabilityBALANCE1.51×
IndividualismJOY1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Nonprofit organization audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Quality AwarenessPREMIUM0.90×
Price SensitivityPREMIUM0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Nonprofit organization have in France?

Nonprofit organization has an estimated audience of 5,181,775 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Nonprofit organization fans?

57.9% of Nonprofit organization fans are female, 42.1% are male, with an average age of 47.5 years.

03

Which brands do Nonprofit organization fans like most?

Nonprofit organization fans show strongest brand affinity for Brigitte Bardot (4.5×), Can (band) (2×), and Volunteering (3.94×) over the country average.

04

Where do Nonprofit organization fans live in France?

Nonprofit organization fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Nonprofit organization fans also like?

Beyond Nonprofit organization itself, the audience over-indexes on Can (band) (2×), Volunteering (3.94×), Fundraising (4.64×), and Donation (4.43×) compared to the France average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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